touch point podcast

The role of health systems in communicating about and treating COVID-19 has already undergone significant strain. In this episode, hosts Chris Boyer and Reed Smith are joined by Isaac Squyres, partner at Jarrard Inc. to discuss their most recent National Coronavirus Online Survey, including implications and opportunities for health systems to communicate effectively about the coronavirus vaccine,...

Welcome to the TPS5 for the week of Sep 24th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the pandemic has pushed U.S health into a tech revolution, why listing management is complex, payin...

There has been a significant consumer shift online due to pandemic, and now many organizations are rethinking their patient engagement and access strategies to strengthen their digital channels. Hosts Chris Boyer and Reed Smith share how consumer online shopping patterns have shifted, how recent legislation is driving health systems to “free health data” for their patients, and then are joined by...

Welcome to the TPS5 for the week of Sep 18th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: making healthcare more affordable through automation, the future of health IT, healthcare philanthr...

While the healthcare industry is still dealing with the impacts of the current public health pandemic, there is a secondary pandemic that is looming - that of public health. In this episode, hosts Reed Smith and Chris Boyer discuss how digital mental health solutions can have a significant impact on addressing this secondary crisis, sharing the current state and research that illustrates the chall...

Welcome to the TPS5 for the week of Sep 11th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Facebook’s algorithm is a major public health threat, digital health can impact aging in place, sma...

2020 is the year that is helping us realize that there are a lot of challenges with our current healthcare industry, and there are plenty of opportunities for innovation. In this episode, hosts Chris Boyer and Reed Smith discuss in depth the essential elements organizations need to launch innovation projects, and examples of innovations that are already poised to disrupt our industry. They are joi...

Welcome to the TPS5 for the week of Sep 4th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the failure of contact tracing in the US, Google release COVID-19 search terms, the next-normal heal...

In order to truly build effective digital patient engagement strategies, health systems must not only understand the trends that are influencing the behaviors of our customers, but also know which channels are best to support their needs. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omni...

Welcome to the TPS5 for the week of Aug 28th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: how long-haulers are redefining COVID19, larger systems do not equate to better quality outcomes, t...

Artificial Intelligence in healthcare often is seen as either a future-state innovation of a technology with an over-stated impact. In this episode, hosts Chris Boyer and Reed Smith attempt to break down the “hype." First, they share the emerging technologies that Gartner predicts will have a dramatic impact in the future, and then they focus on three ways AI are being applied in healthcare. They...

Welcome to the TPS5 for the week of Aug 21st. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the elective surgery backlog, drive-through doctors, don’t cut your marketing budget and the mental...

There are two forces at work that are poised to disrupt the healthcare industry - consumerism and the rise of retail healthcare. In this episode, hosts Reed Smith and Chris Boyer talk through how the current state of the industry is shifting the healthcare consumer, and how these shifts may run in conflict with the retail movement. They are joined by expert James A. Gardner, who shares his experie...

Welcome to the TPS5 for the week of Aug 10 - Aug 14. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: why COVID19 vaccines are being developed so fast, primary care doctors’ need to increase pay...

Now that many health systems across the country have rapidly implemented telehealth solutions, many of them are taking a step back to evaluate the myriad of options available to determine the best ways to align to their customers’ needs. In this episode, hosts Chris Boyer and Reed Smith dive into the “telehealth tech stack,” sharing the four major categories of telemedicine platforms and the under...

Welcome to the TPS5 for the week of Aug 3 - Aug 7. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the changing perspective on testing accuracy, a significant merger in digital health, making t...

While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. Is it a strategy? Is it a way to align your digital channels? Is it a design approach? In this episode, hosts Chris Boyer and Reed Smith attempt to find a definition for the “digital front door” and how health systems can begin thinking about the term in a succinct way. T...

Welcome to the TPS5 for the week of July 27 - July 31. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the economic imperative of prioritizing health, Google’s top search results, the role of d...

Prior to the pandemic, the role of the healthcare digital marketer has been evolving. But, as with most other things, due to the public health crisis, the role of the digital marketer has both seen the most radical shift, as well as stayed the same. In this episode, hosts Chris Boyer and Reed Smith discuss the changes to marketing and branding and how digital marketing has allowed us to accelerate...

Welcome to the TPS5 for the week of July 20 - July 24. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Uber’s role in contact tracing, frictionless is not enough, the end of the telehealth boom...

Now, more than ever, it’s important for healthcare marketers to rethink the ways they are engaging with customers and patients - which is leading to rise in “next-best-action” marketing, nurturing the use of CRM and marketing automation. In this episode, hosts Reed Smith and Chris Boyer discuss why health systems should embrace this new marketing paradigm, and how despite a tightening of marketing...

Welcome to the TPS5 for the week of July 13 - July 17. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: how the fax machine is hindering response to the coronavirus, how hospitals can use data t...

The current public health crisis has caused our industry to rapidly adopt many customer-first strategies. In this episode, Reed Smith and Chris Boyer share case studies from our industry that illustrate what it means to be customer-centric, the importance of the call center and how culture is the critical element of digital transformation. They are joined by Grad Conn, Chief Marketing Officer of S...

Welcome to the TPS5 for the week of June 29-July 3, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the concern around COVID-19 vaccinations, reimagining a contactless patient journey, In...

Understanding our customers and the emotions that may shape their experiences with our organizations is an important marketing differentiator for healthcare marketing professionals. That is why empathy marketing is an important differentiator that many organizations are turning to. But what is “empathy marketing” specifically and what is the best way to use it? In this episode, hosts Chris Boyer a...