Trade Sales Made Simple: For Trade, Construction & Industry Leaders

This week, Ben highlights the six reasons why training and continual learning are vital for exceptional sales leaders and teams. He emphasizes the need for practice, the importance of adapting to changing markets, the value of dynamic feedback, the ability to seize opportunities, and the positive impact of training together as a team. Ben also provides insights on how you can build and implement a...

Join Ben as he shares his personal journey from salesperson to sales leader, highlighting the challenges faced during this transition. Discover the power of the 3-Box Model , a strategic approach that helps sales leaders measure their teams while keeping them motivated. Ben encourages listeners to envision their future success and provides free resources to build super-powered sales teams . Don't...

This week, Ben welcomes Juan Sanchez back to the Stronger Sales Teams podcast. Juan is Primely's founder and head coach, a mental fitness coaching practice that believes sales performance and mental fitness are intertwined. Ben and Juan discuss how mental fitness and sales performance are mutually inclusive, and how sales leaders can use this knowledge to build highly effective and engaged teams ....

This week, Ben delves further into the Team STEP Playbook further, specifically the 'E' for Energy, and how it applies to building a strategy that will lead to peak performance. The Energy levels of teams can define a successful campaign in a more powerful way than most other initiatives they undertake. Sales Leaders have all experienced the yo-yo-ing of energy levels of their teams – from excitem...

In today's episode, Ben Wright speaks of his experience with a successful sales leader, who had been in their role for 6-7 years. This individual was a great motivator to their team and was working hard on improving their leadership skills. The issue this leader had was with reacting emotionally when confronted with another person who was also emotional. Rather than letting the person calm down an...

Ben Wright introduces the Stronger Sales Team podcast, which is designed to help sales managers build, motivate, and keep together highly effective sales teams that grow revenue and make businesses profitable. He then explains the 4 key habits of successful sales leaders: a sales process , the Team Step Playbook , a form of measurement, and sales training . He focuses on the “S” in the Team STEP P...

Today’s guest, Juan Sanchez, is the founder and head coach of Primley, a mental fitness coaching business. Juan has formal qualifications in mental fitness and a 12 year career in sales management and business development. He also volunteers for organizations such as Beyond Blue for suicide prevention and mental health awareness. The conversation focused on how to strengthen mental fitness for opt...

In this Episode, Ben discusses the importance of building a successful sales team and why only 52% of sales leaders feel confident that they know what 'good' looks like. He provides insights and actionable steps to help sales managers build, motivate and keep together highly effective teams. He explains that salespeople have a wide range of skills that are essential for success such as; building r...

Ben Wright welcomes Juan Sanchez, the founder and head coach of Primely, to the Stronger Sales Teams podcast. Juan is an experienced sales manager, having been an equity partner at a successful renewables business and a BDM for 12-15 years. Primely offers mental fitness training for sales teams seeking optimal performance. Juan and Ben discuss how to improve sales performance by learning from prof...

In this Episode, Ben covers the concepts of sales process and sales methodology and how they work together. He explains that the sales process is the game plan and structure that is built to maximize time and energy to ensure that the business can keep its promises. If a poor sales process is in place, it can lead to stress, lost hours and ultimately people turnover. If a good process is in place...

In today’s episode, Ben shares a story of buying a house and how the experience relates to the sales process . After purchasing the home, the real estate agent that had managed the sale kept in touch with him regularly over the roughly ten years that followed. When it came time to sell the house, he made the easy decision to go with the same agent due to the level of trust and relationship that ha...

In today’s episode, Ben talks us through how salespeople often struggle with closing deals, due to a fear of hearing no. To address this, he provides eight practical tips and techniques to help managing sales teams close the deal and their success rate. These techniques range from having a clear closing process, having a pre-defined closing technique, leveraging skills across the business, the rol...

In today's episode, Ben talks about the first stage of the sales process: lead generation. He uses a baseball analogy to explain the five steps of the sales process : getting to first base (lead generation), meeting and greeting, building a great first impression, and closing the deal. This episode introduces the Three Box Model , a metric used to measure success in sales. The model consists of th...

In this episode, Ben is excited to begin discussing the second step of their five-step sales process: the Meet and Greet and Needs Analysis stage. After making contact and generating a lead, it is time to take the potential customer on a journey to the close. This stage involves meeting the customer, getting to know them, and analyzing their needs. Objection handling is key throughout the process,...

In this episode, Ben dives into creating a top-shelf sales process that works for any B2B business . He explains how to create an effective and streamlined sales process that will help the team grow revenue, make profits, and stay engaged. By understanding the importance of a well-defined process and focusing on the customer journey, businesses can maximize their potential and achieve long-term su...

Welcome to the Stronger Sales Teams Podcast by Ben Wright! In this pilot episode, Ben Wright welcomes listeners to the Stronger Sales Teams podcast. He explains how to design an effective sales process, one that is easy to follow, measurable, and that everyone is willing to stick to. He stresses the importance of having everyone on board and engaged with the process, and highlights how having a su...