Totally On Brand

This week, Temi and Tobi are talking about one of the most important conversations in marketing, business, and culture today: The Illusion of Inclusion — Who Actually Gets Access? We talk a lot about inclusion, but who actually gets access? Who gets the invitation? Who gets the recommendation? Who gets the seat at the table? In this episode of Totally On Brand, we unpack the gap between visible in...

Most workplaces weren't intentionally built to exclude. But many still do. This week on Totally On Brand, we're asking the questions many organisations avoid: What does an inclusive workplace actually look like? And are we doing enough for persons with disabilities? Joining us is Mrs. Adenike Dasola Lawal, who has spent years advocating for more inclusive workplaces for persons with disabilities i...

Most people hear "office politics" and immediately think of gossip, favouritism, and unhealthy competition. But the truth is, workplace dynamics are a part of every organisation, and understanding them can make a huge difference in your career. In this episode, we sit down with Adetoun Adele – a seasoned human resources professional and the founder of Bridgemead Consulting and PeoplePulse Africa t...

This week, we have no guests, and the ladies are diving into a topic that feels more relevant than ever: what does success really look like when you're no longer trying to prove yourself to the world? In this episode, we explore what it means to win on your own terms, even when your journey looks different from everyone else's. From career pivots and business growth to personal fulfillment and evo...

Everyone wants influence, but not everyone understands what it truly takes to build it. In today’s world, influence is often measured by reach, numbers, and visibility. But real, lasting influence goes deeper than that. It is built on trust, authenticity, and the ability to create genuine impact that outlives trends and algorithms. This week on Totally On Brand, we are joined by The Premium Pie. A...

We have our first guest of the season — Stephanie Anyamele. She is a chartered accountant, the Founder and Managing Principal of Charles Ardor and Company, and serves as an Independent Non-Executive Director at Addosser Finance. With extensive experience working closely with MSMEs and investors, she brings deep clarity to today’s evolving financial landscape. In this episode, we break down Nigeria...

In this episode, we’re sharing the real story behind how two women met at a restaurant, instantly connected, and slowly built a podcast into a growing business. From the early uncertainty to creating structure, systems, partnerships, and scaling intentionally, we’re breaking down every stage of the journey. This conversation is for anyone with an idea they can’t stop thinking about — especially if...

We are back… and we can’t believe it’s already Season 4! If there’s one thing Temi and Tobi loves, it’s analysing brands—and in this episode, we’re taking it up a notch. This time, we are diving deep into brands that have mastered the art of collaboration, both globally and locally, we’re analysing the partnerships that didn’t just make noise—but actually worked. - Why are more brands choosing col...

What a journey it has been! To wrap up this incredible season of Totally On Brand, we’re ending on a high note with a powerful conversation that every business owner, creator, and brand builder needs to hear. If Your Brand Could Speak, What Would It Say? In this finale episode, we dive deep into how to build a brand identity that truly sticks one that speaks with clarity, connects with emotion, an...

Every groundbreaking movement starts with a simple idea, before the accolades, the headlines, the milestones, and the global recognition, there’s always a moment , a spark when someone dares to think differently. In this episode, we sit with Arese Ugwu, the brilliant mind behind The Smart Money Woman — a story that began as a personal frustration, became a book, grew into a series, and evolved int...

In this episode, we sit down with Ayo Akinola, CEO of Pocket App, co-founder of PiggyVest, and author of Credit Alert. This one is special. We went deep into the mindset, behaviour, and psychology behind why Nigerians buy, what influences our decisions, and how businesses can tap into these patterns to scale. Whether you’re a business owner, marketer, creative, or entrepreneur, grab a pen and pape...

What really happens to your business when you’re not there to run it — or when life takes an unexpected turn? This week’s episode dives deep into a rarely discussed but absolutely essential conversation many entrepreneurs avoid. This is not about succession plans or who takes over when you're gone. Instead, we’re talking about something far more practical and urgent: - Building processes. - Creati...

This week, we have our first repeat guest, Ibi Ibru — the founder of Moneystart, Certified Financial Education Instructor, and Personal Finance Advocate. In this episode, we dive into a topic many entrepreneurs avoid but desperately need to confront: the habit of treating your business account like your personal wallet. If you are running a business but your personal expenses are always being with...

