TOUGH LOVE FOR BUSINESS

Scott McCain, in his book "Iconic", was a speaker at our global conference. He discussed the 4 factors beyond branding and how people make decisions. Listen as Mike and Jackie discuss the 4 factors of decision making when it comes to deciding on a product or service.   Are you ready to help your prospects make better decisions regarding your product or service? Click here & take advantage of a com...

From the last episode, a listener asked "what do you mean by managing your data, pay attention to your email list and get off social media?" If you're only using social media, at any time any of the owners of Facebook, TicTok, etc. can decide to shut down the platform. This means shutting down your business pages, etc. and thus perhaps shut down your business. What should you do? Listen to find ou...

Listen as Mike and Jackie talk about putting your prospect into a story.  Marketing is letting people decide whether the problem they have can be solved by you. Need some help with the 6 S's of experiential marketing? Click here & take advantage of a complimentary business strategy session to discover the opportunities in your business today! http://makemoreworkless.actioncoach.com/mmwl-diag-and-q...

Mike and Jackie discuss the 6 C's of Leading as presented to ActionCOACH by ActionCOACH Linda Krei from Iowa. The 6 C's of leading starts with better leadership. Your leadership should help your team reach higher and do better things.    Want to put the 6 C's of leading into practice but don't know how? Take advantage of a complimentary business strategy session to find out how your energy is affe...

Want to know how to persuade or influence customers and sell more? Listen as Mike and Jackie discuss the 6 principles of influence based on the book "Influence" by Robert Cialdini as it relates to selling and marketing.    Feel like you need some work on principles of influence? Take advantage of a complimentary business strategy session to discover the opportunities in your business! http://makem...

Memberships and subscriptions are the wave of the future. Millennials love subscriptions. Is your business poised for the wave of the future?     Want to figure out how to have memberships and subscriptions in your business?  Click here & take advantage of a complimentary business strategy session to discover the opportunities in your business today! http://makemoreworkless.actioncoach.com/mmwl-di...

What if you could connect with your audience a lot better? How people see the world differently is really important to connect with the broadest group in your target market.  Listen as we talk about how NLP can help.     Need some help using same but different in your marketing?  Click here & take advantage of a complimentary business strategy session to discover the opportunities in your business...

Do you feel like the world controls you? Do you believe it can't happen now because a recession is coming? That is just an excuse. Instead of "I can't", how do you focus on "how can I"?     Are you making excuses or want to work with what is in front of you?  Click here & take advantage of a complimentary business strategy session to discover the opportunities in your business today! http://makemo...

We've been talking about goal setting during the last few episodes. There are lots of business owners out there who have no desire to learn goal setting. On today's episode Jackie and Mike discuss the Ladder of Adult Learning. The ladder of learning is all about the steps we go through, as adults, to learn new things. Understanding this will help you as you navigate the learning necessary to have...

Have you ever felt like time has gone by and you've accomplished nothing? But is that really true? Are you sure you haven't accomplished anything? Another aspect of great goal setting is understanding where you've come from and where you are right now. Listen as Mike and Jackie discuss knowing what you've already accomplished is highly important to accomplishing your current goals.   Struggling wi...

Are you saying to yourself, "I'm terrible at goal setting"? Goal setting is fairly easy once you know the right way to do it. Learn how to set goals and stay committed to accomplishing them and get the life you want.    Do you feel that you are not very good at goal setting and want help with that? Take advantage of a complimentary business strategy session to find out how your energy is affecting...

If you want to reach your goal, clarity of the future goal is extremely important. Listen as we discuss how clear details, combined with the right actions for the results you want, are the best way to reach your goals a.k.a. the life you want to live.     Are you struggling to get crystal clear on your goals and what actions you need to take to get what you want? Take advantage of a complimentary...

Have you hit a perceived ceiling? Maybe the identity of your business needs to grow its identity to the next level. If you've been thinking of yourself as a business owner of a specific size business or that your business can only be a specific size, it's time to break through! Listen as Mike and Jackie discuss the idea of breaking through the ceiling and how to do it.    Are you stuck? Click here...

Mike and Jackie discuss how to systematize the routine and humanize the exception. What is it and why is it so great? Systematizing the routine creates better efficiency and customer experience. Humanizing the exception allows employees to treat people as human beings.   Do your business systems allow for treating people as human beings? If you're not sure, let's take a look and find opportunities...

The Infinite Game is a book written by Simon Sinek. Business is an infinite game because it continues past the players. If your business is infinite, it will go on well after you're either gone or out of the business. Listen as Mike and Jackie discuss business as an infinite game.   Do you want to play the infinite game in your business? Do you want to improve? Take advantage of a complimentary bu...

When you hire someone, do they know the results that you are expecting them to achieve? Are you hiring for skills or results? Listen as Mike and Jackie discuss why it is better to hire for results so you know what you are getting from your employees.   Do you want to know more about hiring for results? Take advantage of a complimentary business strategy session to discover the opportunities in you...

Which mistakes are minor and which ones are fatal mistakes? How do you decide which ones get your full attention and time first? Mike and Jackie elaborate on how to decipher the importance of mistakes and how to delegate your time.   Are you focused on the right things?  Click here & take advantage of a complimentary business strategy session to discover the opportunities in your business today! h...

Is it better to focus, as a team, on competing with the outside world? Sometimes competition might feel like it's coming from within the company... How does internal competition help or hinder your company? Mike and Jackie explain who, what and when to focus on competitors.   Want a team focused on solving customers problems? Need help getting there? Click here & take advantage of a complimentary...

Mike and Jackie discuss Mike's lessons learned from being a business owner for the last 10 years. You may be going through some of these yourself. Whether it's learnings you know or hearing for the first time, listen to learn how to navigate these situations.   Do some of these lessons resonate with you? Do you want to improve? Take advantage of a complimentary business strategy session to find ou...

Are you an A-Level business? Not yet, but want to know the requirements to be an A-level business? Listen as Mike and Jackie discuss elements of an A-Level business.     Do you want to be an A-Level business and don't know where to start? Take advantage of a complimentary business strategy session to discover the opportunities in your business! http://makemoreworkless.actioncoach.com/mmwl-diag-and...

Mike and Jackie talk about the characteristics of companies who have no problem hiring and retaining employees. Listen as they discuss those characteristics that you might want to implement for your own business as well.   Having trouble hiring and retaining employees? Click here & take advantage of a complimentary business strategy session to discover the opportunities in your business today! htt...

Listen as Mike and Jackie elaborate on creating friction outside of the company and inter-company friction. Focusing friction and competition outwardly vs within the company can cause different results.   Is there lots of inter-company friction in your business?  Do you want to redirect the focus? Click here & take advantage of a complimentary business strategy session to discover the opportunitie...

Listen as Mike and Jackie discuss the time you, as a business owner, would spend in the distraction zone. Learn the best place to spend your time if you want to grow your business and have a better life.    Check out the Time Target to understand where things stand in terms of urgency and importance: https://makemoreworkless.actioncoach.com/time-target/   Want to learn more about how to make bette...

Mike and Jackie discuss target, offer, copy and marketing for employees. This will attract employees that want and would fit in with the company culture.   Need some help creating and implementing these ideas? Click here & take advantage of a complimentary business strategy session to discover the opportunities in your business today! http://makemoreworkless.actioncoach.com/mmwl-diag-and-questions...

Listen as Mike and Jackie discuss the third step of the 3-step process to get the results you want by following through with this process implementation.   Want to learn more about how to implement the 3-step process to get the results you want? Take advantage of a complimentary business strategy session to find out how your energy is affecting your team's results today! http://makemoreworkless.ac...