Totally Hyped - The Small Business Marketing Podcast

The question for this episode comes from Ogden, Utah. The question is; how often should our website be redesigned? This is a great question in particular because small businesses are not using their websites to their fullest. It's a crime because your website is the place where you get to do everything you could possibly want to do. Social media sounds great, and it is great as a marketing ta...

For small businesses, market research seems out of reach – too expensive. But when you really need information, how much does it cost you to go without? What would it mean to your business if you had data you could base decisions on? This is another episode in my series on data analytics for small business. My guest, Kathy Steinberg, is Vice President specializing in research for public release at...

Thanks to Ray Dalio and Adam Grant whose books, Principles (Ray Dalio) and Think again (Adam Grant) inspired me to use my story to help small businesses. Principles: Life and Work Think Again: The Power of Knowing What You Don't Know

Today, my guest is a legitimate expert on Content Marketing who has worked with some of the world's most recognizable brands. He agreed to sit down with me and discuss content marketing related to small businesses' realities and challenges. Robert Rose is an executive at the Content Marketing Institute and an author of three books on Content marketing. On top of one of the most inspirati...

Here are a few important things Wayne said... "...if their profile is sparse and you're saying, well, I'll just send them a connection request. Listen, this dude doesn't know his password! You are wasting your time, but LinkedIn was still helpful because it gave you the information, right?? "Probably the biggest mistake is not having your profile have clarity for your targ...

As it relates to my mission of simplifying marketing for small businesses, this episode shows examples of catching lightning in a bottle, what it really takes to stand out in more traditional mediums, and one story of how a jingle saved one of the world's largest brands and the trickery used to push it onto the buying public. At the end of this episode, I will break down what it takes to get...

Website design and website development are key to success in today’s marketing. Your website should be as much your home base as is your brick and mortar location if you have one. If you’re in the market for a website, a redesign, or you need to re-energize your passion for your company’s website, you owe it to yourself to hang out for a bit and get to know Ansley Fones . If you have seen the Netf...

When it comes to marketing people are always asking me what works and what doesn’t work. They wanna know what’s hot! What should I do right now, Cale–what’s the big thing? Here's the answer.

In today's marketing, SEO is one of those topics that are difficult to wrap your head around. SEO is a little art and a little science. It stands for Search Engine Optimization. SEO aims to get a website's pages to show up on page one of search engine results pages organically. It is always changing and nearly infinite in scope. It is necessary if you want to compete. Not all web designe...

Small Businesses that aren't marketing firms tend to fall into a trap that wastes a lot of money and causes a huge failure in achieving results. You can spot the issue from a mile away when people making decisions notice Competitor A is doing this and then suggest doing the same thing. Sometimes they're a little sneakier, and they exclude the 1st part about it being someone else's i...

In this episode, I talk with and Karl Robe about the importance of an organization's reputation. We talk about reputation masters like Warren Buffet and JJ Watt and reputation disasters like Chik-fil-A and Rudy Giuliani . If you are wise, you'll listen and start applying some of the wisdom in this episode.

Every company faces the challenge of finding a new marketing firm. Marketing companies are really good at putting inspirational pitches in front of prospects. How can small and medium-sized businesses see past sexiness and the hype of a marketing firm’s presentation to get measurable business-improving results? In less than 20 minutes, you can learn to weed through the BS and get results.

I want to start this podcast by saying the topic of social media is very complex. This episode is not meant to answer all of your social media questions. It’s intending to put things in perspective and increase your odds of succeeding with a realistic baseline of understanding.

A peculiar problem in the marketing industry is the confusion between the terms "marketing" and "advertising." It sounds funny, but most people calling themselves marketers cannot articulate the difference between marketing and advertising. In fact, we're all guilty of using the terms interchangeably. But there is a huge difference between marketing and advertising, and no...

I swear on everything holy I get bombarded every day by so called experts telling me they know how a company should be marketed - and they're so off base they don't know how badly they are embarrassing themselves. If you're trying to market your small business you are being sold garbage almost all of the time. Sadly you won't know it's garbage until, well after you've...

The goal of this program is to simplify marketing for small businesses. You don't the time, the money or the patience to mess around. When it comes to marketing you're sold a bunch of garbage that sounds great but rarely improves your business the way you expect. I'm here to put things in perspective.