Ted DeBettencourt
Traffic to Leads
Converting website traffic into leads is hard. Join Ted DeBettencourt, as he interviews the top marketers in the world to discover and share their secrets for how they convert their traffic into leads. If you want to get more leads for your business this is the podcast for you.
Where to listen?
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Episodes
Jeff Greenfield: Solving the Attribution Problem in a Privacy-First Marketing World 13.01.2026 24:22
About Jeff Greenfield: Jeff Greenfield is an entrepreneur, advisor, and marketing innovator with more than three decades of experience in strategy, growth, and marketing leadership. He is the Co-Founder and CEO of Provalytics, where he is revolutionizing marketing attribution through AI-driven, privacy-first measurement solutions. Previously, Jeff co-founded C3 Metrics, leading breakthroughs in at...
Kyle Sheldon: From Awareness to Profit—How Law Firms Can Finally Track What Works 06.01.2026 19:37
About Kyle Sheldon: Kyle Sheldon is the co-founder of De Facto Digital Consulting and a seasoned professional with over a decade of experience in the legal marketing industry. Alongside co-founder John Schroeder, Kyle launched De Facto Digital Consulting with a mission to bring greater transparency, accountability, and ethical practices to legal marketing. His work focuses on helping law firms bet...
Patrick Carver: Scaling Law Firm Growth with SEO, Ads, and Real Revenue Tracking 30.12.2025 20:08
About Patrick Carver: Patrick Carver is the CEO of Constellation Marketing, one of the fastest-growing, multi-million-dollar marketing agencies serving law firms exclusively. With more than 23 years of experience, he has helped hundreds of firms dramatically increase monthly revenue—often by 300% or more—through transparent, sustainable marketing strategies. Constellation Marketing has generated o...
Darren Findling: The Probate Coordination Model Powering High-Volume PI Firms 23.12.2025 22:52
About Darren Findling: Darren Findling is the President and Founder of The Probate Pro, a leading probate coordination and trust firm working with top personal injury law firms across the U.S. A seasoned litigator and innovator, he’s built a nationally recognized practice spanning probate administration, trust litigation, guardianships, and estate planning—bringing empathy, grit, and bold leadersh...
Jon Czeranna: Inside the Strategy-First Branding Process That Differentiates Professional Service Firms 16.12.2025 22:25
About Jon Czeranna: Jon Czeranna is the Co-Founder of Wit & Craft and the creator of The Brand Lab™, a strategy-first branding program designed to help service-based businesses define and communicate what makes them unique. With more than two decades of experience working with companies struggling to stand out in crowded markets, Jon developed a framework that clarifies a brand’s ideal client,...
Garrett Hansen: How UK Law Firms Are Scaling with Smarter Intake, Landing Pages & Paid Search 09.12.2025 21:32
About Garrett Hansen: Garrett Hansen is the founder and director of Ads4Lawyers Ltd, a UK-based agency helping law firms build predictable client pipelines. With years of experience working with firms frustrated by ineffective marketing, Garrett created a system that targets ideal clients, generates high-quality leads, and converts enquiries efficiently. He shares actionable strategies on paid ads...
Darcy Neighbors: The Holistic Marketing Blueprint Driving 10x Law Firm Growth 05.12.2025 22:55
About Darcy Neighbors: Darcy Neighbors, Founder and CEO of CIM Marketing Partners, has led the full-service strategic marketing agency for nearly three decades. Specializing in law firm marketing, her team is dedicated to developing strategies that drive measurable growth and strengthen brand value. She has a proven record of elevating firms of all sizes—from boutique practices to statewide leader...
Marilyn Jenkins: Modern Marketing Systems That Turn Law Firm Traffic Into Qualified Leads 02.12.2025 18:18
About Marilyn Jenkins: Marilyn Jenkins is a digital growth strategist with a career spanning back to the early 90s. As the founder of MJ Media Group, LLC, and Law Marketing Zone®, she specializes in all aspects of digital marketing, including paid advertising, SEO, Google Business Profile optimization, reviews management, and database reactivation to drive business success. With a proven track rec...
