Garage Door U By Markinuity

Torsion Talk - The Garage Door Industry Podcast

Business EN ↓ 347 episodes

The garage door industry podcast "Torsion Talk" is the number one listened-to podcast for garage door businesses. We strive to educate and challenge business owners and employees who want to develop into a better leader. Ryan our host is the owner of his own garage door business Aaron Overhead Garage Doors. They have three locations in Buford, Milton, and Buckhead GA. Ryan launched his marketing agency Markinuity in 2019 after trying multiple companies he felt over promised and under delivered. Ryan started Garage Door U in 2021 and does events often through GDU.

Author

Garage Door U By Markinuity

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jul 8, 2026

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Episodes

Torsion Talk S8 Ep100: The Software Decision – FieldPulse vs. Insight for Doors & The Future of FSM 11.03.2025

In this episode of Torsion Talk, Ryan shares major business updates, dives into his Field Service Management (FSM) software decision process, and compares FieldPulse vs. Insight for Doors. The final decision isn’t made yet, but Ryan lays out why these two platforms stand out and where they may still fall short. Episode Highlights: 🔥 Business Growth & Exciting Announcements Aaron Overhead Door...

Torsion Talk S8 Ep99: The Ultimate Field Service Software Wishlist–What Your FSM Platform MUST Have 05.03.2025

In this episode of Torsion Talk, Ryan lays out his ultimate wish list for Field Service Management (FSM) software – breaking down the must-have features that home service businesses NEED but most FSM platforms lack. What You’ll Learn in This Episode: 🚀 The Essential Features for FSM Software: ✅ Scheduling & Dispatching – Real-time tracking, skill-based assignments, & drag-and-drop schedu...

Torsion Talk S8 Ep98: The Acumatica Deep Dive – Unpacking ERP for Garage Door Companies 26.02.2025

In this Torsion Talk episode, Ryan delivers his most in-depth breakdown yet on Acumatica & Insight for Doors—an ERP solution designed for larger home service businesses. After multiple meetings, conversations with users, and extensive research, Ryan shares: ✅ The BIGGEST difference between ERP systems (Acumatica, NetSuite) and traditional FSM software (ServiceTitan, Jobber, Housecall Pro) ✅...

Torsion Talk S8 Ep97: Field Service Management Software Deep Dive – Early Insights & Key Discoveries 18.02.2025

In this episode of Torsion Talk, Ryan shares the latest updates on his journey to find the best field service management software for home service businesses. After demoing Service Fusion, FieldPulse, and scheduling a highly anticipated call with Acumatica, Ryan reflects on how his perspective is evolving as he digs deeper into these platforms. He breaks down the fundamental difference between dis...

Torsion Talk S8 Ep96: Finding the Best Field Service Management Software – The Journey Begins 11.02.2025

In this episode of Torsion Talk, Ryan kicks off a new series dedicated to finding the best field service management software for garage door businesses and home service companies. If you've ever felt frustrated with your CRM, overwhelmed by rising software costs, or stuck with tools that don’t fully meet your needs—this series is for you. Ryan shares his first-hand experiences with platforms l...

Torsion Talk S8 Ep95: Mastering Active Listening to Close More Sales 04.02.2025

In this episode of Torsion Talk, Ryan takes a deep dive into Active Listening in the Sales Process—a game-changing skill that can shorten sales cycles, increase close rates, and strengthen customer relationships. Whether you're a garage door technician or a dedicated sales pro, listening the right way can make all the difference between winning a deal and losing a customer. Before diving in, R...

Torsion Talk S8 Ep94: Top 5 Automations to Streamline Your Garage Door Business 28.01.2025

In this episode of Torsion Talk, Ryan breaks down the Top 5 Automations that can make your garage door business more efficient, profitable, and stress-free. Whether you're looking to improve follow-ups, streamline inventory tracking, or enhance customer engagement, these simple but powerful automations will help you save time and grow your business. Before diving into automation strategies, Ry...

