Business of Home, Kaitlin Petersen
Trade Tales
Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
Be sure to visit the podcast's website and support the creator: trade-tales.simplecast.com
Author
Business of Home, Kaitlin Petersen
Category
Podcast website
Latest episode
Oct 28, 2026
Where to listen?
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Episodes
How Amy Sklar overcame the fear of charging for her services 28.09.2022 46:15
Amy Sklar’s early career was a full-circle journey that took her from design to show business and back again. When she finally landed at the helm of her own firm after starting her career within the strict confines of an architecture firm, she thrived on the ability to instate a supportive work culture and take on projects that place a premium on comfort and functionality. The financial side of th...
Authenticity is everything. Just ask Ashley Ross 14.09.2022 56:13
Like many designers, Ashley Ross left a successful corporate career in order to pursue her dreams of design—a history she’s shared with her dedicated online following. What those followers didn’t know, however, is that her previous chapter didn’t end as early as she’d initially let on. In this conversation, she explains why staying aligned with her original commitment to authenticity meant dismant...
Why Rydhima Brar always asks clients 'the cocktail question' 31.08.2022 44:29
As an expat born and raised in Kuwait, Rydhima Brar’s career was defined in large part by visa restrictions for more than a decade. Working in marketing and business strategy roles, she kept changing industries—from banking and finance to gaming and beauty—hoping that a new category would ignite her passion for the work, but each role left her unfulfilled. After a series of major life changes fina...
Nina Magon on letting go to grow 17.08.2022 44:18
Nina Magon entered the interior design industry with an instinct for the business side of things—whether it was employing her design school professors to pitch in on projects for her just-launched firm, or later using her rooky status on a design TV show to scale up her portfolio. As her firm enters the next phase, she’s focused on finding ways to shape up her team and her business’s back-end to p...
Why Clara Jung is cultivating personal freedom and employee growth 03.08.2022 45:09
Following a first career in law, Clara Jung became accustomed to a cutthroat, high pressure work environment. When she left her life as an attorney for a shot at interior design, she decided to do things a little differently. Now, at the helm of Banner Day Interiors, she’s crafting a work culture focused on employee growth and support, while also figuring out how to structure a firm that can run o...
Why Lauren Caron decided to ‘Marie Kondo’ her clients 20.07.2022 49:48
Lauren Caron’s visual merchandising career kicked off with a long-term plan for climbing the corporate ladder at elite department store Bergdorf’s. Thanks to a lot of hard work, however, her dream came a little sooner than she expected—and turned out to be a little bit of a nightmare as well. Burnt out and in desperate need of a creative career that would give her control over the boundaries betwe...
Gala Magriñá filters her design business through a holistic lens 06.07.2022 48:13
Gala Magriñá’s early career years taught her to think about design as it applied to a wide variety of spaces. As a visual merchandiser by day and a set designer by night, she created spaces for store windows, showrooms and retail shops as well as music videos and film sets. Her experience soon spawned the creation of a do-it-all agency—one that Magrina has since whittled down into a holistic inter...
Kevin Isbell on finding success with a small firm 22.06.2022 45:46
For years, Kevin Isbell was the right-hand man for top interior designers from coast to coast. Eventually, it came time to take what he’d learned and embark on a new journey at the helm of his own firm—a sink-or-swim moment that revealed just how daunting the route to design leader can be. In this episode, he shares how he found his footing as design principal and enlisted a support system to help...
Alvin Wayne on making social media the bedrock of his business 08.06.2022 44:14
Alvin Wayne spent years juggling a double career in luxury retail and interior design. But when the pandemic happened, he was hit with a realization: it was finally time to wholeheartedly pursue his passion for interiors. Now, he’s committed to crafting a firm that serves him best—between his penchant for shopping retail, his streamlined client vetting process and his growing social media presence...
Why Tina Ramchandani wants a “soul connection” with her clients 25.05.2022 42:07
When searching for a potential career, Tina Ramchandani set off in search of an “aha” moment—and she finally found it in the stunning interiors of an opulent hotel. The realization sent her on a path through design school, positions at both commercial and residential firms, and finally at the helm of her own firm, where she’s helping clients channel their own instincts to create emotionally-connec...
Meagan Camp quit Instagram. This is what she learned 11.05.2022 48:07
Interior design was basically the family business for Meagan Camp, whose mother, grandparents and even great-grandparents all worked as design professionals. Though she worked as a stylist for nearly a decade, Camp couldn’t escape the pull of creating enduring spaces and eventually started a firm of her own. From there, she committed to doing things her own way—from quitting social media to redefi...
How DuVäl Reynolds attracts team members who share his vision 27.04.2022 43:20
When DuVäl Reynolds realized interior design was the career path for him, he went all-in—working a full time day job, attending design school at night and starting a fledgling firm along the way. The real work began when he started developing the finer points of his firm—including the clients he worked best with, an ideal support staff, and the side projects that put his personal aesthetic to the...
