Matt Eaton and Elisabeth Knulst

Totally Content

Matt Eaton and Elisabeth Knulst, have lived and breathed content throughout their careers – Matt in Broadcast and Television and Elisabeth in Marketing and Branding. We want to examine the good, the bad, and the ugly of content management from the broadcast and martech perspectives. That includes the people, processes, technologies, monetisation, and data management around content. We will try to find out how to get organized, inspire you with new insights, find industry experts to share their knowledge and ideas, and ultimately make people totally content! totallycontent.substack.com

Author

Matt Eaton and Elisabeth Knulst

Category

Technology

Podcast website

totallycontent.substack.com

Latest episode

Nov 10, 2025

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Episodes

Interview with Adrian O'Meara 10.11.2025

To kick off the third season of the Totally Content podcast, Matt Eaton speaks to Adrian O’Meara, Global Product Manager Digital Assets and Information at Twinings Ovaltine. We discuss * The importance of blending people, process, and technology in a DAM project. This includes the critical role of team dynamics, effective communication within global teams, and building relationships with technolog...

Interview with Christine Le Couilliard from Henry Stewart Pt 2 09.07.2025

A quick episode before the summer break…. Your hosts, Elisabeth Knulst and Matt Eaton, welcome Christine Le Couilliard back to the podcast to talk about this year’s DAM Europe - the themes, the highlights, and what we can expect in the future. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

Interview with Christine Le Couilliard from Henry Stewart 20.06.2025

Christine Le Couilliard, Head of DAM Content talks to us about what delegates can expect to see and hear at Henry Stewart DAM Europe in London on 26 and 27 June 2025. We discuss what makes the European event so unique, the collaborative vibe of the conference, and some of the themes that will be covered. Christine gives us a brief glimpse of some of the speakers and topics set to appear at the eve...

Interview with Hans Fermont from Woodwing 02.06.2025

We talk to Hans Fermont, Chief Operating Officer at Woodwing, a content and information management solutions company about publishing. Hans describes the changes he’s seen in the way content is produced, managed, and distributed in the past 25 years, along with how systems have changed to support new business models. He argues why publishing is the most innovative industry when it comes to content...

Interview with Paul Jackson from BMG 09.05.2025

Elisabeth Knulst and Matt Eaton talk to Paul Jackson, Senior Director of Asset Management at BMG, about his experiences managing music content. We discuss the complex lineage of content from the original studio recordings to digital platforms like TikTok, and how metadata schemas support these relationships and enable improved search. We talk about the importance of the International Standard Reco...

Interview with Christian Walburg from Keen - Part 2 17.04.2025

Matt Eaton and Elisabeth Knulst continue our discussion with Christian Walburg, Technical Product Manager from Keen and discuss AI with DAM and PIM, getting leadership buy in, metadata and data ownership, and cybrarians. We end by asking Christian what’s the one thing he would change that would help him to become Totally Content with his DAM and PIM? This is a public episode. If you would like to...

Interview with Christian Walburg from Keen - Part 1 11.04.2025

In a world of rapidly changing business requirements and technology, how do you keep your Product Information Management (PIM) and Digital Asset Management (DAM) tools relevant within an international brand? In part one of this two part interview, Elisabeth Knulst and Matt Eaton talk to Christian Walburg, Technical Product Manager at Keen Footwear about his experiences. We discuss the curse of spr...

What has 2025 in store for content? 07.02.2025

Elisabeth Knulst and Matt Eaton are back for a new season of Totally Content. In this first episode we look ahead at some of the themes we expect to see this year, including Gen AI (of course), sustainability, ways of working, resilience, and balancing innovation with security. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit...

IBC 2024 Primer 12.09.2024

In this episode of the Totally Content podcast, Elisabeth Knulst and Matt Eaton provide a primer for the upcoming International Broadcast Conference (IBC) in Amsterdam. They offer some words of advice for brands and publishers attending, what to look out for, and how to get the most out of the show. This is a public episode. If you would like to discuss this with other subscribers or get access to...

Totally Content Podcast - Highlights from Henry Stewart DAM London 2024 04.07.2024

Matt Eaton and Elisabeth Knulst discuss last week's Henry Stewart DAM Conference in London. Highlights include the importance of data, AI (or machine learning), the growth of video, and content ecosystems. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

Totally Content Podcast - Pre-Henry Stewart DAM London 2024 18.06.2024

Matt Eaton and Elisabeth Knulst discuss the forthcoming Henry Stewart DAM Conference in London, some of the themes we expect to hear there, and the difference between managing content in broadcast and Marcomms. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

Introduction to the Podcast 01.06.2024

Welcome to the first episode of the Totally Content podcast! We’re your hosts, Matt Eaton and Elisabeth Knulst. We have lived and breathed content over the course of our careers spanning studios, broadcast, marketing and branding. The purpose of the podcast series is to investigate all things related to content and provide in-depth knowledge and insights for people within the content business area...

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