Travel Hero Podcast

Pafos’ Smart City Project Manager Dr. Zinon Zinonos explains how Pafos was able to stand out as 2023 European Capital of Smart Tourism. The European Capital of Smart Tourism is an EU initiative that is promoting the concept of smart tourism in European cities. It does this by awarding smart tourism leaders, encouraging the sharing of best practices and promoting smart destinations. The 2023 Capita...

In this podcast episode, CEO of Sevilla City Office Antonio Jímenez outlines what it took to make Seville 2023 European Capital of Smart Tourism. What makes Sevilla a European Capital of Smart Tourism? The European Capital of Smart Tourism is an EU initiative that is promoting the concept of smart tourism in European cities. It does this by awarding smart tourism leaders, encouraging the sharing o...

DMOs are on the base of a trade-off between marketing and management, overtourism and undertourism, private and public sectors, analogue business models and digital innovations... The new challenges in climate protection and innovation management are as clear as the specifications and orders are indifferent. "Mastering Transformation" by WTCF: How is the situation in the world, in China and in cit...

“Bringing loads of people together to have amazing experiences”, that’s basically the essence of the Technology, Tours & Activity sector. Just like many other segments, TTA has undergone some pretty big changes in the last couple of years. Especially the consumers have changed: who are they, what do they want? Eavesdrop this conversation between Charlotte Lamp Davies, Founder, A Bright Approach &...

How to make people stay? What motivates employees? What leads longterm motivation at work? How to optimise HR processes? How to drive change and adapt to the current employee requests? Hosted by Laura Schmidt, Co-Founder of Elevatr, Sabrina Westphälinger from Accor and Kathrin Gollubits from 25hours Hotels share valuable insights from their employer perspectives from the hotel industry. Just two e...

In this episode we talk to James Marshall, Head of Account Management for Air Partnerships at Expedia. The Traveler Value Index 2023 reveals how traveler preferences have shifted over time, revealing insights and gaps about the perception of specific trends from the traveler’s side and the side of industry professionals. One of the gaps in perception between the two groups of respondents: the valu...

In this episode Prof. Dr. Stefan Remhof, professor at IU International University, shares the perspective on shortage of skilled labor from a researcher’s point of view. The IU conducted a study analyzing aspects that motivate employees to stay at their workplace. One outcome: The higher the motivation, the higher the satisfaction. But that's easier said than done, isn't it? So Remhof shares viabl...

Zu Gast in dieser Folge (ausnahmsweise mal auf Deutsch), David Ruetz, Head of ITB Berlin und Bernd Neff, Founder des Berlin Travel Festivals. Sie beleuchten die Hintergründe der Entscheidung, die ITB Berlin ab 2023 als reines B2B Event stattfinden zu lassen, was das neue Konzept konkret bedeutet und wie das reisebegeisterte B2C Publikum mit dem Berlin Travel Festival im Rahmen der BOOT & FUN Berli...

Kicking off this series of four episodes, Laura Schmidt (Co-Founder, elevatr), welcomes Pia and Stefan, both currently students, who share their visions about working in the tourism industry. They talk about the requirements they have for future employers, the importance of remote work and hybrid working models, passion over payment, the opportunity to grow, trust, intangible benefits, where they...

In this epiosde we explore the untapped potential of Social Media content creation and measurement. Anja Olivieri, Regional Manager DACH at Agorapulse, shares valuable survey insights not only about reasons why to use Social Media, how to choose the right channel for your business and why and how to measure your success on the platforms - but so much more. Most of all: Anja shares handy tips on ho...

As we all know by now, in order to combat climate change each and every person must reduce their carbon footprint. One approach is to drive forward digitalisation. However, what initially may seem to be “green“ could in itself be the cause of huge greenhouse gas emissions. This is where green IT wants to promote greater sustainability – with both hardware and software. Amadeus’ membership to the G...

TikTok was the most downloaded app in 2020. What started as a lip syncing and dancing app, has now grown into a serious platform for information, debate and discussion. Especially for the one target group everyone, both media houses and companies worldwide, want to reach: Young people known as Gen Z. According to the recently released Reuters Digital News Report 2022, TikTok reaches 40% of 18-24 y...

Sustainability and offsetting in tourism has exceeded the phase of just being “en vogue”. The pandemic of the recent two years has made it clearer than ever before: Global warming will challenge us more and more and there is no other option than drastically reducing our carbon footprint. The travel industry has an essential impact on nature and global warming – no wonder the need to act here is ur...

In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!" 50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Amb...

Bereits vor der Corona-Krise standen die Reisebüros vor enormen Herausforderungen. Die zunehmende Digitalisierung forderte die klassischen Akteure auf dem Markt immer mehr heraus. Insbesondere jüngere Zielgruppen recherchieren ihre Urlaubsoptionen immer öfter online und buchen dort mit immer größerem Anteil. Die vergangenen zwei Jahre machten es den Reisebüros nicht leichter. Die Corona-Pandemie b...

Do you want to hear an inspirational story about hiking in the Middle East? Ben Hoffler, Co-founder of the SINAI TRAIL and Marinel de Jesus, Sustainable tourism activist who has walked the trail, will provide you with an insight into this fascinating experience and share with you the background stories about this truly community-based Bedouin project!

Are you interested in the role of females in Georgia? Meet the literary theoretician, translator, and doctor of philological sciences, Irma Ratiani, talking about the role of women in Georgian literature. #ExploreGeorgia

In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!" 50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Amb...

Explore the vibrant culture immersed in the unique nature of our Host Country of ITB Berlin 2023, Georgia: Through this "300 seconds with.." episode, you'll meet the georgian fiction&screen writer, photographer, eco-guide, and birdwatcher Archil Kikodze talking about the country's birdwatching potential and the georgian folklorist, local collector and cultural preservationist - Luarsab Togonidze s...

In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!" 50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Amb...

In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!" 50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Amb...

In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!" 50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Amb...

In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!" 50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Amb...

Wie können lokale Gemeinden beim Aufbau resilienter Tourismusprojekte unterstützt werden? Futouris-Mitglieder wie Gebeco unterstützen in ihren Projekten lokale Gemeinden und indigene Gruppen (z. B. eine Khwe-Gemeinde in Namibia) bei der eigenständigen Entwicklung und Umsetzung von touristischen Angeboten, um langfristig ein stabiles Einkommen zu generieren. Doch was, wenn keine Touristen mehr komm...

We encounter the term and concept of resilience in many aspects of life. People asked about how they’d define it, might say it is about one’s ability to bend but not break, bounce back, and perhaps even grow in the face of disadvantageous or negative life experiences. The American Psychological Association (2014) defines resilience as “the process of adapting well in the face of adversity, trauma,...