Totally Hyped - The Small Business Marketing Podcast

Your business objectives determine which approaches, channels or platforms should be used. In any given situation, all promotional resources should be at your disposal. The truth is that Inbound and Outbound are not against one another. In fact, they work beautifully together when the situation arises. Learn how to avoid missing out on marketing bliss.

Learn how to add a seasoned marketing executive to your team without the commitment or expense.

While there may not be a better platform for building brand product and event awareness, radio's often overlooked in today's misguided digital-first world. In this episode, you'll learn that if you want people in any market to know about your company, product or event, you must consider radio as a proven way to achieve your goals. I met a lot of great people in radio like today&apos...

Easily avoid the budget-killing hype that is rampant in today's marketing industry.

Learn how to effectively manage the complexities of comprehensive marketing strategies

Learn how to differentiate BS measurements from measurements that matter - they either achieve results or provide actionable understanding,

Use a marketing consultant to connect the dots between marketing and advertising and achieving your business goals, Save time and money while avoiding stress.

Learn to untangle egos, biases, and emotions that get in the way of successful marketing.

Learn how to cut through the nonsensical jargon and misinformation and get straight to improving your business without having to decipher it all.

Manage your budget with knowledge and patience to realize faster, more successful marketing results. Learn how to take one or two extra steps that will result in getting better outcomes, saving money, and getting the results you want in less time than leaping before you look.

If you want a real improvement for your business, learning to define your objectives in a manner that overcomes any barrier is the most compact change you can make. Learn how to make sure your marketing team is aiming at the same target while simultaneously creating an unshakeable directive that creates an efficient, successful marketing environment.

Stakeholders and anyone who has their ear can cause a tremendous lack of focus in any marketing project. If it is not identified and dealt with it will kill many projects. Unfortunately, dealing with it means managing relationships and even your own thinking on how marketing should be tackled. Learn how to avoid poor marketing advice before it sends your project in the wrong direction Learn how to...

If you did not know there was a conflict of interest between marketers and your business, you don't know how much better your marketing projects can be. Learn to identify when the conflict arises Learn to side-step the conflict of interest Learn how to turn the conflict of interest to your advantage

Learn how marketing projects are delayed and how to prevent delays. Learn from real stories how to identify pitfalls Lear processes to automatically avoid delays and costly time-wasting tactics that plague marketing projects

Learn where most marketing projects waste money and how to avoid costly, yet common missteps. Learn to identify common reasons marketing budgets get out of control Hear real stories from over 25 years in the field Learn how o keep budgets on track and ensure even better results

Learn how to prevent the most common reason for failure in any marketing project. hear real examples of instances where the issue killed projects Learn how to articulate your business objectives and ensure successful marketing Learn how you can systematically avoid issues in getting successful marketing results

According to over 3,000 marketers, marketing projects fail 87% of the time.  Learn what causes the failures and how to make sure your projects succeed. Find out what to look for so you can see warning signs before your project is doomed. Hear about common approaches that most small businesses will fall prey to.

In marketing, like much of life, success is in who you know. If design and brand management across all consumer touchpoints is on your to-do list, you should know Ashton Henry. I have worked closely with Ashton for the last several years and can attest to her skill, intelligence and creativity. In this episode, Ashton and I discuss one of marketing's most crucial topics Customer Experience or...

Do you really need a blog? Is your company going to produce the content internally? Will you hire someone to produce your blog content for you? Are there easy ways to produce content?

What's really important to understand about web analytics Where to find the most important stats in Google Analytics How to track online marketing efforts

Limited budget or no budget, you still have to promote your business. Hear an example of 100% Free Marketing that works!

Answers to these questions and more Why LinkedIn over other platforms such as Facebook, Google Ads, Bing, etc.? How can you control your budget on LinkedIn? What made your successful projects so successful? Why should someone use a service like yours over those competing with you?

Should I really be on social media? Now, this is a question that gets asked all the time. First of all, I want to make sure that I preface this answer by saying, if you do it on your own, it's one thing, if you hire someone else to do it, there are other things to take into consideration.

There is a lot that goes into great performing ads, including luck. However, if you want to improve the performance of your marketing and advertising effort, there is one thing that will always work.

Why does digital marketing fail more often than it succeeds? What you can do to ensure success.