Trade Show University for Virtual & Live Events

As you transition from Live Trade Shows and Events to Virtual Events and Webinars, are you frustrated with the lack of results and ROI you're experiencing? Here are 4 Critical things you must do, shift, and focus on to see your results be maximized!! (1) Higher Your Expectations and Change Your Mindset! Changing your mindset is the first thing you need to do. No - virtual events are NOT live event...

FOR THE SPECIAL VIDEO TIPS OFFER – Visit:  https://www.flexmediacle.com/tradeshowu/ ------------------------------------------- NOTE: The transcription below is from an automated transcription service. I apologize in advance for any errors. On the podcast today are Kathie Zipp and Bill Baraona, owner of Flex Media. Kathie is a writer and producer with Flex Media with a decade of tra...

Adam Sublett is an Account Manager at Benchmark Craftsmen - a trade show display builder that has been working with some of the largest brands in the US for decades. Adam talks about pivoting for survival during this pandemic. Adam started full time at Benchmark in 2007, but has always been involved in the industry being third generation in the business. His career started on the service side supe...

Never thought 5 months ago we would still be in a place where we didn’t know when live events were going to be back full steam again. Thought a month or two at most, but we were all wrong – and not in a good way.  So where are we headed? What are the emerging trends in the industry? I’m going to talk about 5 trends I’m seeing – and these are backed by industry research. Bu...

How do you monetize a virtual event? You’re still putting in a lot of time, money, energy and resources, and now in a new platform that you’re not completely familiar or comfortable with. So you may need to recoup some of those costs or how about even making a profit?? Some of you considering a virtual event may be a single company looking to reach out to your audience. Others of yo...

Head with me to Charleston, SC to Hall’s Chophouse! Hall's Chophouse is a 5-star, family-owned and operated restaurant in downtown Charleston. They are known for their steaks, service and overall great food. So how did this amazing restaurant teach me so much about getting better results at Trade Shows and in Business? Let me go through my experience again and tell you some powerful takeaways...

Welcome to TSU. This is going to be a different kind of episode, but we are in different times right now!  I’m going to give you a quick update on what is happening out there in the Trade Show and Live Event industry, share some comments from one of the industry leaders, and then give you some words to help fuel your results. If you’ve been listening to some of my episodes over the past...

Eddie Thomason is a best-selling author and inspirational speaker who helps empower youth and young adults to shed self-limiting beliefs to pursue a life that they’re passionate about living. He is a connector of people, and knows all about the importance of mindset. Eddie's Top Tips: - To best engage with your audience, share Your Story. Your story helps start the relationship building...

Go Live Together is a critical and growing initiative which has the potential of over $1 Trillion in Economic Impact, plus positively impacting literally millions of jobs around the world who are part of what they are calling the Live Events Ecosystem. Honored to have these 3 leaders as my guests today: Cathy Breden - CEO, Center for Exhibition Industry Research Foundation (CEIR) – Exec Vice Pres/...

Ben Thomas currently serves as the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm, overseeing 16 publications. He has over a decade of award winning experience in visual direction and media creation for large scale events, Over The Top & live streaming platforms, marketing, network television, and social media. Ben decided on his career path at the age...

The Trade Show industry is moving toward Hybrid Trade Shows and Events, but what are they? And could they be our Future? Welcome to Trade Show University! I am your host Jim Cermak and we continue to talk virtual as the entire trade show industry continues to morph and reinvent itself. Ultimately we will get back to live events – we need to get back to live events! So much of the ec...

Here are the Top 10 Must-Do's for having a successful and engaging Virtual Trade Show!! 1-Know your audience --  What are they looking for that you can offer? --  What are they going through? Especially now!  --  Set the right time of day – is audience business or consumer? Local, regional or global?      2-Set your strategy -- &nbsp...

Ep 037 - The Power the Inquisitive Culture - Your Secret Weapon Katherine Miracle MBA, award-winning Keynote Speaker and Marketer is the Founder and CEO of Miracle Resources. Katherine and her team have created campaigns that have increased revenue and strengthened teams for over 100 brands. Katherine is the Author of 4 books that are used by her 54 trainers in the Brand+Team=Revenue national trai...

