Trade Mastermind: Trade Secrets Podcast

In this episode, host Joseph Valente breaks down what it really takes for trades business owners to scale with clarity and purpose. He explains the importance of starting with the end in mind—whether the goal is to exit, grow, or simply get off the tools.   Joseph discusses the “breakpoints” every business hits on the journey to the next level and why these moments of chaos are actually signs of g...

In this no-fluff episode of Coffee with Crockett, host Matt Crockett and trade bosses Sam, Tom, and Joe rip open the playbook for scaling without burning out. They break down: Lead-gen websites on a budget – skip the £1k landing page trap, go WordPress + SEO-optimized for under £350/mo with ongoing tweaks. Pro email that doesn’t choke – ditch bandwidth-limited hosts for Google Workspace (£10/user/...

In this episode of Coffee with Crockett, host Matt Crockett brings together voices from across the trades to tackle the topics that make or break every growing business — pricing, profit, people, pay, and partnerships, plus the all-important client ownership, sales, and systems. From figuring out the right way to calculate gross profit, to managing subcontractor trust, structuring partnerships, an...

Scaling a business from six to eight figures isn’t just about better marketing or hiring more people — it’s about evolving the entrepreneur behind the business. In this episode, we break down the real barriers to growth — the owner’s mindset and the business model — and explore what it takes to overcome them. You’ll learn why your business can only grow as fast as you do, how to identify when your...

In this episode of Coffee with Crockett, Matt brings together trade business owners to share real challenges, powerful wins, and the mindset shift needed to move from working in the business to building one that works for you. Here’s what you’ll hear: Why your website isn’t just a brochure—and how to get one that actually works without breaking the bank The best email systems for trades and how to...

In this episode of Coffee with Crockett, Matt dives into the real-world struggles and success stories of trade business owners refining their processes, boosting sales conversions, and stepping off the tools. You’ll hear: How to build a cost-effective website without compromising professionalism Smart ways to use Google Workspace for business emails and admin efficiency A real-life sales win where...

In this episode of Coffee with Crockett, host Matt Crockett opens up the floor for another powerful session with trade business owners tackling real-time challenges. From calculating gross profit margins to navigating awkward partnership dynamics and improving your sales conversion process—this one’s packed with actionable advice and honest conversations. You’ll hear: How to properly calculate you...

In this episode of the Trade Secrets Podcast, Liam sits down with Terry from West Coast Plumbing & Heating — a tradesman turned business owner who’s just 10 months into his journey with the Trade Mastermind and already off the tools. Terry opens up about: Hitting a 5-year plateau and breaking through it How he left a job he hated to become a gas engineer The real reason most tradesmen stay stu...

In this episode of Coffee with Crockett, host Matt Crockett sits down with Trade Mastermind members navigating one of the biggest questions in trade business growth: when to pivot, scale, or double down. We hear directly from Jamie, an electrical contractor turned solar installer, who's debating whether to shut down the electrical side of the business to go all-in on renewables. From profit margin...

In this debut episode of Coffee with Crocket, Trade Mastermind’s own Business Development Manager, Matt Crocket, pulls back the curtain on one of the biggest money leaks in the trades industry—bad leads. Join Matt as he chats with successful Trade Mastermind clients about how they’ve cracked the code on organic and website-driven lead generation. You’ll hear real-life strategies from trades busine...

Back by demand—Episode 2 of Coffee with Crocket continues our laser focus on the lifeblood of every trades business: leads. In this follow-up edition, host Matt Crocket sits down with more Trade Mastermind clients who are in the trenches and winning. These are real stories from business owners who’ve stopped relying on luck and started building lead systems that deliver results—day in, day out. 📈...

In this powerhouse episode of Coffee with Crocket, we hand the mic to Trade Mastermind CEO and BBC Apprentice Winner, Joseph Valente, as he delivers his 7-Figure Sales Training to over 500 trades business owners in a packed, high-energy session. This is your exclusive backstage pass to a no-fluff, straight-talking masterclass on how to close more jobs, build an unstoppable sales machine, and final...

In this episode, Joseph Valente breaks down the complete sales journey—from solo selling to building teams and scaling revenue. He shares why confidence is the core of success, how to build a repeatable sales system, and the path from salesperson to leader to strategist. Joseph dives into objection handling, team building, and simplifying offers for growth—offering practical insights for anyone se...

