Deborah Agrafojo
Touchstone Talks
Business advisory podcast that discusses the latest trends and projectors with leading influencers in that space.
Author
Deborah Agrafojo
Category
Podcast website
Latest episode
Jul 2, 2026
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Episodes
Ep 24: How to Grow a Company Without Sacrificing Yourself in the Process 02.07.2026 26:05
Running a business is demanding enough, and the pressure can feel unsustainable when you are working constantly but not getting ahead. In Episode 24 of Touchstone Talks, productivity coach and industrial-organizational psychologist Juli Shulem offers a practical reset for business owners who find themselves in that position. The problem, she explains, often isn't effort. It's focus. Busy leaders c...
Ep 23: David Place - Make Your Financial Statements Work for You 18.06.2026 31:13
Most business owners are too busy running their company to pay close attention to their financials — until something goes wrong. In this episode, Deborah sits down with David Place, Area President and Fractional CFO at FocusCFO. David explains how to use your financial statements as an early warning system and a strategic management tool, not just a tax-season obligation. He covers the three core...
Ep 22: Lamar Stanley - A Different Perspective on Private Equity 04.06.2026 29:08
A Different Perspective on Private Equity Private equity is often misunderstood. Many business owners view private equity through the lens of headlines and misconceptions. In this episode, Lamar Stanley, Managing Director at Highland Rim Capital, discusses how private equity can be a tool for business succession, leadership continuity, and growth, helping owners transition out of their companies w...
Ep 21: From Local to Global - How Businesses Break Into International Markets 26.05.2026 31:08
In this episode, Jenny Lezon Norris, Market Growth Director, North America of Navigator Global breaks down what it really looks like for companies to take their products beyond the U.S. and tap into international markets. The conversation highlights how global growth often starts smaller than many business owners realize, often sparked by a single inquiry. Jenny shares practical advice on navigati...
Ep 20: John Weidner Hiring, Leading, and Retaining Talent When AI Enters the Equation 07.05.2026 32:51
Hiring, Leading, and Retaining Talent When AI Enters the Equation This episode features John Weidner, Founder and Managing Partner of Cornell Global, LLC, a human capital strategy consulting firm. Drawing on decades of experience, he explains that the core challenges for leaders remain consistent: attracting the right people, developing them effectively, and creating an environment where they can...
Ep 19: Navigating Conflict in Family Businesses 23.04.2026 29:28
In this episode, Mediator, Negotiation Consultant, and Conflict Coach Scott Loring, Principal at Cooperative Coaching & Mediation, shares his expertise on navigating the complex and often deeply personal conflicts that arise in family businesses. Drawing on decades of experience resolving disputes, he explains how blurred boundaries, unclear expectations, and the overlap of family identity wit...
Ep 18: The Buyer's Perspective on Acquiring a Family Business 26.03.2026 28:40
In this episode, Deborah sits down with John SantaCroce, who last year acquired Minore’s Meats, a third-generation family business. John shares a firsthand perspective on how acquiring a family-owned business can create control over your future while unlocking opportunities to improve operations, modernize systems, and drive growth. He highlights what it really takes, from defining clear acquisiti...
Ep 17: Environmental Regulations Are Changing - What Business Owners Should Understand 12.03.2026 32:36
Environmental Regulations Are Changing: What Business Owners Should Understand In this episode, environmental attorney Deborah Brancato , Partner at Carmody Law, discusses major changes in Connecticut’s environmental regulatory framework and what they mean for business owners. With the Transfer Act sunsetting, she explains how the new approach is designed to encourage environmental cleanup while c...
Ep 16: Finding the Gaps - How to Strengthen Your Employee Benefits Strategy 26.02.2026 29:35
In this episode, Jeff Weiner, President and CEO of HKM Associates discusses his unique approach to insurance brokerage. Now entering his 45th-year serving businesses ranging from as few as 2 up to 100s of employees. Licensed in 42 states, Jeff is known for his “white glove” service model. Some key take aways: Don’t assume your current benefits plan is “fine.” There are often hidden gaps, inefficie...
Ep 15: Financial Readiness - What it Really Means for M&A Success 12.02.2026 26:35
In this episode, Janice O’Reilly, CPA, CGMA, Partner at AAFCPAs, discusses what financial readiness really means for business owners when the time comes to sell their business. With the day-to-day demands of running a company, many owners focus on their financials primarily for tax purposes, often without realizing how those same numbers will be viewed by a potential buyer. Janice explains the key...
Ep 14: Marketing for Business Owners - Fill the Funnel, Nurture Leads, Close Faster 29.01.2026 30:20
In this episode, Deborah sits down with Susan Catalano, Managing Partner of JQLaCorte, LLC, a full-service digital marketing agency supporting financial, professional services, and manufacturing businesses. Susan breaks down why marketing is one of the most important growth levers for business owners, helping fill the top of the funnel, nurture leads over time, and ultimately make it easier for sa...
Touchstone Talks: Ep. 13 - From Idea to Exit: Building a Business That Lasts 15.01.2026 25:04
In this episode, David Wallace, author of Build Your Own Business (BYOB) and Program Manager for Exit AdvantageSM discusses how his book guides entrepreneurs from idea and passion to execution and building businesses that can grow beyond the founder. He shares the importance of early self-reflection to assess whether entrepreneurship is truly the right fit, market understanding, and planning, as w...
