Trade Sales Made Simple: For Trade, Construction & Industry Leaders

In this episode of the Stronger Sales Teams podcast, Ben Wright discusses how to build a high-performance culture based on trust. He shares three key strategies for creating a culture of trust within a sales team: involving the team in the planning process, defining clear rules of engagement, and executing the plan with consistency. By implementing these strategies, leaders can foster trust, engag...

In this episode of the Stronger Sales Teams podcast, host Ben Wright interviews Tom Slocum, Founder of The SD Lab. They discuss the changing landscape of sales leadership, particularly in the virtual world, and the importance of emotional intelligence (EQ) in sales leadership. Tom emphasizes the need for sales leaders to listen, be present, exercise emotional control, and adapt to the rapidly chan...

In this episode, Ben Wright discusses how to transform annual performance reviews into growth-driven meetings. He emphasizes the importance of mindset and provides five key points for leaders to keep in mind during these reviews. Ben then shares three common ways to make performance reviews more effective and focused on growth: goal setting, two-way outcomes, and focusing on strengths while managi...

In this episode of the Stronger Sales Teams podcast, Matt Swalley, Co-Founder of Omneky, joins Ben Wright to discuss the evolving role of AI in Sales. Matt explains how sales has shifted from face-to-face interactions to more transactional and digital processes. He highlights the importance of personalization in marketing and how AI can be used to generate and optimize personalized ad creatives. M...

In this episode of the Stronger Sales Teams podcast, Ben discusses the importance of time management for Sales Leaders. He shares his personal experience of once being overwhelmed with a large team and offers practical tips and hacks for effective time management. Ben emphasizes the need for clear goals, prioritizing tasks, and understanding one's preferred communication and operating modalities....

In this Episode, David CM Carter joins the Stronger Sales Teams podcast to discuss the importance of character in personal and professional development. He introduces the concept of "Entelechy," which refers to the ultimate version of a person with their full potential realized. Carter explains that character is a subdomain of personality and emphasizes the significance of developing character qua...

In this episode, Ben discusses the importance of understanding where your sales team is at in their development and how to effectively coach and lead them based on their stage. He introduces Tuckman's model of team engagement, which includes the stages of Forming, Storming, Norming, and Performing. Ben provides practical tips and strategies for each stage, emphasizing the need for communication, t...

In this episode, Ben interviews Chet Lovegren, The Sales Doctor. They discuss the importance of social selling and storytelling in sales, and how Sales Leaders can develop these skills within their teams. Chet emphasizes the value of creating content that provides value to the audience and engages them in a conversation. He also shares the before and after bridge framework (BAP) for effective stor...

Summary In this episode, we flip the tables and guest Jim Salter-Duke interviews Ben about his own experience leading sales teams and his journey as an entrepreneur. Ben shares his story, starting with his corporate career and then onto his fruit and veg business including the challenges he faced along the way. He then discusses his transition into the lighting and solar industry, where he learned...

In this episode, Ben Wright discusses his go-to coaching model, the GROW Model . He explains that simplicity, practicality, and real-world applicability are key factors in choosing a coaching model. The GROW model, developed by John Whitmore, consists of four steps: Goals, Reality, Options, and Will. Ben emphasizes the importance of awareness and responsibility in the coaching process. He provides...

In this episode of the Stronger Sales Teams podcast, Ben speaks with Taft Love, a Sales Operations Leader and Founder of Iceberg RevOps. Ben and Taft discuss the evolving world of B2B sales management , the role of AI in sales, and the transition from Founder-Led Sales to hiring external sales teams. Taft shares his insights on the traits of successful sales leaders , the importance of adaptabilit...

In this episode, Ben discusses the importance of entrepreneurial thinking (E-thinking) in businesses. He explains that E-thinking is the ability to think critically and bring new ideas into a business to drive growth and improve performance. Ben highlights the challenges that Sales Leaders face in talent management, building trust with customers, key account management, social selling, and using t...

