Tourism Marketing Mastery

The +1 method has given us almost a 2 year waiting list, expanded our profits, brought our staff closer together, and landed me the most beautiful woman on the planet. Once you learn it, you can’t do life without it. Email us your questions or wins at info@tourismmanagementacademy.com To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipelin...

Looking for a quick way to establish yourself as kingpin in your tourism region? Maybe even in your country. The secret is the easiest thing in the world and nobody does it. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

I realized that digital marketing was a game that I was never going to win indefinitely. And it can be exhausting trying to keep up. I have a new strategy that we’ve rerouted our marketing budget into that is way more fun, rewarding, and effective (so far). To ask questions or let me know how these strategies are working for you write us at info@tourismmanagementacademy.com To get the full tourism...

There are very few ‘Marketing Experts’ that I respect in the agency space, but my guest this week is an exception to the rule. Chris Torres runs tourism marketing.agency, Touriosity.travel, and is the host of The Digital Tourism Show To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

I have just gone through the first phase of a challenging life transition. Here’s what I’m learning and tools that have gotten me through previous tough times.

A lot of tourism operators struggle with finding a steady stream of their dream guests. The Stacked Decc method gives you the ability to make this challenge disappear. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

Have you ever wondered why some people just seem so much more magnetic with their storytelling than others? That’s because whether they know it or not, they’re using a 100,000 year old framework we humans are drawn to. In this episode I share this exact storyline framework and how it has been used in everything from ancient myths to academy award winning films. I also share how we’ve used it to ma...

I’m sharing a piece of info I paid 16K for. But it works like gold and it’s easy to do. Welcome to the ‘HiJack’ challenge.

Every business needs to deal with growth. I want you to learn from major mistakes I’ve made made that cost me profits in the long term.

Casey Halloran runs a boutique resort and international travel agency in Latin America. He started his career as a direct response copywriter and now uses those skills everyday to market his own tourism products. Join us as we dig deep into the secrets that marketing tests reveal about which ads really work in tourism. Links mentioned in the podcast:  Casey's Linkedin - https://www.linkedin.co...

Welcome to episode 39 of Tourism Marketing Mastery. In this interview with Doug Lansky we explore everything from how Iceland was able to reverse engineer their most successful experiences to what the future of tourism tech holds. In this episode Doug also shares to key to drawing more travellers no matter who you are. To reach Doug you can find him on his channels: Linkedin: https://www.linkedin....

Welcome to episode 38 of Tourism Marketing Mastery. If you’re like me and you’ve got squirrel syndrome, here’s a useful analogy I’ve used as a tool to remind me to re-focus on the most important thing.

Welcome to episode 37 of Tourism Marketing Mastery. I was thinking about things I’ve done over the last 5 years that have had the littlest investment of time for the greatest results and I realized that taking 2 hours to set up my bank accounts two years ago has brought in more profit than almost anything else I’ve done. Let me share that secret with you now.

Welcome to episode 36 of Tourism Marketing Mastery. I was having a convo with one of my clients and they were struggling to gain control over their lead flow. They wanted to directly advertise to their ideal guests but didn’t know where to find them. In this podcast I give you the answer. This podcast is actually a recording I put together for our paying clients, but it’s a powerful set of strateg...

Welcome to episode 35 of Tourism Marketing Mastery. I have a side of me I’m terrified that people will know. And for that reason, I think it’s time to share it with you.

Welcome to episode 34 of Tourism Marketing Mastery. In this episode I’m not talking about the pandemic and I’m not talking about life as normal. I’m exploring what the future of tourism will look like, what the tourist will come to expect that they don’t now, and exactly what we are doing about it.

Welcome to episode 33 of Tourism Marketing Mastery. This episode is a special treat, where I interview Justin King on the strategies he used to take his resort to a top spot in the luxury market, which is no easy feat.

Welcome to episode 32 of Tourism Marketing Mastery. Here is the link for the webinar I mentioned in this episode: https://www.tourismmanagementacademy.com/webinar-registrationf934511r

Welcome to episode 31 of Tourism Marketing Mastery. Sometimes running the show can be a grind. I learned this trick from a smarter man than me and it’s helped how I approach marketing and my business. I hope it also helps you.

Welcome to episode 30 of Tourism Marketing Mastery. I’m giving you a twist in this episode. I share with you a few reasons why our guests hate coming to our resort and why I’m excited about it. I’m also opening up the podcast for questions from our subscribers. You can submit them to support@tourismmarketingmastery.com

Welcome to episode 29 of Tourism Marketing Mastery. In the second part of this episode I share, step-by-step how I executed the booking launch, the mistakes I made, the incredible results we got, and how you can do the same. I also announce that I now have an email that you can send your questions into and I’ll answer them on the show. Support@tourismmarketingmastery.com

Welcome to episode 28 of Tourism Marketing Mastery. I’ve got a really special one for you this week. I’ve been studying marketing campaigns outside of tourism for years and running experiments at our little resort. I’m now trying one of the most bold moves to date by refusing bookings. This episode explains why.

Welcome to episode 27 of Tourism Marketing Mastery. As promised, you will hear about my failures as I make them. In this episode I share my attempt at an email campaign that flopped. Learn from my mistakes so yours doesn’t.

Welcome to episode 26 of Tourism Marketing Mastery. I had a conversation with a resort owner that said they don’t get many repeat bookings because people come for the region and not the resort. I call BS.

Welcome to episode 25 of Tourism Marketing Mastery. I was recently asked how we market our off season. This is my response.