SME Europe
Trade Matters
Trade was once a technical subject. Today, it is political, contested, and deeply tied to Europe’s future. Trade Matters explores how the European Union trades, why it matters in a fragmented world, and why public trust is now as important as negotiation power. Moderated by Dr Eoin Drea, and featuring policymakers, Members of the European Parliament and leading experts, the podcast analyses who benefits, who bears the costs, and how trade shapes Europe’s economic security and global influence.
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Episodes
Who wins and who loses? When farmers block roads 18.06.2026 44:18
Trade can bring broad benefits - more choice, lower prices, new markets for European exporters, but the gains are widely shared and hard to notice, while the pain can hit specific sectors, regions, and communities with real force. In this episode, we look at one of the clearest symbols of that tension in Europe – the farmers protest - and unpack what is really behind it. We explore why trade debat...
Trade has a PR problem. How do we fix it? 27.03.2026 50:33
Trade policy is negotiated in a careful, technical language, but debated in public through simplified narratives used either as a weapon or as a promise of instant prosperity. In this episode, we explore why EU trade has such a communication problem, and how the gap between Brussels and everyday life has allowed misunderstandings to grow. We look at how technocratic explanations can sound detached...
Is the EU a Trade Superpower? 06.03.2026 36:36
Europe is often seen as a regulatory power, but is it also a trade power? In this opening episode, we explore how the European Union uses trade to open markets and shape partnerships. We take stock of where Europe stands today: its strengths as the world’s largest trading bloc, the success stories that delivered real results, and the agreements that became politically controversial at home. Most i...
Trade Matters 05.03.2026 1:05
Trade was once treated as a technical subject, but today it has become a political battlefield. In Europe, trade triggers real concerns. Agreements negotiated over years can collapse in a single political moment. Not necessarily because the deal is “bad”, but because public trust is fragile, the benefits are hard to see, and the debate is too often shaped by fear, not facts. Europe cannot afford t...
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