Torsion Talk - The Garage Door Industry Podcast

What separates the fastest-growing garage door companies from the ones that struggle? In this episode of Torsion Talk, Ryan breaks down the five most important areas every garage door business should focus on right now to increase revenue, improve operations, and build a more profitable company. Whether you're just getting started or running a multi-million-dollar operation, these lessons can...

Google Search has changed more in the past few weeks than it has in the last 25 years, and every garage door company and home service business needs to understand what comes next. In this episode of Torsion Talk, Ryan shares the latest updates from Google, AI search, local SEO, and digital marketing while breaking down what these changes actually mean for contractors and business owners. Ryan also...

In this episode of Torsion Talk, Ryan shares major updates from the worlds of AI, digital marketing, Google, Apple, and the garage door industry. After wrapping up a successful sales training event and GDU mastermind, Ryan dives into the biggest technology shifts happening right now and what they mean for garage door dealers, home service companies, and local businesses. Ryan recaps key takeaways...

In this episode of Torsion Talk, Ryan breaks down the latest Google, AI, SEO, and digital marketing updates that are reshaping the future of garage door companies and home service businesses. From Google’s newest AI-powered search features to ChatGPT advertising and major Google Business Profile updates, there’s a lot happening that business owners need to understand right now. Ryan explains how G...

In this episode of Torsion Talk, Ryan shares a raw and honest conversation about leadership, entrepreneurship, burnout, purpose, and what happens when business owners become so focused on growth that they lose sight of themselves. Ryan opens up about a realization that many entrepreneurs eventually face: building a successful company is one skill, but running and operating it long-term may require...

In this episode of Torsion Talk, Ryan breaks down one of the biggest shifts happening in digital marketing, AI-powered Google search, YouTube dominance, and why garage door companies that fail to adapt may disappear over the next few years. Ryan shares insights from attending Google Marketing Live and explains how AI Overview, AI Max, conversational search, and machine-learning-driven ad placement...

In this episode of Torsion Talk, Ryan sits down with Justin Evans, Senior Vice President of Marketing at Clopay, to talk about the future of the garage door industry, product innovation, AI-driven marketing, and what dealers need to do to stay competitive in a rapidly changing market. Justin shares his 23-year journey with Clopay, how the company approaches product development, and why innovation...

In this deeply personal episode of Torsion Talk, Ryan Lucia opens up about a side of entrepreneurship that most business owners never talk about—burnout, emotional suppression, and the hidden cost of constantly grinding. If you’ve ever felt overwhelmed, disconnected, or like you’re carrying more than you can handle, this episode will hit home. Ryan shares his experience of working 16–18 hour days...

In this episode of Torsion Talk, Ryan Lucia breaks down a powerful concept from John Maxwell that stopped him in his tracks: the four ways people actually change. This isn’t just theory—it’s a framework that explains why so many business owners stay stuck, especially in the home service and garage door industry. Ryan dives into the first and most common driver of change: pain. Many entrepreneurs r...

In this episode of Torsion Talk, Ryan Lucia gets real about a leadership shift that completely changed how he views work ethic, hiring, and what it takes to build something truly great. After years of prioritizing work-life balance for his team, Ryan realized that his own past trauma and experiences were shaping decisions that may have been holding both his company and his people back. Ryan shares...

In this episode of Torsion Talk, Ryan Lucia tackles a side of AI that most business owners are not prepared for—the dark side. While AI has created massive opportunities for growth, automation, and efficiency, new research and real-world developments are revealing serious risks that could impact garage door companies, home service businesses, and small business owners everywhere. Ryan breaks down...

In this episode of Torsion Talk, Ryan Lucia breaks down six of the biggest cybersecurity threats hitting garage door and home service businesses right now. From Google Business Profile hijacking and phishing emails to SIM swapping, ransomware, shared passwords, and DDoS attacks, this episode is a must-listen for contractors who want to protect their leads, customer data, phone numbers, and busines...

