Reed Smith and Chris Boyer

Touch Point Podcast

Uncategorized EN ↓ 12 episodes

Author

Reed Smith and Chris Boyer

Episodes

TP495 – Marketing Through the Messy Middle 08.07.2026

Healthcare M&A is active again. Chris Boyer and Reed Smith, with guest Christine Albert, on where a merger's value gets built and how AI fits integration.

TP494 – ICYMI: When AI Becomes the First Stop for Care 01.07.2026

ICYMI: Chris Boyer and Reed Smith on why AI became the first stop for care, and what it means now that patients and clinicians lean on one vendor.

Season 3, Episode 10: Sloptimized 30.06.2026

Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.

Live from HCIC25: Stephanie Wierwille on Einstein Thinking and AI Innovation Video 25.06.2026

Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.

Live from HMPS26 – Brian Gresh: Is AI Really Different This Time? Video 25.06.2026

How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.

TP493: Ghost Networks and the Reflex to Automate 24.06.2026

Provider directories are wrong about half the time. Chris Boyer and Reed Smith on ghost networks, and why a plain workflow beat AI at fixing them.

TP492: The Inconvenience Threshold 17.06.2026

Patient friction is data. Chris Boyer and Reed Smith read inconvenience as a signal of what patients value and what healthcare leaders actually commit to.

Live from HCIC25: Sandra Mackey on Patient-Led Healthcare and Bold Leadership Video 12.06.2026

Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.

Live from HMPS26: Bridget Duffy, MD: Can AI Help Humanize Healthcare? Video 11.06.2026

Bridget Duffy, MD explains how AI can ease clinician burnout and bring humanity back to healthcare, from triage to how patients receive hard news.

TP491: The Five Signals: How Healthcare Keeps Missing What’s Already Visible 10.06.2026

Pew named the online health seeker in 2000. Healthcare answered with disclaimers. Chris Boyer and Reed Smith walk five dated moments the industry saw and waited on, then build a six-marker test for spotting the next one. Three of four signals running right now score 5 or 6 of 6. touchpoint.health

Season 3, Episode 9: We’re Running Out of Letters 04.06.2026

Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.

TP490: Built for Visits, Not Relationships 03.06.2026

Chris Boyer and Reed Smith on the engagement-avoidance gap in healthcare and what Monigle's Humanizing Brand Experience Vol. 9 says about closing it.