Torsion Talk S8 Ep93: Mastering AI Prompts – 10 Beginner Steps for Home Service Businesses 14.01.2025

In this episode of Torsion Talk, Ryan tackles the basics of AI prompts and shares 10 essential steps to help home service businesses leverage AI effectively. Whether you’re new to AI or looking for actionable strategies, this beginner-friendly guide is packed with insights to get you started on the right path. Ryan also shares updates on the Torsion Talk Summit, upcoming small-group intensives, an...

Torsion Talk S8 Ep92: AI Jargon, Platforms, and Getting Started 07.01.2025

Ryan returns with the second installment of his AI-focused series, diving into key terminology, must-know platforms, and actionable insights for home service businesses. Whether you’re just starting with AI or looking to deepen your understanding, this episode lays a solid foundation and sets the stage for next week’s deep dive into crafting effective AI prompts. Discover the meaning of terms like...

Torsion Talk S8 Ep91: The AI Revolution in Home Services – What You Need to Know 31.12.2024

In this episode of Torsion Talk, Ryan shares insights from his deep dive into the power of artificial intelligence (AI) for home service businesses. From improving efficiency and enhancing customer experience to revolutionizing SEO and search, AI is set to disrupt the industry in ways you can’t ignore. Ryan breaks down the essentials of AI adoption, addresses misconceptions, and answers listener q...

Torsion Talk S8 Ep90: Unlocking the Power of Branding Through Video for Your Garage Door Business 10.12.2024

In this episode of Torsion Talk , Ryan dives deep into the art and science of branding, focusing on the transformative impact of video content for garage door companies. Whether you're a startup or a well-established business, building your brand has never been more critical—or more accessible. Learn how to tell your story, connect with your audience, and boost your business with simple, effective...

Torsion Talk S8 Ep89: Mastering New Door Sales—Strategies to Close Deals and Win Customers 03.12.2024

In this episode of Torsion Talk , Ryan dives into the art and science of selling new garage doors, sharing his unique sales philosophy and proven strategies to help garage door professionals close more deals and build lasting customer relationships. Whether you're a seasoned pro or just getting started, this episode will provide valuable insights to elevate your sales game. 1. Sales Is Everywhere:...

Torsion Talk S8 Ep88: Leadership Evolution—Building Accountability and Growing Your Team 26.11.2024

In this episode of Torsion Talk , Ryan takes a deep dive into the transformative power of leadership and accountability in running a successful business. With over 25 years of leadership experience across various sectors, Ryan shares candid insights into what true leadership looks like and how to apply it effectively in the garage door industry. 1. The Leadership Revelation: Ryan opens up about hi...

Torsion Talk S8 Ep87: SPECIAL ANNOUNCEMENT: Virtual Door Dealer Conference Is Now Free! 21.11.2024

In this special edition, Ryan shares exciting news about the Virtual Door Dealer Conference happening on December 13th ! Originally priced at $995, this game-changing event is now FREE , thanks to some amazing sponsorships. Tune in to hear about keynote speaker Kristen’s powerful session on human leadership and Ryan’s own invaluable insights into effective leadership strategies . Don’t miss this h...

Torsion Talk S8 Ep86: Strategic Planning Blueprint for 2025 and Lessons for Business Growth 19.11.2024

In this episode of Torsion Talk , Ryan dives into the essential practice of strategic planning for 2025. Whether you're a seasoned business owner or just starting, this episode offers actionable insights to help you craft a plan that ensures growth and resilience in the coming year. Drawing from his own successes and hard lessons, Ryan provides a blueprint for analyzing data, setting goals, and ma...

Torsion Talk S8 Ep85: Ryan’s Journey of Redemption, Faith, and Finding Purpose Beyond Business 29.10.2024

In this powerful chapter of Ryan’s personal journey, he opens up about the transformative experience that finally turned his life around. After years of dangerous living, surrounded by the chaos of bad decisions and broken relationships, Ryan found himself questioning everything—his choices, his beliefs, and the path he was on. This episode dives into the pivotal moments that brought Ryan face-to-...

