Trades Secrets: Contractor Marketing

In this episode, we explore the importance of landing pages and why you need them. Landing pages are standalone, focused pages that guide visitors toward a specific action without any distractions. Unlike your homepage, they boost conversion rates by providing clear messaging and tracking the effectiveness of your marketing campaigns. Discover how landing pages can enhance your online presence and...

Are you ready to gain a competitive edge in the search landscape? Discover how the marriage between Bing and ChatGPT is revolutionizing the way we search, and learn five powerful strategies to leverage this dynamic duo. Stay ahead of the game by shifting your approach today! Bing may have had a small market share in the past, but it's steadily growing. In 2022, Bing accounted for less than 2....

Are you struggling to stand out in a crowded online market? It's time to optimize for Bing! In this episode of Trade Secrets: Contractor Marketing, we explore the AI race and why now is the time to shift your focus to Bing. With Bing's increasing market share and Google's position as the search leader in jeopardy, it's crucial to get ahead of the competition. Links: https://www...

In this video, we dive into the topic of leveraging existing reviews and why it matters for contractors. Online reviews are crucial for any business, but knowing how to make the most of them is equally important. These 7 tips will help contractors attract new customers and reengage existing ones by utilizing their hard-earned reviews. Learn how to respond like a pro and use best SEO practices, fea...

In this video, we will be discussing the concept of a fractional CMO, a person who provides coaching, advisory, and execution of strategies for businesses looking to grow but do not need a full-time CMO. The fractional CMO understands marketing, sales, and growth and can work in conjunction with everyone on the team. They provide expertise, leadership, and guidance, as well as accountability, for...

In this week's episode, we're talking all about creating an effective keyword strategy and why it’s important to discover where your buyer is and what they’re looking for. Why should you care? Not having a well researched keyword strategy can make or break your search results, ad if your goal is to rank #1, then it’s pretty darn important to get it right.  With years of experience in SEO...

This week we're discussing why you can’t focus on just 1 marketing channel! Throwing all your marketing budget at 1 channel will yield inconsistent results & there is no ONE marketing channel that will deliver all the leads you need. You don’t necessarily know where your customers are…marketing is testing, analyzing and refining so allow your data to speak for itself & be sure to make...

In this week’s episode, we’re discussing where marketing stops and sales begin and how understanding the role each of these departments plays can improve messaging and conversions.  What a lot of companies assume is that marketing funnels leads to a salesman, then the salesman closes the deal. What we’ve found is that not only is this often true, but in fact marketing touches each department in yo...

This week, we're talking about preparing an effective Storm Campaign. If you're an exterior restoration company without a storm campaign prepped, you could miss the opportunity to target customers BEFORE the competition. To be adequately prepared, we'd recommend having valuable content loaded and ready to publish no a moment’s notice. Content aimed for:  - Storm predicted - Storm ha...

In this week's episode, we discuss how to avoid a 6 figure mistake when choosing a marketing agency. We talk to Brandy Tilley of Dolan Roofing & Construction, a multi-million dollar roofing contractor with offices in both San Antonio and Tucson. We dive into her experiences working with a national agency and the frustrations that came along with a company that cared more about pushing big...

In this week's episode, we're talking all about AI including the Do’s and Don’ts and everything in between.  Why should you care? It could affect your search rankings and erase some hard earned online visibility.  Tune in to learn more about… AI and the human element How to use AI for content marketing AI’s ability to help save time with internal tasks How AI affects search rankings…this...

In this week's episode, we'll be discussing 5 expensive Google Ads mistakes to avoid. Why should you care? It’s costing you money and customers. Setting everything on broad match  Not using landing pages Not checking your search query reports Not using proper location settings (interest in an area vs in or often in)  Not Maximizing extensions  Find out how we can help you grow your busin...

In this episode, we'll be discussing how you can calculate your marketing ROI. Knowing your return on investment on any marketing efforts you make is crucial to know where to put your marketing dollars in the future.  How we calculate marketing ROI: Marketing ROI= Net Income ÷ Cost of Investment x 100 Conversion Rate: # of Conversions ÷ Total Visitors x 100 Find out how we can help you grow y...

In this week's episode, we'll be discussing contractor marketing in a pending recession Why You Should Care: Today we are revealing specific tactics to implement in your 2023 marketing plan to ensure you continue to fill your pipeline even in the face of - dare we say it - a recession Are we in a recession? Let’s be clear: We are certainly not economists but definitely understand the key...

In this week's episode, we'll be talking about content marketing for contractors. Why should you care? Because content marketing is a time investment that will attract qualified leads and build brand trust. There are more ways to get your content on google than ever before, these specifically apply to contractors:  Local Business Knowledge Panel Card (GBP) Plain text organic PAA (FAQ’s)...

On this week's episode, we talk about SEO (search engine optimization). We discuss how long an effective SEO plan should take, some tips and tricks to optimize your time working on it, and some red flags to look out for when hiring a company to do your SEO. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services con...

On this week's episode, we have the pleasure of speaking with Cody Hayes of Elite Roofing on the what he wished he knew when starting a roofing business. Not just lessons in marketing, but overall lessons learned as a contractor in one of the hottest roofing markets in the country. Takeaways from this episode will save you the "dumb tax" as it's called in growing your roofing b...

On this week's episode, we discuss the importance of owning your marketing assets. We share some horror stories of business owners who were left out to dry when they ended their contracts with their marketing team. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to im...

On this week's episode, we talk about how you can build your business with consistent marketing strategies that will work wonders. Your customers should be able to identify your brand wherever they come across it. Let's make it happen! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who...

On this episode we discuss your 2023 marketing musts. These are cutting-edge trends that will give you a leg up on your competition and help you attract new customers in the coming year. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strate...

Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new...

Welcome to Trades Secrets! Join us every week as we discuss marketing tips, tricks & strategies for your contracting business. From SEO to branding strategies, we can't wait to propel your business to greatness! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to i...

Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new...