Touchstone Talks: Ep. 12 - Demystifying ESOPs: What Business Owners Need to Know Before Selling 01.01.2026 33:21
Demystifying ESOPs: What Business Owners Need to Know Before Selling In this episode, Deborah is joined by Rich Glassman of ESOP Plus LLP. Rich shares his extensive knowledge of Employee Stock Ownership Plans (ESOPs), what he considers to be the best-kept secret in the tax code. Learn why ESOPs are a good option to explore when selling your business. Rich breaks down what an ESOP is, how it works...
Touchstone Talks: Ep. 11 - M&A - Taking Control of Your ‘Online Assets’ Pre and Post Sale 18.12.2025 27:44
In this episode, Rick Vidallon, Creative Director @ VISIONEFX, discusses how businesses can better manage and protect their digital or online assets . He emphasizes the importance of maintaining control over domains, logins, hosting accounts, and passwords, especially when selling or acquiring a company. It highlights best practices such as keeping an updated inventory of online assets, ensuring o...
Touchstone Talks: Ep. 10 - Navigating Employment Law: Protecting Your Business 04.12.2025 37:22
In this episode, employment attorney Bob Brody of Brody and Associates explains key employment-law issues business owners often overlook—from the National Labor Relations Act and protected employee activity to compliance challenges, I-9 requirements, and the importance of proactive audits. With a practice focus on labor, employment and benefits, he discusses how early employment-law preparation ca...
Touchstone Talks: Ep. 9 - Inside the SBA Loan Process: Insights for Entrepreneurs and First-Time Buyers 20.11.2025 29:04
In this episode, Michelle Orr of Live Oak Bank shares her decades of experience working in SBA lending and partnering with entrepreneurs looking to acquire businesses. She explains what makes Live Oak’s process unique and her quarterback-style approach from prequalification through closing. Michelle outlines key SBA rules, deal structures, limits, and expectations for both first-time buyers and se...
Touchstone Talks: Ep. 8 - Protecting What You’ve Built: Estate Planning Insights for Business Owners 06.11.2025 28:40
In this episode, trust and estate attorney Michael Clear, Partner of Wiggin and Dana discusses how thoughtful estate planning can help business owners preserve and protect the wealth created through a lifetime of work. He explains the strategic use of trusts—revocable and irrevocable—to minimize estate taxes, provide asset protection, and ensure family continuity. Clear emphasizes the importance o...
Touchstone Talks: Ep 7 - M&A Attorneys - Better for your team 23.10.2025 33:06
In this episode, we sit down with Brad Malicki, an experienced M&A attorney with Halloran Sage to discuss the crucial role legal counsel plays in getting a deal to the finish line. Whether you’re buying or selling, the goal is always the same—negotiate to “yes” and close the deal in a way that works for both sides. Our guest explains why having the right attorney—one who understands M&A tr...
Touchstone Talks: Ep 6 - Show Me the Earnings! Why QoE Matters 09.10.2025 29:27
In this episode, Deborah sits down with Jason Correia , a Principal at CLA and an expert in Quality of Earnings (QoE) analysis for M&A transactions. Jason breaks down why QoE reports are essential for verifying the accuracy of financials, understanding true cash flow, and normalizing earnings to reflect what a business will really look like under new ownership. Discussed are key topics like no...
Joseph Jaffe: From Structure to Success: How EOS Helps Businesses Grow 25.09.2025 27:54
In this episode, Deborah sits down with Joseph Jaffe —Professional EOS Implementer, Executive Leadership Coach, 6-time author, keynote speaker, and host of Joseph Jaffe is Not Famous and The Entrepreneur’s Journey . Joseph shares how entrepreneurs can break free from the myth that building a business must be painful. Through the Entrepreneurial Operating System (EOS) , he helps leadership teams ga...
Touchstone Talks: Ep 4 - Beyond the Numbers: Jeffrey Rich on the Human Side of M&A 29.08.2025 26:57
In this episode, we sit down with Jeffrey Rich, one of the three partners at Touchstone, to delve into his journey from a proprietary trader on Wall Street to becoming a key figure in mergers and acquisitions. Jeffrey shares his experiences in the high-stakes world of finance and his transition into the M&A industry, highlighting the emotional and intellectual challenges he faced along the way...
Touchstone Talks: Ep 3 - What's Your Number? 29.08.2025 28:31
In this episode, Carlos Salmon shares an inspiring journey from teaching tennis in the Hamptons to breaking into the world of finance. Through chance encounters, determination, and seizing opportunities, he reflects on lessons learned, career growth, and the unexpected turns that shaped his path. A story about ambition, resilience, and following doors that open when you least expect it. touchstone...
Touchstone Talks: Ep 2 - Financial Preparations Impact Business Value 29.08.2025 28:02
In this episode, the conversation dives into the world of mergers and acquisitions through the lens of patience, process, and precision. The guest shares lessons on why shortcuts backfire, how attention to detail can make or break success, and what it really takes to achieve the best outcome in business transitions. It’s a candid discussion about discipline, resilience, and the mindset required to...
Touchstone Talks: EP 1 - The Ups and Downs Owners Face 29.08.2025 27:29
In this episode of Touchstone Talks , we sit down with Cosmo to explore his journey transitioning out of his business, 4All Promos. With Touchstone’s guidance, Cosmo found the right partnership to grow his company while giving him the freedom to move into what he calls “pretirement.” The conversation dives into lessons learned as a business owner, the challenges of letting go, and the exciting opp...
Touchstone Talks: Bringing Business Owners Real Life Advice 25.08.2025 0:54
Touchstone Talks delivers real-world insights from trusted advisors and professionals to help business owners prepare for the future. Each conversation is designed to guide owners through the key components of a successful exit strategy—always with the goal of maximizing the value of their life’s work. By educating and empowering business owners, we create the foundation for successful transitions...
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