Mongezi Mtati

Township Marketing Podcast (TMP)

Business EN ↓ 3 episodes

Welcome to the Township Marketing Podcast by Rogerwilco! Each episode uncovers street culture, beloved local foods, unique brand connections and so much more in townships today. From the rise of the premium kasi shopper to the role of spaza shops, we explore what’s shaping this dynamic market. Featuring insights from experts, entrepreneurs and thought leaders, our podcast offers a perspective into township economies. Whether you're a brand marketer, business owner, or curious explorer, join us on this journey!

Author

Mongezi Mtati

Episodes

How SPAR and KasiD Have Transformed Township Grocery Delivery Through Trust and Collaboration 25.11.2025 49:54

Delivering groceries in townships comes with unique challenges, but SPAR and KasiD show how collaboration, local insight and shared values can turn obstacles into opportunities. Blake Raubenheimer, Omnichannel Executive at SPAR Group, and Freddy Mahhumane, CEO of KasiD unpack how their partnership has created a working model for township grocery delivery. Key Discussion Points: - What makes towns...

Inside the Township Economy: Trust, Price, and the Power of the Spaza Shop 30.06.2025 54:54

In the first episode of the Township Marketing Podcast , we sit down with Brian Makwaiba (Vuleka) and Garth Fraser (Tiger Brands) to explore how brands engage township markets beyond the buzzwords. Far from being static or location-bound, the township economy is a living, evolving space driven by its people, culture, and entrepreneurial energy. Key takeaways : Township markets are not defined by...

About The Township Marketing Podcast 02.01.2025 0:59

Dive into the heart of the township economy with Rogerwilco’s Township Marketing Podcast! Join us as we explore authentic customer experiences, emerging trends and innovative brand strategies in vibrant township communities. From the rise of the premium kasi shopper to the role of spaza shops, we explore what’s shaping this dynamic market. Featuring insights from experts, entrepreneurs, and influe...