Tourism Marketing Mastery

Welcome to episode 24 of Tourism Marketing Mastery. After testing numerous guest demographics, and talking to dozens of resorts, which guest group is the most profitable for you to cater to?

Welcome to episode 23 of Tourism Marketing Mastery. After doing dozens of calls this week with Managers around the world, there was one common pattern that emerged for the resorts that were growing and profitable. In this episode I share what that trait is, and how to learn it for yourself.

Welcome to episode 22 of Tourism Marketing Mastery. I’ve given some thought as to what will be the #1 thing that will make an impact on my business and my life this decade and it’s something that I think you’ll resonate with as a Tourism Operator.

Welcome to episode 21 of Tourism Marketing Mastery. I’m a bit of a nerd. Because I’m a nerd, I like to visit museums. While I was visiting a museum of anthropology, I learned about an ancient native tradition and I’ve applied it to my marketing to increase repeat business.

Welcome to episode 20 of Tourism Marketing Mastery. There is one marketing strategy that is universally accepted by direct response marketers as the best return on investment, highest converting, and adds value to your business as you do it. Even better, it’s something that you can do when you have virtually no marketing budget.

Welcome to episode 19 of Tourism Marketing Mastery. Most destination managers I've talked to understand that marketing to bring in high quality guests is important. However, they have never thought about advertising their job descriptions in the same way. In this episode I'll be sharing how I got to a point where we were posting ads that had 1000 applicants a week, and the process which we found w...

Welcome to episode 18 of Tourism Marketing Mastery. In the last episode I talked about how to stand out to your prospective guests.  In this episode I show you how to take that relationship to the next level by giving them fun hints at what the experience will be like if they stay with you.  Just to warn you, we discuss relationships and dragons in this episode.

Welcome to episode 17 of Tourism Marketing Mastery. If you're looking for a sexy convo, you've come to the right place.  But instead of teaching you how to woo a hottie, I'm going to be laying out the way you can talk to your prospective guest in a way that gets them interested in you above the competition. Prepare to be be swept off your feet.

Welcome to episode 16 of Tourism Marketing Mastery. In this episode of TMM I talk about how we found our perfect guest, and what benefits came out as a result.

Welcome to episode 15 of Tourism Marketing Mastery. Does social media put money in the bank account? Is it worth comping rooms to influencers? Should you be putting time into social media? My answers my surprise you in this episode of Tourism Marketing Mastery.

Welcome to episode 14 of Tourism Marketing Mastery. Short podcast on what I learned in the restaurant market and how to apply it to destinations to get your guests to market for you.

Welcome to episode 13 of Tourism Marketing Mastery. Ok, first off, despite my charming charisma, I’m the furthest from a relationship coach. BUT, I have found a couple of strategies that make running a business and a relationship easier, so I thought I’d share those with you.

Welcome to episode 12 of Tourism Marketing Mastery. I love this weeks topic because it's one concept that doesn't cost you anything to implement but can have massive impact on your bottom line. Over the last few years we've been able to dramatically increase prices and we haven't changed anything about the physical product or added services.  Yet we are close to double the price of our next c...

Welcome to episode 11 of Tourism Marketing Mastery. I really need to work on my intros. But aside from that, in this episode of Tourism Marketing Mastery I'm talking about what you need to do in your marketing so that the competition gives up trying to compete with you. The secret: it involves fruit.

Welcome to episode 10 of Tourism Marketing Mastery. There are so many people out there that stress over their marketing and what it should look like or be before it goes out. In this episode I'm running through why you don't need to stress, because your opinion doesn't matter. *Note - The audio quality on this episode isn't great, but for the sake of content, I've decided to publish it anyway.

Welcome to episode 9 of Tourism Marketing Mastery. In this episode I'm going to to tell you how I tried to start a side business and failed, and then learned the 3 pieces you need to start a movement, applied them to this concept, which now has the largest social media following of all my accounts, and is growing the fastest.

Welcome to episode 8 of Tourism Marketing Mastery. In this episode we talk about the stresses of leading a team, and why doing it in isolation leads to your slow and terrible death. 

Welcome to episode 7 of Tourism Marketing Mastery. A question I get all the time in the tourism industry is, "Where should we focus our resources?" Which doesn't surprise me because there are 100's of things you CAN be doing, but which ones get you the most return? Also, how is it possible to have a masterplan when it seems like marketing changes daily. In this episode I'll give you a system that...

Welcome to episode 6 of Tourism Marketing Mastery. This is part 5 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases. In this fifth episode I'll talk about my inability to see how marketing could work for a remote resort when I looked at it through my 'traditional education' lens, and my big a-ha moment.

Welcome to episode 5 of Tourism Marketing Mastery. This is part 4 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases. In this fourth episode I share a couple of secrets around what I did when I couldn't afford marketing.

Welcome to episode 4 of Tourism Marketing Mastery. This is part 3 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases. In this episode, I explore what happens when you market after you've already booked yourself full. The results might surprise you.

Welcome to episode 3 of Tourism Marketing Mastery. This is part 2 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases. In this second episode I open up about my desire to just have someone else out there do the marketing for me.

Welcome to episode 2 of Tourism Marketing Mastery. In this episode mini series I will share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases. Specifically, in this first episode I will discuss the challenges of not having enough time to focus on my marketing, and what happened as a result of that.

To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline Welcome to episode 1 of Tourism Marketing Mastery. In this episode I introduce this show, describe who I’m creating it for and give my own backstory of marketing failures. I also share the epiphany that pulled me out of the marketing pit and how I used it to double our bookings.