Trade Show University for Virtual & Live Events

Episode 025 - Creating Real MAGIC in Your Show Booth - with Magician Scott Tokar! Scott Tokar is a multi-award winning magician that specializes in tradeshow and sales meeting "corporate-magic”. He is the founder of the tradeshow magic group known as "Corporate-Fx”. Since 1992 Scott has helped scores of companies big and small consistently DOUBLE their quantifiable exhibit metrics at tradeshows ar...

Is This the End of Trade Shows? Will Trade Shows and Events ever be the same? www. TradeShowU.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many vide...

Ep. 023: LinkedIn Mastery for Businesses and Trade Shows! With Heather Taylor ---------------------------------------------- SPECIAL PROMO OFFER!!  LinkedIn Profile Optimization & Overhaul Mention Trade Show University and receive $20 off !! ---------------------------------------------- Heather is the Boss Lady and Social Media Chick with GlitterGirl Media. She works with busin...

Episode 022 - Coronavirus (COVID-19) and Trade Shows and You With the Trade Show Industry being ravaged by Coronavirus, I discuss how this impacts businesses and options for you Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get Mor...

Episode 21 - 11 More Giveaway Tips & Tricks to save money and get customers! We just recently had an interview with Promo Guy Anthony Gaudio – episode 18. Tons of value and expertise in that episode!  I’ve had some listener questions about some things we didn’t cover in that interview, plus wanted to give some of my experience and go even deeper on using giveaways at trade shows.&nbs...

Episode 020 – Marketing Automation bonus – breaking it down In our last episode, Ryan Mansfield from Revolt Automation brought a ton of value about Marketing Automation and gave you some amazing tools to utilize – and 3 out of the 4 of them were free! And he talked about how these tools can help you be more efficient and effective when sending follow up emails.  For those who aren't so t...

Ep. 019: How to use Marketing Automation for max ROI! With Ryan Mansfield Check this out!!! Exclusive for Trade Show University listeners!!! ** Get a FREE Audiobook ($20++ value) and FREE 30 day Trial of Audible! ** Visit www.audibletrial.com/tradeshowu ** Sending emails to follow up with contacts you made at the last trade show can be a good method, but you don’t want to send the same e...

Ep. 018: Using Giveaways & Promo Items for Powerful Results! With Anthony Gaudio We see promo items in every booth throughout every trade show! But what works and what’s a waste of money? Promo Industry Pro Anthony Gaudio of Quality Logo Products is with me today to discuss everything you wanted to know about Giveaways! Q1 - What is your experience relating to trade shows?...

Ep. 017: Top 9 Tips for Working Shows by Yourself – SOLO SUCCESS! Whether you’re working an upcoming show by yourself, or you have worked several shows by yourself in the past, it can be frustrating. Being by yourself does not allow you to be efficient, maximize your ROI, or put you in the position to get the best results possible. The biggest issue is that you can only have indepth disc...

Episode 016 – Unleashing the Power of Happiness – Interview with Christina Unrein, Professional Happiness Coach Christina’s goal is to have people find their own happiness, and get to it a little bit faster on their own! Q – Who is your ideal client? A – People who are a little weird, with quirks, people who want to be themselves, and also the workaholics and people pleasers. Also I like work...

Episode 015 – Top 7 Traps to Avoid that can Ruin Your Results & ROI ********* Proud to introduce our new Sponsor - Audible ! This Episode is brought to you by Audible! Audible is offering Trade Show U listeners a Free Audiobook with a 30-day Trial Membership! Just go to audibletrial.com/TradeShowU ********* Here are the top 7 traps to avoid when working trade shows. These are not mistakes...

Episode 14 – Are preparing for the Super Bowl or a Pick-up Game? The Super Bowl is this Sunday and it got me thinking about trade shows. Shocker, right? I have a question for you – are you preparing for your next show like it’s the Super Bowl or like it’s a neighborhood pick-up game? There’s a difference!  There’s a reason it’s called The Big Game. It is the BIGGEST game o...

Episode 013 – Bringing the Experience of YOU at Trade Shows! Special Interview with Robin Sacks and Angie Pohlman of GroundedInClarity.com It’s more than just experiencing your company – the key is the experience of you. ·      Are you more than just the brochures and stuff in your booth? ·      People buy from people – and they need to e...

Episode 012 – Answering YOUR Burning Questions – Qualified Leads, Getting the Most of Your Staff, & Follow-Ups I have been getting so many fantastic questions from Trade Show U listeners. So I picked three of the most popular burning questions and answer those in this episode. I’ll be featuring more listener questions in future episodes! Don’t worry – when you send me a question...

Episode 011 – The 4 Key Things You Need to Research before Your Next Show For many people listening to this right now, you are headed right into a busy trade show season, or maybe right in the middle of one. The best part about this is no matter when your next show is, you can utilize research as your secret weapon to give yourself an edge at the show and beyond. Obviously if your next s...

Episode 010 – Using the Power of Improv at your Trade Shows (Part 2) – Interview with Roger Miller of Tues@7 Show Notes from Interview with Roger Miller – Part 2 Introducing Roger Miller – a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger...

Episode 009 – Using the Power of Improv at your Trade Shows (Part 1) – Interview with Roger Miller of Tues@7 Show Notes from Interview with Roger Miller – Part 1 Introducing Roger Miller – a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger...

Episode 008 – New Years Resolutions for Trade Shows New Years Resolutions for Trade Shows? Really? YES!! Resolve to make 2020 the best year ever for your shows!  ·       2019 is in the books, and I hope it was a good year for you personally and professionally. ·       Celebrate and remember the highs, take th...

Episode 007 – What to Wear at Your Booth In this Episode, we’ll be discussing what you and your team should be wearing at your booth when working a trade show. Yes – what you wear DOES make a difference in your branding and results! ·       Yes, having a plan for what you wear at your trade show booth is Important, but doesn’t have to be complex · &nbsp...

Episode 006 – Lead Gathering Options In this episode we will be discussing different options for gathering leads at your next show while going over the Pros, Cons and my Bottom Line comments. Plus We’ll also discuss the difference between leads and qualified leads, and which ones you really want.   ·       The important thing to remember when gathe...

Episode 005 – How to Maintain Your Energy at Trade Shows – with Brittany Cermak, RDN A very special episode today with our guest (and in full disclosure – my daughter) Registered Dietitian Brittany Cermak! Brittany is going to discuss what we need to be doing to maintain our energy throughout these long shows. With many hours on our feet and having to perform at a high level, we can get...

Episode 004 – Creating Your Booth Flow   If you’re not familiar with the term Booth Flow, it’s just what it sounds like – how to get show attendees to flow through your booth.  And it's possibly the number one thing you can plan and orchestrate which will make the greatest difference in your results! ·       The reason Booth Flow is effective is because...

Episode 003 - Training Your Booth Staff   Training your booth staff starts with giving them the basics, and then shows them how to use those basics to help reach your goals and maximize your ROI.  ·       When training is done right, it can make the difference between having an okay show and an amazing show!  ·      &n...

Episode 002 – Staffing Your Booth for Success One of the most important things you’re going to be thinking about is who should work the booth. If you’re a small business, you don’t have many choices – you go with who you got – and that might be just you! ·       You need the RIGHT people who will give you the best chance for hitting your goals.  Here ar...

Episode 001 – Goal Setting for Trade Shows If you don’t have goals, you will never know if a show is a success or not.  ·       Everything you do to prepare and plan for a show – and that includes designing your booth, ordering giveaways, figuring out staffing, and everything else – is all to help you reach your goals.  ·     &n...