Danny Decker: Why Law Firms Don’t Need More Leads — They Need Better Ones 25.11.2025 22:09
About Danny Decker: Danny Decker is Partner & Cofounder of Spotlight Marketing & Branding. In addition to building his team, he frequently speaks at events and workshops and hosts multiple podcasts on the subject of business and marketing. His books, The Automatic Marketing Machine and Marketing Simplified, are available on Amazon. Danny lives in Huntersville, North Carolina, with his wife...
Anthony Higman: Inside ADSQUIRE’s Hands-On Approach to Law Firm Advertising 18.11.2025 18:04
About Anthony Higman: Anthony Higman, CEO of ADSQUIRE, brings unparalleled expertise in paid search, honed through years of experience at a leading plaintiffs law firm and multiple digital agencies. He is widely recognized as one of the top PPC and LSA experts in the world, with hundreds of contributions to digital marketing publications. His passion for marketing began early, fueled by a fascinat...
Gary Falkowitz: How AI and 'CPR in 15' Are Transforming Law Firm Lead Conversion 11.11.2025 26:13
About Gary Falkowitz: Gary Falkowitz is the founder of The Intake Playbook, a consulting, training, and certification firm focused exclusively on law‑firm intake & response processes. He is also co‑founder of CaptureNow, a 24/7 AI‑powered intake & call‑response solution for law firms. Prior to his consulting and technology roles, Gary served as an attorney and has dedicated his career to m...
Peter Geisheker: Why “Ugly Ads” Outperform and How to Win the Digital Marketing Game 04.11.2025 21:39
About Peter Geisheker: Peter Geisheker is a veteran digital marketer and the CEO of The Geisheker Group, Inc., a firm specializing in high-volume Internet lead generation programs for B2B SaaS companies. With nearly three decades of experience, Peter has helped hundreds of businesses—from Silicon Valley startups to global enterprises—achieve their sales and marketing goals through data-driven digi...
Anthony Karls: Inside the Digital Playbook That Powers the Next Generation of Law Firms 28.10.2025 25:53
About Anthony Karls: Anthony Karls is a visionary entrepreneur, digital marketing expert, and law firm growth strategist. As the President of Rocket Clicks, a performance-driven digital marketing agency, and co-founder of Sterling Lawyers, LLC, Anthony has revolutionized the way family law firms scale and operate. Under his leadership, Sterling Lawyers expanded to 26 attorneys, generating over $15...
Chris Rose: Finding Gold in Every Declined Case 21.10.2025 20:20
About Chris Rose: Chris Rose is an attorney and the founder of LegalFlare, a startup-style law firm built on one bold idea — that even declined leads still have value. Through grassroots marketing and a nationwide network of partnered firms, he helps lawyers transform “no thanks” into new revenue by creating smart referral systems and co-counsel opportunities. Known for his direct approach and pra...
Jason Allen: Turning Tax Savings into Passive Income Opportunities 14.10.2025 20:29
About Jason Allen: Jason Allen is a seasoned entrepreneur and innovator in the legal industry with nearly two decades of experience transforming how law firms grow and operate. After successfully building, scaling, and selling a national law firm, he founded Firm Outcomes, a consulting company that delivers high-impact services including Qualified Legal Leads, Lead Follow-Up Systems, and Strategic...
Michael Hamburger: Building Trust with Clients Through Results That Matter 07.10.2025 18:15
About Michael Hamburger: Michael Hamburger is a U.S. Marine Corps veteran, entrepreneur, and CEO of Ezzey Digital Marketing, a leading agency specializing in SEO, PPC advertising, local search optimization, and AI-driven marketing automation. With over two decades of experience in digital marketing, Michael has helped businesses scale from startups to multi-million-dollar enterprises, generating o...