In this episode of the, Liam sits down with Bryn from XL Heat Solutions to uncover the raw truth about what it’s really like to go from struggling one-man band to running a fast-growing, systemised trade business.   🔧 Bryn opens up about the challenges of being stuck at £83K a year for nearly a decade — and how, after joining Trade Mastermind, he scaled to £600K turnover in just 18 months. 💬 Exp...

In this episode of the Trade Mastermind Podcast, Joseph Valente sits down with Chris Sadler — fresh off winning the Which? Renewables UK Installer of the Year award — an incredible achievement, especially considering he didn't even apply for the honour! Chris shares his inspiring story of how he scaled his renewables business from £300K to over £3 million a year with the help of Trade Mastermind’s...

In this episode, Joseph Valente breaks down EXACTLY what’s holding most trade business owners back—and how to fix it. 💼 If you’re tired of being stuck working IN your business instead of ON it, this one’s for you. Here’s what we’re covering: 📈 Big Goals for 2025 – Stop thinking small. It’s time to level up and dominate your market. 🏷️ Brand Like a Boss – Stand out, attract premium clients, and c...

https://bit.ly/TSPLGLP - Press the link to Book on to one of our FREE Discovery Days and learn how to scale your business In this video, Joseph Valente shares 7 life-changing books that helped me grow my trades business from 6 to 7 to 8 figures! 📚💼 These books transformed my mindset, boosted my motivation, and taught me to believe in myself. Learn how to overcome imposter syndrome, take massive...

Simy from Be Eco Brilliant shares how Trade Mastermind has boosted her family business, which focuses on eco-funding and solar energy solutions, particularly insulation for low-income households. Through structured training, Simy has gained valuable, actionable insights that have not only enhanced her business strategies but also improved her outlook and commitment. She emphasizes the importance o...

Brett from Apex Energy shares how their new solar business is benefiting from their recent involvement in the Academy. After two months in, Apex Energy, specialising in solar PV, battery storage, and heat pumps, is already seeing progress in internal systems and process management. Although new to the solar market, they’re focusing on quickly implementing Academy insights to boost momentum.   Bret...

Dave from SMD Heating and Renewables shares his success story with Trade Mastermind Academy, highlighting how it drove major growth and a smooth expansion into renewables. Since joining in May, Dave’s job volume skyrocketed from 16 annually to a steady 4-5 jobs per week.   The academy’s expert support, structured resources, and custom branding—from professional brochures to branded van designs—hav...

Join us as Joseph Valente, founder of Trade Mastermind, shares his journey from tradesman to businessman with Jonathan Moorhouse from HIES; HIES is a leading consumer protection organisation covering the installation of home energy products. What You’ll Learn: 🎤 Joseph’s Story – From the tools to the boardroom, discover Joseph’s transition and why business skills are crucial for tradespeople. 🚀...

🚀 Client Testimonial: Terry from West Coast Plumbing & Heating | Trade Mastermind Success Story In just 2 months with Trade Mastermind Academy, Terry from West Coast Plumbing & Heating has seen incredible growth! Hear how Terry went from a steady pace to installing 21 boilers and more than doubling his sales since joining the academy. This is more than just a numbers story—it's proof of w...

Founded by CEO Joseph Valente, Winner of the BBC Apprentice The Number One Sales & Marketing Training Provider For Construction Businesses Trade Mastermind & Coaching Academy was established in 2019 to help sole traders and small business owners grow. Especially focused on the trades businesses, Trade Mastermind and all its programs give business owners the strategies, tools, and trade sec...

In this video, we discuss the powerful impact of seeking mentorship and support when building a scalable trades business. No matter how experienced you are, having guidance from those who have already succeeded can help you avoid common pitfalls and fast-track your growth. We’ll explore how to find the right mentors, join supportive networks, and leverage the expertise of industry professionals to...

In this video, we focus on the essential steps for planning the expansion of your trades business. Scaling successfully requires a well-thought-out plan that anticipates growth opportunities and challenges. We’ll walk you through how to assess your current business model, identify new markets, and set realistic expansion goals. You'll also learn how to prepare your finances, workforce, and operati...