Toledo Geller on how to survive a crisis (or two) 13.04.2022 44:34
Virginia Toledo always knew she was fated for a career in interiors. Jessica Geller, meanwhile, took a more winding road into the industry. When the two crossed paths, it was the start of a winning partnership—and despite taking significant hits during the recession and the pandemic, their design business bounced back stronger each time. Now, the duo is navigating a new period of significant growt...
How Linda Hayslett started designing on her own terms 30.03.2022 43:05
After a decade in the fashion industry left her feeling unfulfilled, Linda Hayslett was looking for a new way to channel her creativity. When she finally switched gears to pursue interior design, she made it her mission to take control of her career. In this episode, she shares why overseeing projects from construction to completion has been a top priority, and how she’s getting intentional about...
Erin Gates on finding your voice 16.03.2022 46:33
Erin Gates has a special talent for identifying untapped potential: She started her own firm geared toward young professionals in Boston in 2007, finding great success among an underserved clientele; she was also an early design blogger, part of a shift that would transform the design industry (and send her own career skyrocketing). In this episode, the Wellesley, Massachusetts–based designer expl...
Nicole White on having the grace to grow 02.03.2022 50:27
When Nicole White left her first career in journalism to go all-in on design, she ran straight into a scenario even more frightening than hurricane-chasing and crime reporting—starting a small business at the beginning of the recession. She took whatever odd jobs she could get as she recovered financially from the risk, before taking the leap a second time. Nearly a decade later, she’s sharing a f...
Refine and repeat: Park & Oak on navigating early-career obstacles [Rebroadcast] 16.02.2022 38:09
Following first careers in different industries, Christina Samatas and Renee DiSanto joined forces to found their firm, Park & Oak , with a flexibility that could work with their schedules as busy parents. After posting a few early project photos on then-budding social media site Instagram, the client inquiries started flooding in—and almost overnight, the Glen Ellyn, Illinois–based duo found them...
Nile Johnson on making space for creativity [Rebroadcast] 02.02.2022 48:05
Philadelphia-based interior designer Nile Johnson scored a dream client, one so good that she recommended him to all her friends. One in particular reached out to Johnson for a project, and he took it despite knowing the chemistry wasn't quite right. The project got off to an awkward start and never improved—but after the dust settled, Johnson revamped his firm, drawing on lessons he'd learned...
How Emilie Munroe shows clients that she won’t let them fail 19.01.2022 40:44
After rising through the ranks at an established design firm, Emilie Munroe felt the pull to start a firm of her own. But instead of rushing out the door with a new brand, the San Francisco–designer made space for her own aesthetic—and her firm—to develop over time. Along the way, she’s discovered that giving clients options makes for a more meaningful design process, and has developed a clear-eye...
Rasheeda Gray switched to design mid-career. You can too 05.01.2022 43:24
Rasheeda Gray was successfully climbing the corporate ladder when she realized she needed to make a change to find her passion and purpose. She went back to school for interior design, founded her business, began connecting with her first clients—and even made her first hire a year before exiting her day job. On this episode of the podcast, she shares what it takes to execute a major career pivot,...
Ramey Caulkins on bypassing supply chain hurdles 22.12.2021 37:50
From building a team to navigating the industry’s supply chain challenges, Ramey Caulkins draws on lessons learned from her early career in sales at Ann Sacks. Today, the Denver–based designer is meeting the moment by building a supportive framework for her latest hires and tapping vendor relationships to find new solutions. This episode is sponsored by Gaggenau and Sidedoor . LINKS Ramey Caulkin...
Dan Rak on getting the money talk right 08.12.2021 40:13
During his first career as a tax lawyer, Dan Rak didn’t have much bandwidth to dip his toes into interior design. Instead, he focused on the one space he had unlimited access to: —his own house. Soon enough, Rak was moonlighting as a house flipper and quickly realizing that it was time to go all-in on his design hobby. Now firmly established, he’s focused on taking his business to the next level b...
Michel Smith Boyd on why a flat fee lets him focus on creativity 24.11.2021 37:39
Modeling, acting, nursing and beauty school—Michel Smith Boyd tried it all before an encounter with an interior designer sealed his fate and sent him back to school to begin the journey toward the rest of his career. While still a design undergrad, he landed his first big gig—a one-night affair designing an extravagant party for a marketing executive. Though the event launched the young designer i...
How a better contract made Katie Hodges a better designer 10.11.2021 38:22
Katie Hodges’s first big client felt like a dream come true—a gorgeous luxury home, flexible clients and a project that ultimately landed a glossy feature in a major magazine. The same structure, it turned out, was a nightmare with one of her next clients. Though the experience was bad enough to make the Los Angeles designer consider quitting, she instead took a long hard look at her contract and...
Design, real estate and contracting—Keisha Gilchrist's triple threat 27.10.2021 37:02
During her first career in marketing, Keisha Gilchrist slogged through a series of bad jobs. Between unlivable wages and male-dominated workplaces, the experiences gave her the fuel she needed to take the dive into design—now, as a real estate broker, design principal and general contractor, she’s finally in the driver’s seat on all fronts. The Washington, D.C.–based designer shares her journey as...
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