Ep 036 - Coming Out of COVID - Tips for Virtual Events and Why Getting Back to In-Person Shows is Important ** This Episode Sponsored by Audible! ** Get a Free Audiobook and a Free 30-day Trial by visiting www.audibletrial.com/tradeshowu   --------------------------------------------- Let’s talk about what’s happening right now in the Events industry. The events industry is hurting!&nbsp...

Ep 035 - Answering Listener Questions #2! This Episode brought to you by... My new Podcast - the Bizfire Business Spotlight! It's a unique marketing tool for amazing Small Businesses! Go to IWantTheSpotlight.com to see all you get, and to check out a sample podcast episode. Type TRADESHOW in the Offer Code box for 25% OFF!! ---------------------------------------------------- Question #1 – I’ve on...

Ep 034 - The Potential of Account Based Marketing for greater Trade Show Results! Carman Pirie is the co-founder of Kula Partners, an agency that helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. He’s also the co-host of The Kula Ring podcast for manufacturing marketers. Combining three decades of...

Episode 033 – Top 8 Tips for Efficiency and Effectiveness You want to get more leads, more sales, do more demos? Then get more efficient!! 1.    Bring a tote of fix-it items 2.    Take pics of all show docs and keep in phone, as well as contact info for show contacts 3.    Consider using a Brand Ambassador 4.    M...

Trade Show Exhibitors are getting targeted for scams every day! If you're an exhibitor, know that you have a big target on your back for scammers! In this episode I discuss some common Trade Show Scams and How to Avoid Them Hotel Room Booking Email List Sales Charitable causes Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show Univer...

Episode 031 - Mastering and Understanding Emotions & Facial Coding for Trade Show Success! Interview with Dan Hill, PhD, owner of Sensory Logic, author of 8 different books, and emotions expert who has appeared on Fox News, NPR, USA Today, and dozens more media outlets. How to contact Dan Hill: https://www.sensorylogic.com  (website) https://emotionswizard.com  (Faces of the Week blo...

Ep. 030 – Sponsoring – What to Do and What to Avoid *** Sign up for the Trade Show U weekly newsletter and get special weekly Pro Tips that will make a difference in your business, be able to listen to episodes ahead of everyone else, and get notified of new tools, giveaways and challenges! Head over to www. TradeShowU.biz, scroll down the home page, and enter your name and email! Easy peasy!! ***...

Episode 029 - Tips for Networking Like a Pro Interview with Kelsey Loushin, Owner of Eldercare Professionals of Ohio Contact Kelsey: Call Kelsey at 440-212-4987 E-mail kelsey@eldercareofohio.com   She can be reached through her website, www.eldercareofohio.com . Facebook group and twitter at kelseyloushin Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! C...

Episode 028 – Virtual Trade Show Options - The Lockdown Episode Everything has shifted in the trade show and event world. We’re a world in lockdown and trade shows are all postponed for a few months. You need to make up for the lost opportunities from not being able to go to one or multiple shows, what options are there? ----------------------------------------- If you’re a small business or...

Episode 027 – Giving Presentations that SIZZLE – Top Tips from Bridgett McGowen Bridgett is an award-winning international professional speaker; a 2019-2020 Forbes Coaches Council official member; the owner of BMcTALKS Press, an independent publishing company; and the founder and owner of BMcTALKS Academy where she helps professionals be the most engaging, dynamic, incredible communicators ever! *...

Episode 026 – Tips & Tricks to Rock Your Booth Placement   Booth placement and selection is just like real estate - it's all about Location, Location, Location ! But isn't there more to it than that? Absolutely! Here’s some valuable Tips for selection and placement of any size booth – whether you have a small 10 x 10 or table top, all the way up to a large stand-alone booth.   ...

A Prayer for the Trade Show Industry During this incredibly tough time of the Coronavirus pandemic where every trade show, event, conference and expo has been cancelled or postponed, so many people are out of work. And they need our prayers. So we're praying. Please listen in and pray along. Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Tr...