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Transformation Heroes : Expérience Client, IA et transformation (avec Baptiste Hingre)
Transformation Heroes , c’est le podcast de référence présenté par Baptiste Hingre, pour les équipes spécialisées dans l'Insight Client et Marché ( équipes Expérience Client (CX), Produits, Opérations, Qualités, etc. ) qui veulent passer à la vitesse supérieure. Imaginé par Feedier , la plateforme d’intelligence client en temps réel, ce podcast donne la parole à celles et ceux qui transforment leur organisation grâce à une meilleure connaissance des besoins clients. 🎧 Chaque épisode vous plonge dans les coulisses de la transformation : ✔️ Décryptage des meilleures pratiques CX, ✔️ Retours d’e...
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Episodes
What Customer Tickets Reveal: Transformation Insights You Need 07.02.2025 19:59
Carlos and François delve into the significance of customer support tickets, exploring their role in understanding customer pain points and improving overall customer experience. They discuss the advantages of leveraging customer ticket data, the impact of AI and NLP in analyzing this data, and the importance of integrating insights throughout the customer journey. The conversation emphasizes the...
7 Security Risks Triggered by CX Initiatives and How to Avoid Them 07.02.2025 37:20
In this Transformation Heroes episode, Carlos and François discuss seven key risks in customer experience (CX) initiatives. Topics include GDPR, data transparency, securing personal information, and AI-driven data analysis. They emphasize cybersecurity risks, the importance of working with certified partners like ISO 27001, and that certification is more crucial than mere compliance. Limiting data...
6 Key Insights that NPS Does Not Reveal 07.02.2025 33:31
In this episode, Carlos and François discuss the limitations of Net Promoter Score (NPS) as a customer experience metric. They stress that NPS only represents a portion of customers and shouldn't be the sole basis for decisions. They emphasize converting passive NPS respondents into promoters and explore the link between NPS and financial performance, noting the need for additional data like...
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