Torch Talk

In this episode of Torch Talk, Lindsey Chupp sits down with Rob Robincheck, better known as Cutco Rob, to talk about sales, customer relationships, and what it takes to build a successful career around trust and consistency. After nearly three decades with Cutco, Rob shares how a summer job turned into a lifelong career and how he became the company's top-performing representative worldwide....

In this episode of Torch Talk, Lindsey Chupp breaks down what’s changing in search engine optimization and what businesses actually need to pay attention to moving into 2026. As AI continues to reshape how people search, Lindsey explains why relying on Google alone is no longer enough and how businesses need to think about visibility across multiple platforms. The conversation walks through what S...

In this episode of Torch Talk, Lindsey Chupp sits down with Mike Eberly, President of Weaver Commercial Contractors, to talk about leadership, growth, and what it takes to run a successful commercial construction company. Mike shares his journey from working on a dairy farm to stepping into the president role and why that brings a unique perspective shaped by hands-on experience and years of worki...

In this episode of Torch Talk, Lindsey Chupp sits down with Julia Kooser to break down what’s actually changing in social media and what businesses need to be paying attention to moving into 2026. As platforms evolve and search behavior shifts, social media is no longer just about posting content. Lindsey and Julia unpack how social is now directly tied to visibility, search, and long-term brand g...

In this episode of Torch Talk, Lindsey Chupp sits down with Dwayne Detweiler, owner of Salt Creek Coffee Roasting Company, to discuss building a business rooted in quality, consistency, and community. After spending decades in ministry, Dwayne shares how he transitioned into entrepreneurship and what it looked like to grow a coffee roasting business from a small garage setup into a full-time opera...

How to Spend Smarter on Paid Ads In this episode of Torch Talk, Lindsey Chupp breaks down what’s happening in the world of paid digital advertising and what businesses need to understand about PPC moving into 2026. As platforms like Google and Facebook continue to evolve, Lindsey explains how AI is changing the way ads are created, delivered, and optimized—and why many traditional strategies no lo...

In this episode of Torch Talk , Lindsey Chupp sits down with Leah Hudson, a strategic marketing leader, for a deep dive into what it actually takes to build, scale, and adapt marketing in a growing organization. Drawing from her time at Culligan, Leah shares how she helped lead regional expansion, digital transformation, and post-acquisition integration across multiple markets. Her experience high...

In this episode of Torch Talk , Lindsey Chupp sits down with Rodd Welker, leadership coach and founder of Eagle Advisor Group, for a practical conversation about developing leaders, strengthening teams, and improving performance through intentional growth. Rodd shares over 35 years' worth of insights from working with organizations across industries and leadership levels. The conversation exp...

In this episode of Torch Talk , Lindsey Chupp sits down with Cody Carpenter, Vice President of Branches Worldwide, for a behind-the-scenes look at building a global organization, navigating growth, and developing leaders with long-term impact. Cody shares the story of Branches from its early days to where it is today, along with all of the challenges, setbacks, and lessons learned along the way. T...

In this episode of Torch Talk, Lindsey Chupp sits down with Shasta Mast, Director of Leadership Holmes County at the Holmes County Chamber of Commerce, to discuss developing leaders, strengthening communities, and building connections that last. Shasta shares the story behind Leadership Holmes County and how the program was created to address a real need: developing confident, capable leaders in a...

In this episode of Torch Talk, Lindsey Chupp is joined by Julia Kooser for a blaze Business Expo wrap-up, breaking down the key insights, frameworks, and marketing resources shared during the event. The conversation focuses on one of the biggest challenges business owners face today: lack of clarity. Lindsey walks through how many companies are making marketing decisions based on guesswork instead...

In this episode of Torch Talk , Lindsey Chupp sits down with Misty Fraelich-Clark, Human Resources leader at Hummel Group, for a candid and practical conversation about modern HR strategy, talent acquisition, and building workplaces that truly support people. Misty shares insight from years in the HR field, walking through the biggest challenges organizations are facing today, including attracting...

In this episode of Torch Talk , Lindsey Chupp sits down with Seth Buckwalter, President of Whitaker Meyers, for a practical and eye-opening conversation about risk management, insurance strategy, and protecting what matters most in business. Seth unpacks real-world scenarios that many business owners overlook, from special event coverage and cyber threats to employment practices liability, directo...

