Western United States Agricultural Trade Association (WUSATA)

Trade Roots

Business EN ↓ 4 episodes

Most international trade content is either too narrow, too dense, or too dull. Trade Roots is different. Cross-industry. Commodity-spanning. Built on real export experience. No fluff, but definitely some fun! Each month, Tiffany and Addie follow a specific trade theme: a region, commodity, or product category. An anchor episode centers on interviews with market experts, trade insiders, and successful exporters. One bite-sized companion episode breaks down the trends, strategies, and developments behind the theme. Produced by WUSATA — the Western United States Agricultural Trade Association — T...

Author

Western United States Agricultural Trade Association (WUSATA)

Episodes

003: Packaging Particulars (Deep Dive) 23.06.2026 16:56

Wondering what packaging and labeling requirements need to be considered for exporting your product abroad? Here's what you need to know! On the next episode of the Trade Roots podcast, Addie and Tiffany explore the complexities of packaging and labeling considerations for exported product, using this month's theme - sauce - as an example. From choosing the right materials and following different...

002: Gettin' Saucy - Secrets for Success with Sauces (Interview) 09.06.2026 45:43

Episode 2 of the Trade Roots podcast is here, and it's a spicy one! 🌶️ This month's theme on the podcast is sauces, and we had the pleasure of interviewing Stacy Moritz, the owner of Secret Aardvark Trading Company, and Erick Garman, a trade development manager from the Oregon Department of Agriculture. Stacy shared the history of Secret Aardvark and talked about the export challenges and opportun...

001: From the Ground Up - Western U.S. Ag Goes Global (Interview) 26.05.2026 46:29

Trade Roots' first official episode is here! In the world of agriculture, trade is an ever-evolving landscape that reflects changes in technology, communication, and global interactions. In this episode, we explore insights from Jason Fearneyhough and Megan Weeks, two seasoned professionals in the ag trade sector, as they share their experiences and perspectives on how the industry has transformed...

Trade Roots Trailer 22.05.2026 2:44

It's official - WUSATA's very own podcast is coming soon! The Trade Roots Podcast is here to tell the stories of food & agriculture companies who get their products from the Western U.S. to global markets. We'll interview guests who share their own export success stories, get insightful tips from industry experts, and share helpful resources for those just starting out in the world of ag trade...