Frank Rekas: Minimizing Taxes and Maximizing Retirement Opportunities for Attorneys 30.09.2025 16:17
About Frank Rekas: Frank Rekas, CPFA, is a Personal CFO to attorneys and the founder of his independent financial planning practice. Known as "The Tax Whisperer" for law firm owners, Frank has 34 years of experience in financial services and specializes in helping attorneys stop overpaying taxes while building generational wealth. After spending years in corporate financial services, Frank went in...
Ines Rosef-Ingram: Finding the Balance Between Human Connection and Automation 23.09.2025 18:28
About Ines Rosef-Ingram: Ines Rosef-Ingram is the CEO and founder of Pine3 Marketing, a digital agency based in Cape Town, South Africa. With over a decade of experience, she’s refined a holistic approach that aligns marketing, sales, automation, and customer experience around measurable goals. As a Keap/Thryv Certified Partner and Service Partner of the Year, she’s helped hundreds of entrepreneur...
Ashley Robinson: Smarter Marketing Strategies that Help Law Firms Attract, Convert and Keep Clients 16.09.2025 19:48
About Ashley Robinson: Ashley Robinson is the founder and CEO of Green Cardigan Marketing, a digital marketing agency that focuses on helping law firms grow and achieve their financial goals through marketing strategies that work! In 2019, the opportunity presented itself for Ashley to begin her career in legal marketing. When she began working for lawyers as a side hustle, Ashley quickly r...
Laura Cowan: The Evolution of Estate Planning in a Virtual Era 09.09.2025 19:36
About Laura Cowan: Laura Cowan, Esq., CPA, is an award-winning estate planning attorney. She built her seven-figure estate planning law practice in only three years and pivoted into a virtual business model. The creator of 2-Hour Lifestyle Lawyer, Laura, also teaches entrepreneurial attorneys how to build their own virtual estate planning practice. The author of Lifestyle Lawyer Revolution, Laura,...
Ronnie Deaver: Unlocking the Core Marketing Assets That Scale Legal Practices 02.09.2025 26:06
About Ronnie Deaver: Ronnie Deaver is the Founder of NoBull Marketing, where he helps law firms scale to 8-figure success without sacrificing joy or well-being. With a proven track record in business development, marketing strategy, and intake systems, Ronnie created the Elite Business Development System for Law Firms, a framework built on three pillars: Marketing Mastery, Perfect Intake, and the...
Matt Korn: Creating Community Around Shared Challenges 26.08.2025 24:11
About Matt Korn: Matthew Korn is a Partner at Fisher Phillips, where he represents employers in complex class and collective actions while providing strategic workplace law counseling across a wide range of industries. Drawing on experience as a former in-house counsel at a multinational public company, he helps organizations navigate urgent compliance and litigation risks with practical, business...
Kevin Barnicle: From Legal Tech Startup to Freedom and Creative Pursuits 19.08.2025 24:10
About Kevin Barnicle: Kevin Barnicle is an accomplished Entrepreneur and Author who is passionate about empowering others to succeed in the business world. Drawing from his experience as the Founder and CEO of the thriving legal technology firm Controle, Kevin has become a trusted mentor and guide for aspiring business owners. With a remarkable journey of starting a company without prior industry...
K'Lee Terrazas: Scaling Law Firm Leads with Better Systems and Smarter Ads 12.08.2025 22:34
About K'Lee Terrazas: K'Lee Terrazas is the founder of Legal Lead Sharks, where she partners with law firms to drive client acquisition and build the systems that support sustainable growth. With 15+ years in sales and marketing, she leads a team that specializes in Google Ads—but focuses just as much on what happens after the lead, helping law firm owners go from click to signed case with precisi...
Jeremy E. Poock, Esq.: What Makes a Small Law Firm Valuable to Buyers Today 05.08.2025 24:07
About Jeremy Poock: Jeremy E. Poock, Esq., is the founder of Senior Attorney Match, Inc., which designs and brokers law firm sales and mergers. Recognizing a market need for Senior Attorneys to monetize the value of their well-established law practices and the constant need for growing law firms to generate new clients and referral sources, Jeremy founded Senior Attorney Match in 2013 to add...
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