touch point podcast

Welcome to the TPS5 for the week of June 29-July 3, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: imagining the redesign of the EHR, rethinking crisis management in healthcare, why our...

With the rise of consumerism and the introduction of a whole suite of technology to support marketing efforts, it’s natural that healthcare marketing organizations must evolve. In this episode, hosts Chris Boyer and Reed Smith discuss the way hospitals and health systems are changing their marketing departments and how important the role of the digital technologist plays in new digital teams. Rach...

Welcome to the TPS5 for the week of June 22-26, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the best approach for supporting public health measures, hospital price transparency is uph...

Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and expertise. With recent advancements in technology, social media, and patient behavior (particularly in our current times), the use of video is becoming more and more important for hospitals and health systems. Host Reed Smith and Chris Boyer discuss recent trends in video u...

Welcome to the TPS5 for the week of June 15-19, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: healthcare costs are preventing patients from returning to care, specialties hit hardest by...

Throughout the pandemic, health systems have been increasingly aware of the rise in misinformation online and are using content marketing strategies to continue to be the authoritative source of healthcare information for their communities. In this episode, hosts Chris Boyer and Reed Smith discuss how content marketing could be used by organizations, and even dive into ten content marketing trends...

Welcome to the TPS5 for the week of June 8-12, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: digital health gaps highlighted by telemedicine, hospitals given government bailouts furloug...

As we navigate through rapidly changing times, healthcare organizations are being forced to become innovative and creative with how they are expressing their brand values. In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative O...

Welcome to the TPS5 for the week of June 1-5, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the market opportunity for telemedicine, shifting priorities in healthcare marketing, Google’...

Healthcare organizations that stand out from others typically have one thing in common: investment and commitment to developing their leaders. And as organizations are forced to weather through transformative and disruptive changes in their industry, the strength and fortitude of their leadership team is put to the test. In today’s episode, hosts Reed Smith and Chris Boyer share a case study that...

Welcome to the TPS5 for the week of May 25-29 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the long-term impacts on healthcare due to the pandemic, GMB expanding local profiles, teleme...

A recent survey published in JAMA indicated that online patient ratings can add actionable content to CMS surveys on patient experience. In this episode, hosts Reed Smith and Chris Boyer review the findings of the survey, and the implication it has on hospital and health system review response strategies. They also revisit the steps Google, Facebook and other online review platforms have taken dur...

Welcome to the TPS5 for the week of May 18-22 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: ⅔ of hospital execs predict a slide in revenue, CMS star ratings may be enhanced by patient r...

Much like patients are being driven to interact with health systems digitally, healthcare professionals whom traditionally networked and interacted with peers, vendors and clients also are learning to network in a virtual world. Hosts Chris Boyer and Reed Smith discuss the various tools that can be used for digital communication and networking, including webinars, live-streaming and LinkedIn. In a...

Welcome to the TPS5 for the week of May 11-15, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: how to strengthen trust in the digital age, the impact the pandemic is having on the healthc...

Healthcare marketing and communications have evolved during the recent health crisis. In many ways, it has become imperative for health systems to assist in guiding patients and consumers to ensure they are getting the right information they need to make critical care decisions. In this episode, hosts Chris Boyer and Reed Smith discuss a recent study from Jarrard about healthcare consumer’s expect...

Welcome to the TPS5 for the week of May 4-8, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the COVID19 pandemic is increasing the need for digital health literacy, physicians need their...

At the onset of our public health crisis, it seemed that many brands began advertising in similar ways, using similar branding messages, background music, etc. While consumer sentiments have also shifted, does this mean the future of branding for healthcare should also follow a similar trend? In this episode, hosts Chris Boyer and Reed Smith discuss the brand trust in the coronavirus pandemic, and...

Welcome to the TPS 5 for the week of April 27 – May 1, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week’s TPS5: -      Can API vendors solve healthcare’s data woes? -      Poll: Consumers r...

Crises can fundamentally reshape people’s beliefs and behaviors and lasting shifts in social attitudes, policy, work, and consumption will likely also emerge from the pandemic. In this episode, hosts Reed Smith and Chris Boyer talk about the shifts in consumer behavior as a result of our current public health crisis, and how organizations can understand and adapt to these shifts as consumer mindse...

Welcome to the TPS 5 for the week of April 20, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week’s TPS5: -      Exclusive: Mary Meeker's coronavirus trends report -      Three Notable Differ...

Provider systems have always tried to be the convenor of authoritative healthcare content for their communities - and the importance of this is no greater as our country still works through the COVID19 public health crisis. Hosts Chris Boyer and Reed Smith discuss current consumer trust of health systems, and how the rise of misinformation online has not only stress-tested the abilities of Faceboo...

Welcome to the TPS 5 for the week of April 13, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week’s TPS5: -      Answering the 12 Biggest Questions About Google and Apple’s New Coronavirus Tr...

Digital advertising (PPC, display ads, social media advertising) has played a traditional role in health system marketing - from patient acquisition, supporting content marketing and even branding/awareness efforts. However, in our current public health crisis, many organizations are beginning to question the role of digital advertising in their overall marketing efforts - now and even as we move...

Welcome to the TPS 5 for the week of April 6, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week’s TPS5: -      What Will U.S. Health Care Look Like After the Pandemic? -      How Germany Lev...