Transform My Dance Studio – The Podcast For Dance Studio Owners

Have you built a successful dance studio... but  somehow   you're  still doing everything?   If  you're  constantly answering every question, making every decision, and wondering why your studio  can't  function without you, this episode is the wake-up call  you've  been waiting for.   In this episode of the Transform My Dance Studio Podcast,  led by Katie Wilber (DSOA Operations  Specialist)    I...

Do you find yourself only focusing on marketing when enrollment drops?    If so,  you're  not alone.   In this episode of the Transform My Dance Studio Podcast, Lisa DeMaio sits down with marketing expert and former studio owner Maureen Craig of Creative Branding Studio. After owning a dance studio for 10 years, Maureen now helps studio owners simplify their marketing, build stronger visibility, a...

One of the most important skills a studio owner can develop is knowing when to say no.   In this episode, Inner Circle Studio Growth Coach Elisa Finney shares how defining a clear brand mission and set of values transformed the way she runs her studio, builds partnerships, and makes business decisions.   From costumes and choreography to sponsorships and strategic partnerships, Elisa explains how...

In Part 2 of our conversation with financial strategist, entrepreneur, and bestselling author Mel Abraham, we move beyond financial strategy and into the emotional realities of entrepreneurship.   Together, Lisa and Mel explore the hidden relationship many business owners have with success, achievement, identity, self-worth, and burnout. They discuss why so many entrepreneurs tie their value to bu...

https://gostudiopro.com/transform Are your financial decisions driven by strategy, or by a money story  you've  been carrying for years?   Many dance studio owners start with a passion for changing lives, but struggle to balance purpose with profitability. In this conversation led by Katie Wilber (DSOA Operations Specialist), financial strategist Mel Abraham shares how our beliefs, habits, and beh...

Hiring teachers is one thing. Keeping great teachers long-term is something else entirely. In this throwback episode, Annie Leese and Lauren Kelly break down the leadership, systems, and culture shifts that help dance studio owners build teams that stay invested, supported, and committed for the long haul.  Lauren shares how she transformed her mindset as a studio owner, what she learned inside th...

What makes families stay at a dance studio for years and what causes them to quietly walk away?  In this episode of the Transform My Dance Studio Podcast, relationship marketing expert Barb Betts shares why retention is built through emotional connection, authentic culture, and meaningful relationships. Guided by reflections from the DSOA's operations specialist Katie Wilber, this conversation exp...

What if your studio  isn't  struggling…  it's  just misaligned?   In this powerful episode, Jodi Shilling unpacks how authentic branding can completely transform your  enrollment , culture, and confidence as a leader.   Jodi Shilling is a dance studio owner in Los Angeles and a seasoned growth coach inside the DSOA Inner Circle. Known for her bold decisions and elevated  brand , Jodi has helped st...

    If your studio's marketing sounds like everyone else's… this might be why.   In this episode, branding expert Bruce Turkel shares why standing out has nothing to do with what you offer and everything to do with how people experience your brand.   From understanding what today's customers  actually care  about to breaking free from outdated "features-based" marketing, this conversation will cha...

What if the next level of your studio doesn't require more effort—but a different role? In this episode of the Transform My Dance Studio Podcast, Cara Poppitt breaks down the critical shift every growing studio owner must make: moving from managing the day-to-day… to leading with vision as a CEO. Drawing from her own journey, Cara shares what it really takes to step out of the weeds, develop a cle...

In this special short episode, Lisa DeMaio , Inner Circle Program  Director, shares  an important update with the Dance Studio Owners Association community  regarding  a recent leadership change. This is a message of continuity, confidence, and forward momentum as we continue to evolve and support you.   Join our growing community of people just like you inside our free Facebook group.  Click here...

Today's studio families want more than just great classes — they want to see growth and feel the progress. In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese reveals: - How strategic use of simple class videos can dramatically boost loyalty and re-enrollment - Easy ways to highlight student achievements without turning into a full-time content creator -...

Getting students through the door is just the first step — real growth comes from keeping them excited, motivated, and emotionally connected to your studio week after week. In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese shares: - Why loyalty and retention are built in the small, daily moments — not just big performances - 5 simple, interactive tech...

What starts as a simple across-the-floor jazz outline… ends up in a 2 a.m. TikTok spiral. We've all been there. This week on the Transform My Dance Studio Podcast, we're breaking the cycle of burnout planning and giving you the ultimate shortcut to smarter, faster lesson design. Join Inner Circle Studio Growth Coach, Annie Leese, as she shares: - Her real-world tech workflow for building 30 weeks...

Are you buried under endless admin tasks — chasing down attendance, payments, and scheduling issues — instead of focusing on what really matters in your studio? In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese shares: - 5 simple tech tools to streamline your class management, registration, and communication - How to save hours of time each week (witho...

If parents in your area are searching for dance classes online, is your studio one of the first they find? In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson explains how studio owners can use SEO (search engine optimization) to increase their website's visibility and attract more students—without needing a tech background. Learn simple, actionable strate...

Word-of-mouth marketing is one of the most effective ways to grow your dance studio—but only if you have a system in place to encourage and reward referrals. In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson shares how to set up a referral program that practically runs itself. Discover simple, proven ways to motivate your current dance families to spread...

Marketing your dance studio doesn't have to mean constantly creating new content. In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson, owner of Kaleidoscope Dance, joins us to break down the power of evergreen content—marketing materials that continue to attract and engage potential students long after they're published. Learn how to leverage this strategy...

What if you could create something once and have your team use it over and over again? In this episode, Shawna Kwan explores how to build resources—like systems—that save you time in the long run. Learn the best formats, tools, and strategies for making sure your resources stay updated without you having to redo them constantly. Work smarter, not harder!

You don't have to run your studio alone. In this episode, Shawna Kwan shares key roles you can delegate to trusted team members, from front-desk staff and admin assistants to customer service and operations managers. Learn how to find the right people, what responsibilities to give them, and how to create a system that keeps your studio running smoothly—even when you're not there.

Marketing is essential—but it doesn't have to take up all your time. In this episode, Shawna Kwan walks you through how to outsource social media, advertising, and content creation without losing your brand's voice. Learn what tasks to delegate first, how to vet the right marketing professional, and the key systems that make outsourcing seamless. If you've been hesitant to let go of marketing, thi...

The Transform My Dance Studio Podcast is celebrating its milestone 600th episode! This special edition takes a moment to thank its dedicated listeners who continue to find inspiration, knowledge, and practical strategies through the podcast. In this episode, Program Manager Lisa from the DSOA Inner Circle is joined by Inner Circle Growth Coaches Jodi Shilling and Sharon Uyar. Together, they share...

Feeling overwhelmed by admin work? A Virtual Assistant (VA) could be the game-changer your dance studio or business needs. In this episode, host Shawna Kwan, Inner Circle Community Leader and powerhouse studio owner of Elan Dance Arts, breaks down what a VA can do for you—from managing emails and scheduling to customer service and social media. She'll also dive into how to find the right VA, what...

In this episode, Teamwork Makes the (Recital) Dream Work, Sharon Uyar, CEO of Fusion Dance Center and Inner Circle Mentor, explores how effective team delegation can transform your recital planning process. Discover strategies to delegate tasks and projects with confidence so you can focus on enjoying the show while your team runs the event like a well-oiled machine.

In this episode, Recital Cost Savers and Money-Makers, Sharon Uyar, CEO of Fusion Dance Center and Inner Circle Mentor, shares practical tips to reduce production costs and maximize profitability. Discover smart ways to save money without compromising quality and explore new revenue streams to make your recitals a financial success.