In this episode of Stronger Sales Teams, Justine Beauregard - Sales Coach and Trainer - shares her insights on pitching leadership, networking, and formulating a sales pitch for you. She emphasizes the importance of building connections and relationships in sales, both through traditional networking and social media. Justine also highlights the need for sales teams to have a balance of IQ and EQ,...

In this episode of the Stronger Sales Team podcast, Ben discusses the importance of continuous learning for Sales Leaders. He shares his own approach to learning and provides a structure for developing a personalized learning program. Ben emphasizes the need for Sales Leaders to stay ahead of trends and engage their teams effectively. He highlights four key ways to approach learning: content subsc...

Following on from Episode 26, where Ben shared the results of a large piece of market research, ' Sales Leaders' Challenges in 2023 and Beyond ', Ben dives deeper into the number 1 challenge that was identified - talent management. Ben identifies eight key traits of successful salespeople and provides examples and advice on how Sales Leaders can foster these traits within their teams. The traits i...

In this episode of the Stronger Sales Teams podcast, Ben shares the results of a market research study on the biggest challenges faced by Sales Leaders in 2023. The top five challenges identified are talent management, building trust with customers, customer attention or key account management, social selling, and using technology effectively. Ben provides actionable steps and insights to help ove...

In this episode of Stronger Sales Teams, we welcome Thibaut Souyris, founder of Sales Labs , as he shares his insights on the changing landscape of prospecting in B2B sales. He emphasizes the importance of understanding human psychology and particularly that of trying to tap into peoples internal motivations. Thibaut discusses the challenges of reaching prospects in a world saturated with cold ema...

In this episode of the Stronger Sales Team podcast, Ben Wright discusses the importance of effective meetings in the post-COVID era. He highlights three key meetings that are crucial for sales teams: weekly team updates, training sessions, and deal reviews. Ben provides tips on how to make these meetings impactful and engaging, emphasizing the need for motivation, clear goals, and follow-up action...

Mark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge their ROI gap. He is an award-winning B2B CMO and CCO and has been a pioneer in connecting marketing investments to revenue, margin, and cash flow. In this episode of the Stronger Sales Teams podcast, host Ben Wright interviews Mark Stouse, the Managing Director and Founder of Proof...

Mark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge their ROI gap. He is an award-winning B2B CMO and CCO and has been a pioneer in connecting marketing investments to revenue, margin and cash flow. In this episode of Stronger Sales Teams Podcast, Mark Stouse, CEO of Proof Analytics, discusses the challenges that CEOs and CFOs face in...

In this episode of the Stronger Sales Teams podcast, Ben Wright discusses effective growth hacks for lead generation. This is the third and final episode in the 'Fast Revenue Growth' series. Ben shares ten revenue growth hacks that can help businesses emphasize fast growth. These hacks include getting aligned with the sales process , using tech to prospect, embracing content to build a following,...

In this episode, Ben Wright discusses different pricing strategies that can be used to achieve fast revenue growth. He explains eight pricing strategies, including cost-based pricing, competition-based pricing, value-based pricing, penetration pricing, skimming pricing, premium pricing, promotional pricing, and dynamic pricing. Ben highlights the benefits and pitfalls of each strategy and provides...

In this episode of the Stronger Sales Teams podcast, Ben Wright discusses three ways to grow revenue quickly: long-term retention, increasing transaction size, and acquiring new customers. He emphasizes the importance of repeat business from existing customers and provides strategies for building long-term retention models, such as contracts, subscriptions, and key account relationships. Ben also...

This week, Collin Mitchell joins Ben Wright on the Stronger Sales Teams podcast to discuss the importance of personalization in the sales process and how technology can be leveraged to achieve this. They delve into the top-of-funnel challenges faced by sales organizations and the need for effective inbound lead management and outbound campaigns. Collin emphasizes the power of data in personalizati...

In this final episode of the 'building effective sales leaders' series which outlines the four key habits that drive the success of sales leaders, Ben provides practical advice on the next steps that sales leaders should take to implement these habits in their day-to-day team management. The four key habits that build successful sales leaders: - implementing a sales process , - focusing on the key...