In this episode of Torsion Talk, Ryan records from the new Markinuity studio for the first time and dives into one of the biggest technology shifts business owners need to understand right now: OpenClaw, Agentic AI, and how this new wave of automation could completely reshape the garage door industry, marketing agencies, and small business operations. Ryan explains the difference between tradition...

In this episode of Torsion Talk, Ryan shares one of the most exciting AI breakthroughs he and Austin have built so far during a two-day hackathon. If you’ve been curious about AI agents, automation, productivity, and what this technology could actually do for your business right now, this episode is a must-listen. Ryan opens with a few updates, including the upcoming IDA Expo, free hats for podcas...

In this episode of Torsion Talk, Ryan shares a candid conversation about leadership, burnout, accountability, and how AI may fundamentally change the way entrepreneurs manage their time and their lives. After spending months in an intense grind fixing operational problems inside his company, Ryan reflects on the lessons he learned about priorities, leadership failures, and the importance of puttin...

This week brought major tariff news, Supreme Court rulings, and fast-moving executive action that could directly impact steel, aluminum, and ultimately garage door pricing. In this episode of Torsion Talk, Ryan breaks down what actually happened, what it means for your business, and why most dealers are misunderstanding the headlines. The Supreme Court ruled against the use of certain emergency po...

In this episode of Torsion Talk, Ryan Lucia breaks down three simple, affordable ways to use AI in your home service business to generate more revenue—without being overly tech-savvy and without overhauling your entire tech stack. If you’ve been curious about AI but unsure where to start, this episode gives you practical, actionable steps you can implement in a day or two. Ryan opens with a quick...

In this episode of Torsion Talk, Ryan Lucia breaks down a timely article by Joseph Roberts (AQUED) titled “At a Crossroad Again: Navigating the Transitions Shaping the Garage Door Industry.” Ryan walks through the three core pillars of the article and adds his own real-world perspective from the dealer side, including what he agrees with, what he challenges, and what he believes is coming next for...

In this episode of Torsion Talk, Ryan Lucia breaks down one of the most viral and controversial AI tools to hit the market: Clawdbot. At the time of recording, this technology was exploding across the internet as a potential game changer for home service businesses. Since then, things have taken a sharp turn, prompting serious conversations around security, permissions, and safety. Ryan opens the...

Leadership is one of the most complicated and uncomfortable responsibilities a business owner will ever carry, and in this episode of Torsion Talk, Ryan Lucia goes deep into a realization that’s reshaping how he views leadership, culture, and decision-making. Ryan unpacks the tension every leader faces between trying to keep people happy and doing what’s actually best for the business, and why con...

Your website is no longer the front door to your business, and in this episode of Torsion Talk, Ryan Lucia explains why that changes everything for marketing in 2026. As AI, large language models, and offsite discovery take over how customers find brands, Ryan breaks down what business owners must do to stay visible, relevant, and recommended by AI-driven search experiences. Ryan explains how more...

Welcome to the first episode of Torsion Talk in 2026. In this episode, Ryan Lucia breaks down the five most important things garage door and home service business owners need to know about Google Business Profile this year. With major platform changes, AI integration, and shifting search behavior, Google Business Profile matters more than ever, and Ryan shares the updates that aren’t always making...

In this episode of the Torsion Talk Podcast, Ryan Lucia tackles one of the biggest questions garage door and home service business owners are asking right now: what marketing strategies are actually working today? With constant changes in Google, AI, and paid media, Ryan breaks down why relying on SEO alone is no longer enough and what you should be doing instead to generate business right now. Ry...

In this episode of the Torsion Talk Podcast, Ryan Lucia takes on one of the hardest topics in business: the tough conversations leaders avoid, create, or live inside without even realizing it. Coming off an incredible mastermind event in Atlanta, Ryan shares insights from guest speaker Chris Brooks of Central Door Solutions, whose sales-first approach built a thriving company without relying heavi...

On this episode of the Torsion Talk Podcast, host Ryan Lucia shares practical leadership, marketing, and sales lessons from inside a real garage door company. Ryan opens with a quick update on the sports card side business he started with his son and how he’s using it to teach money and business. Ryan then breaks down important Google Business Profile changes, including built-in post scheduling an...