In this episode of Torch Talk , Lindsey Chupp sits down with Linda Allison, founder of Allison Management Solutions, for a practical and insightful conversation about leadership, people management, and building strong workplace systems. Linda shares perspective from years of experience working with organizations on HR strategy, team development, and operational structure. The discussion explores c...

In this episode of Torch Talk , Lindsey Chupp sits down with Jordan Mullet, sales leader and trainer with Sandler by the Ruby Group, for a practical and candid conversation about what it really takes to build a high-performing sales team. Jordan breaks down why many business owners struggle with sales performance and where they often focus on the wrong metrics. He explains the difference between l...

In this episode of Torch Talk , Lindsey Chupp sits down with Deanna Nichols-Stika, Director of Branches Institute, to explore the Working Genius framework and how it helps leaders build stronger, more aligned teams. Deanna breaks down the Six Types of Working Genius — Wonder, Invention, Discernment, Galvanizing, Enablement, and Tenacity — and explains how the assessment focuses on productivity and...

In this episode of Torch Talk , Lindsey Chupp sits down with Dan Owolabi, leadership expert, author of Authentic Leadership , and keynote speaker for the blaze Business Expo, for a deep conversation about authentic purpose, clarity, and building organizations that last. Dan shares how Authentic Leadership grew from a timely book release into a globally recognized message read by executives, world...

In this episode of Torch Talk , Lindsey Chupp sits down with Cortney Christian, Client Relationship Support at Fierce Creative Solutions, for an honest conversation about growth, feedback, and finding the right seat on a team. Cortney shares her journey into Fierce, starting in a social media coordinator role without deep experience and learning quickly through hands-on creation, feedback, and dai...

In this episode of Torch Talk , Lindsey Chupp sits down with Katie Koglman and Megan Wilson from United Way of Wayne and Holmes Counties for an in-depth conversation about community impact, nonprofit leadership, and what it really looks like to support people behind the scenes. Katie, the CEO, and Megan, the Marketing and Development Coordinator, walk through how United Way operates locally, why e...

In this episode of Torch Talk , Lindsey Chupp sits down with Ty Meyer, founder of Promotion Therapy, for an honest conversation about servant leadership, family-first values, and what it really takes to build a healthcare business that puts people before profit. Ty shares his journey into physical therapy, shaped by early injuries, a love for science, and lessons learned growing up in a family-run...

In this episode of Torch Talk , Lindsey Chupp sits down with Samira, President of the Wooster Area Chamber of Commerce, for an in-depth conversation about leadership, community, and what it looks like to serve local businesses through seasons of growth and crisis. Samira shares her career journey, from leaving a full-time marketing role to take a part-time position at the Chamber, working multiple...

In this episode of Torch Talk , Lindsey Chupp sits down with Craig Nolletti, owner of The Warehouse Gyms, for a wide-ranging conversation about entrepreneurship, discipline, and building a business rooted in consistency and long-term thinking. Craig shares how his journey started in fitness at a young age, eventually leading him to open multiple gyms across Ohio. He walks through the evolution of...

In this episode of Torch Talk , Lindsey Chupp sits down with Larry Yoder, co-executive director of Pure Gift of God, to talk about adoption, foster care, and the long-term support families need beyond the moment a child comes home. Larry shares both his personal connection to adoption and the story behind Pure Gift of God, an organization created to remove financial barriers and provide ongoing re...

In this episode of Torch Talk , Lindsey Chupp sits down with Rick Mast, founder of Casa di Sassi, to talk about what it really looks like to build a manufacturing business rooted in craftsmanship, relationships, and long-term thinking. Rick shares the full story behind Casa di Sassi, from his early days in the stone veneer industry to launching his own company, acquiring Casa di Sassi, and eventua...

In this episode of Torch Talk , Lindsey Chupp sits down with David Beasley, recently retired Goodyear executive and Chair of C12 Northeast Ohio, for a thoughtful conversation about leadership, faith, and purpose in the marketplace. After nearly 40 years with Goodyear Tire & Rubber Company, David reflects on the lessons learned from a long corporate career and how those experiences shaped the w...