Training That Works

Most sales training quietly drifts away from the job it is supposed to teach. In this episode of Training That Works, Rustin Schroeder talks with Ian Westbrook , Head of Go-to-Market Enablement at Canva, about finding the signal through the noise when product velocity never slows down. Ian has an unfair advantage most enablement leaders do not. He carried a bag as an enterprise seller for years be...

Most leaders are quietly destroying their credibility every time they turn on a camera. In this episode of Training That Works, Rustin Schroeder talks with Scott Skibell about how video, when done right, becomes the fastest way to build authority, influence, and trust at scale. Scott spent six years at LinkedIn doing something almost no one else was doing in corporate training. He brought in live...

In this episode of Training That Works, Rustin Schroeder talks with Dr. Peter A. James about what it really takes to build real executive power inside today’s organizations. After surviving three corporate layoffs during the 2008 recession, Peter faced a decision that most leaders avoid. Stay safe with a steady paycheck or step into uncertainty and design a career built on freedom, influence, and...

In this episode of Training That Works, Rustin Schroeder talks with Lemar Ortiz about why most corporate training fails and what leaders must do differently if they actually want behavior change. Lemar pulls back the curtain on what he learned teaching middle school and why those same principles outperform most sales enablement programs today. He explains why information transfer is not training,...

In this episode of Training That Works, Rustin Schroeder talks with Kevin Salquist and Kurt Winter about what actually makes a business worth buying and why most sellers misunderstand it. While everyone else is chasing software, AI, and the next big tech wave, Kevin and Kurt explain why they focus on old-school industrial and manufacturing companies that have quietly survived every major economic...

In this episode of Training That Works, Rustin Schroeder talks with Andrew Spennacchio about the discipline that actually drives long-term performance in sales and leadership. Andrew reflects on early career pressure, couch hopping, learning SPIN selling before landing a job, and how having his back against the wall forced real ownership. Together, they unpack why most training fails, why mindset...

In this episode of Training That Works, Rustin Schroeder talks with Kristine Maleri about what really happens when even top performers have a brutal sales year… and how elite sellers reset, refocus, and win again. Kristine opens up about experiencing one of the toughest years of her 30-plus-year sales career, why tough years hit harder for high achievers, and the dangerous identity trap sellers fa...

In this episode of Training That Works, Rustin Schroeder talks with Stephanie Gilley about what it actually takes to build teams that care about their work, their customers, and each other. Stephanie shares her journey from the classroom to leading remote sales teams in the fast changing world of ed tech, and why her background as an educator reshaped how she thinks about leadership, training, and...

In this episode of Training That Works, Rustin Schroeder talks with Chris Keksz about what the future of BDR training really looks like. Chris pulls back the curtain on the realities of developing entry-level reps, why so many new hires fall apart after early success, and what leaders can do to prevent that slide. He shares how structure, consistency, and simple baseline fundamentals can completel...

In this episode of Training That Works, Rustin Schroeder talks with Noah Wickham about the unconventional training system behind My Amazon Guy… a system that takes people with zero experience and turns them into fully capable e-commerce operators. Noah opens the door to how MAG built a true internal talent engine, why most agencies fail when they try to hire “experienced” people, and the surprisin...

In this episode of Training That Works, Rustin Schroeder talks with Nic Padilla about why most companies train backwards and how the simple act of teaching the why can transform performance at scale. Nic pulls back the curtain on building teams across the United States, Australia and Europe, and explains how a small-town kid from Castle Rock learned to communicate so clearly that he became the go-...

In this episode of Training That Works, Rustin Schroeder talks with Catherine Elliott about the shifting landscape of sales coaching and the surprising role AI is beginning to play. Catherine opens up about the evolution she has seen in more than a decade of leading teams across SMB, enterprise, and strategic segments. She shares the moment she realized that real learning rarely comes from glossy...