Torsion Talk S8 Ep84: Ryan’s Journey Through Addiction, Dangerous Decisions, and a Turning Point 22.10.2024

In this episode of the Torsion Talk podcast, Ryan continues his deeply personal series by diving into part two of his journey, where he candidly discusses the struggles he faced in his early adulthood. From dropping out of high school to becoming involved in drug dealing and surviving intense, life-threatening situations, Ryan’s story is a powerful testament to the dangers of bad choices and the p...

Torsion Talk S8 Ep83: Ryan’s Big Announcements and Interview with Robert Quarantello 15.10.2024

In this exciting episode of Torsion Talk, Ryan kicks off with some major announcements! The Virtual Door Dealer Conference (VDDC) is back and revamped for a better experience, focusing on leadership and industry growth. Ryan shares exclusive details about the upcoming event, including special keynote speakers and leadership workshops. Don't miss out—registration links are included in the episode d...

Torsion Talk S8 Ep82: Ryan's Personal Journey - Overcoming Challenges, Addiction, and Finding Purpose 08.10.2024

In this deeply personal and vulnerable episode of Torsion Talk, Ryan steps away from garage door industry talk to share the beginning of his life story. From a challenging childhood in central Georgia to battling addiction and insecurity as a teenager, Ryan opens up about the struggles and triumphs that shaped him into who he is today. This is the first part of a multi-episode series where Ryan di...

Torsion Talk S8 Ep81: Ryan and Brian Buckalew Discuss Economic Shifts and the Impact on Business 01.10.2024

In this episode of Torsion Talk, Ryan dives deep into the economic landscape with guest Brian Buckalew from Majestic Steel. Together, they discuss crucial topics for the garage door and home service industries, including the impact of potential port closings, steel market fluctuations, tariffs, and the economic effects of upcoming elections. Brian offers insider perspectives on market trends, pric...

Torsion Talk S8 Ep80: Top 10 Business Mistakes and Lessons Learned by Ryan Lucia 25.09.2024

In this episode of Torsion Talk, Ryan shares his top 10 business mistakes and lessons learned as a home service business owner. From hiring mishaps to focusing on the wrong services, Ryan breaks down how his experiences have shaped the way he leads and manages his company today. Whether you’re new to the business or an experienced owner, these takeaways could save you from making the same mistakes...

Torsion Talk S8 Ep79: Ryan Interviews Jesse Yeomans from Star City Garage Doors 20.09.2024

In this episode of the Torsion Talk Podcast, Ryan Lucia shares exciting updates and valuable insights for garage door business owners, focusing on leadership, marketing, and operations. He also introduces a special guest, Jesse Yeomans from Star City Garage Doors, who shares his journey from being a garage door installer to managing operations for a growing company. This episode is packed with pra...

Torsion Talk S8 Ep78: Navigating Uncertainty in Business and Life 11.09.2024

In this episode of Torsion Talk, Ryan discusses the challenges of navigating business during uncertain times. From political tensions and economic shifts to team dynamics, he offers strategies on staying resilient, maintaining focus, and pushing through adversity. Learn how to manage your team, enhance marketing, and prepare for the future while keeping a balanced mindset. Whether facing a downtur...

Torsion Talk S8 Ep77 - "10 Keys to Rapid Success in the Home Service Industry" 03.09.2024

Join Ryan, the host of Torsion Talk, as he dives deep into the top 10 strategies that have driven his success in the home service industry. Whether you're a seasoned professional or just starting, these insights will guide you toward building a thriving business with a solid team. Tune in for practical advice, personal experiences, and actionable steps that will help you elevate your leadershi...

Torsion Talk S8 Ep76: "Mastering Leadership for Business Growth" 27.08.2024

In this episode of the Torsion Talk podcast, Ryan Lucia delves into the critical role of leadership in driving business success. Drawing from his personal experiences, Ryan emphasizes that leadership is the most significant factor in his business, surpassing even marketing and sales. He shares insights on how being a proactive, inspiring leader can lead to a thriving business, regardless of extern...

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