Why do some brands stand out effortlessly, attract loyal customers, and stay top-of-mind—while others struggle to stay relevant? In this episode, Temi and Tobi break down the brands we admire and unpack the strategies, mindset, and unique positioning that make them irresistible. From storytelling to customer experience, innovation, and culture we’re analyzing what these brands are doing differentl...

Another week, another amazing guest! This time, we’re joined by Kike Ojewale - a fashion-loving legal practitioner skilled in Intellectual Property, Media, Sports, and Entertainment Law. In this episode, we dive deep into the world of Intellectual Property (IP) and explore how you can monetize your knowledge and expertise because what you know and create can be one of your most valuable assets! Ki...

This week, Temi and Tobi are joined by our first guest of the season, Dare Aliu - engineer, entrepreneur, fashion innovator, and CEO of TDA Group. In this episode, we dive deep into brand clarity, authenticity, truly loving what you do, and the real work behind building a brand people keep coming back to. This conversation is a masterclass in building a household brand from someone who has turned...

This week, Temi and Tobi dive into a topic every business owner has faced — comparison. Whether it’s scrolling through social media or watching competitors grow faster, we’ve all found ourselves measuring our progress against others. But is comparison always a bad thing? Can it ever push us to do better, or does it silently kill our contentment and creativity? Join the conversation as they unpack:...

The girls are back for Season 3 of Totally On Brand - and as always, we’re dropping gems! We’re kicking things off with a hot topic every founder, boss, and creative needs to hear: " Build A Team That Gets It: Here's What To Look For In Your Hires ” Because let’s be real—your brand is only as strong as the people behind it. In this episode, we are discussing: 1. What does “Get it” mean? Why do you...

And just like that… we’ve come to the end of season 2! The girls are back for one final episode — and we’re ending things on a thoughtful and insightful note. In this season finale, we’re diving into Consumer Behaviour and its Decision-Making Unit. Who makes the buying decisions? What influences us to choose one brand over another? Whether you're a business owner, a curious listener, or someone tr...

Raising capital is one of the most critical decisions every entrepreneur will face — but should you go for debt or equity funding? In this episode, Temi and Tobi are joined by Samuel Adelaja to discuss everything you need to know about raising funds the smart way. Whether you're just starting your business or looking to scale, this conversation is packed with practical insights and real talk on ch...

In this episode, Temi and Tobi are joined by Ore Lawani, the visionary founder and CEO of Arami Essentials, a skincare brand that has gone from humble beginnings to becoming a cult favorite among women across Africa and beyond. We explore how Arami Essentials transitioned from being “just another skincare brand” to becoming a movement—one that empowers women to feel confident in their own skin. Fr...

This week, we’re diving into the world of disruptive technology and how it’s shaping the future for entrepreneurs, startups, and small businesses and our guest this week is, Frank Akinwade Williams, co-founder and CEO of Lingawa. What we cover in this episode: 1. How startups and small businesses can effectively use technology 2. The downsides of tech and how to navigate them 3. The impact of AI a...

No guest this week—just Temi and Tobi diving deep into a conversation every entrepreneur needs to hear! Burnout is real, and if you're not careful, it can creep up on you before you even realize it. In this episode, we break down how to recognize the early signs of burnout and share practical strategies to help you stay energized, focused, and thriving in your journey. Whether you're a business ow...

This week, Temi and Tobi are joined by Zeph-Ovia Ikem, the CEO and founder of Star Network Podcast, for an exciting and eye-opening conversation! In this episode, the girls take a fresh approach to failure—challenging the way we see it and redefining it as a stepping stone rather than a setback. Plus, we’ve got a special resource to help you navigate this rollercoaster! Don’t forget to like, comme...

This week, Temi and Tobi are back with a special guest, Dr. Tola Awosika – a savvy businessman, political analyst, politician, and devoted family man. With vast experience in running multiple businesses across different industries, Dr. Awosika joins us to dive deep into the Nigerian economic rollercoaster. We’ll be discussing how to adapt to the constant twists and turns of the economy, offering v...