In this episode of Training That Works, Rustin Schroeder talks with Connor Gallo about the mindset, habits, and coaching systems that turn average sellers into consistent performers. Connor reveals why most reps fail under pressure, how leaders unintentionally set their teams up to lose, and the specific training shift that completely changed his results. He opens a loop most leaders never conside...

In this episode of Training That Works, Rustin Schroeder talks with Travis Uale about how a walk-on football player became a transformative sales leader inside one of the fastest growing software companies in the country. Travis opens up about the exact moments that shaped him, from being buried on the depth chart to learning hard lessons that would later define the way he builds high performance...

In this episode of Training That Works, Rustin Schroeder talks with Jeff Moss about turning ordinary training into an unforgettable experience that actually drives results. Jeff reveals how most companies waste time on content-heavy training that no one remembers, and what it takes to build sessions people talk about for months. He shares how shifting from “information delivery” to “experience des...

In this episode of Training That Works, Rustin Schroeder talks with Razan Naqeeb  about how listening is the ultimate advantage in sales, leadership, and training. Razan shares how her career transformed the moment she stopped trying to sell and started truly hearing her clients. She explains how active listening uncovers hidden needs, strengthens trust, and turns one-time buyers into long-term pa...

In this episode of Training That Works, Rustin Schroeder talks with Casey Poston about why the best training programs don’t sound like training at all. Casey reveals how most leaders unknowingly kill engagement by forcing people into rigid scripts and checklists. He explains how to unlock authentic communication by getting reps to use their own words and why this simple shift drives confidence, co...

In this episode of Training That Works , Rustin Schroeder talks with Ashley AuBuchon-Arcand , a pivotal leader behind IBM’s global productivity transformation, an effort that unlocked $3.5 billion in measurable gains across the organization. She shares how IBM built a company-wide productivity program that aligned AI, culture, and human capability building to drive growth at scale. Ashley breaks d...

In this episode of Training That Works, Rustin Schroeder talks with Adam Willson about how to build stronger sales teams by starting with mindset. Adam explains why most sales training fails because it focuses on fixing results before fixing behavior and behavior before fixing mindset. He shares proven strategies for creating a culture where salespeople coach each other, stay accountable, and driv...

In this episode of Training That Works, Rustin Schroeder talks with Juliette Mao about the truth behind soft skills and why mastering emotional intelligence, leadership, and communication is the real key to business growth. Juliette reveals her journey from high-performing tech sales leader to founder of a training company that helps organizations build better managers and stronger teams. She expo...

In this episode of Training That Works , Rustin Schroeder talks with Aparna Muralidharan about the moment she realized her training programs were failing… not because the content was bad, but because it lived outside the work. One conversation, one failed rollout, and one surprising experiment flipped everything she believed about enablement. Aparna shares how she rebuilt her approach from the ins...

In this episode of Training That Works , Rustin Schroeder talks with Lisa Hammack about a moment that completely flipped how she thought about training. One workshop changed everything — teams stopped zoning out, started solving real business problems, and leadership actually used their ideas. It wasn’t luck. It was one simple shift: starting with goals instead of content. But that breakthrough di...

In this episode of Training That Works, Rustin Schroeder talks with David Hays about what happens when you stop training people to know and start training them to perform. David shares the story of sitting through a 35-module online course that promised transformation but delivered nothing, followed by a single instructor-led session that completely changed how his team sold, communicated, and clo...

In this episode of Training That Works, Rustin Schroeder talks with Daniel Metcalf about how one failed training changed everything. Daniel shares the story of standing in front of a team that didn’t learn, didn’t engage, and didn’t change and how that moment forced him to rebuild his entire approach. What he discovered about data, behavior, and follow-through turned his next rollout into a compan...

In this episode of Training That Works , Rustin Schroeder talks with Logan Hawley about what it really takes to drive behavior change inside a sales team. Not theory. Not another workshop deck. Real-world transformation that sticks. Logan shares the truth most training programs miss, why so many fail to create lasting results, and how to build ones that actually change how people act, think, and s...