Top Click Media

The Plaud Note Is the Smartest Voice Recorder Out Right Now The Plaud Note isn’t just a voice recorder it’s an AI-powered tool that turns your conversations into clear, structured notes. Whether you’re in a meeting, interviewing someone, or capturing ideas on the go, Plaud Note records with crisp audio and then transcribes everything using ChatGPT. No more messy voice memos. No more forgetting wha...

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Be Careful Who You Let “Fix” Your Google Ads Not everyone, including some Google reps, who offer to fix your Google Ads knows what they’re doing. Changing bids, adding broad match keywords, switching to automated bidding, or Pmax can do more harm than good. If someone doesn’t understand your business, your margins, or your goals, they’re not fixing your ads. They’re guessing. A broken campaign can...

Screen Studio is the best screen recording software for short form content If you’re making short-form videos and need clean, high-quality screen recordings, nothing beats Screen Studio. It records smoothly, looks polished straight out of the box, and saves you hours of editing. The movements are natural, the quality is sharp, and it feels made for content creators who actually care about how thei...

If You Can’t Explain It Simply, You Don’t Understand It If the person handling your SEO or Google Ads can’t explain what they are doing in plain language, they probably don’t understand it properly themselves. It’s easy to hide behind jargon, complicated reports, and endless analytics dashboards. But if they truly understood your business, your goals, and the platforms they are managing, they woul...

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Should you be bidding on your own brand name in Google Ads? The short answer is no — unless someone else is. If no competitors are bidding on your brand, you’re just wasting budget on clicks you would have gotten for free through organic search. But if others are bidding on your name, then it’s worth protecting. Just keep it limited. No more than 10 percent of your budget. Here’s the part many age...

Why PMax Doesn’t Work for Google Search Performance Max sounds convenient, but it’s not built for proper Search campaigns. Performance Max can be incredibly effective for eCommerce brands, especially when it’s tied to a product feed through Google Shopping. Google knows what you sell, matches it with what people are searching for, and pushes your products across Search, Display, Shopping, YouTube,...

South Africa’s Top Google Searches in April 2025 According to Ahrefs, some of the most searched terms on Google in South Africa this month reveal a clear trend - online gambling dominates. While other industries fight for clicks, gambling-related searches continue to pull staggering traffic. It says a lot about where attention is going, and what South Africans are spending time and money on online...

You Can’t Do Serious SEO or Google Ads Without Paid Software If you’re serious about results, free tools won’t cut it. Platforms like Ahrefs and Semrush give you the data that actually drives decisions. You can see what keywords your competitors rank for, how strong their backlinks are, where their traffic comes from, and what ads they’re running. Without that, you’re working blind. With it, you’r...

How Much Does a Click Cost in Google Ads? There’s no fixed answer. The cost of a single click in Google Ads can range from a few cents to hundreds depending on your industry and competition. Clicks in high-profit industries cost more because advertisers are willing to bid higher for potential leads. If more people are competing for the same keyword, the price goes up. If people tend to convert qui...

No Website No Google If you don’t have a website, you don’t exist on Google. It’s that simple. Google can’t rank what it can’t crawl. Without a website, you’re missing out on search traffic, discovery, and the ability to show up when people are actively looking for what you offer. You can have the best product or service, but if someone searches and finds your competitor instead, it won’t matter....

Not Everything Can Be Advertised on Google Ads Just because something is legal doesn’t mean Google will let you advertise it. Google has strict ad policies that block or restrict certain industries, products, and even specific keywords. Even if your business is compliant, your ads might not be. The platform will simply disapprove them or prevent them from running at all. Before launching a campaig...

Who I Make My Videos For I make short-form videos about SEO, Google Ads, social media, and AI. But not every viewer is a client—and that’s the point. Some of you will hire me. Some can’t afford to, and that’s okay. Some are part of in-house teams who just need better clarity. The goal is to share what I know, help you understand the landscape, and cut through the confusion. Whether you work with m...

Broad Match Keywords Can Destroy Your Google Ads Performance f your Google Ads account isn’t converting and the budget disappears fast, check your keywords. Broad match might look tempting—it promises more reach and less effort. But in reality, it wastes spend on irrelevant searches, pulls in low-quality traffic, and makes your data harder to control. You’re not targeting. You’re guessing. And Goo...

Google vs Social Media: Which One Wins? Google and social media serve different purposes—and the best choice depends on what you’re trying to achieve. Google (including Google Ads and SEO) is intent-based. People go there when they’re actively looking for something. It captures high-quality traffic with clear intent to research, compare, or buy. Social media is interest-based. It’s great for build...

The Easiest Way to Come Up With Short-Form Video Ideas If you’re not sure what to post next, start with what you know. Your job, your skills, your industry knowledge. It might seem normal to you, but to others, it’s valuable. Talk about something you’ve learned. Break down a common misconception. Share what your day actually looks like. These are the kinds of videos people stop and watch. The goal...

Can AI and ChatGPT Content Rank on Google? Yes, content written with ChatGPT or any AI tool can rank on Google - but only if it’s done properly. Google doesn’t penalise content just because it’s AI-generated. What it looks for is quality, relevance, originality, and value. If you’re copying and pasting straight from the tool without editing, adding insight, or thinking about the user’s intent, it’...

How Many Words Does a Blog Need to Rank on Google? If you’re writing 400–600 word blogs and expecting to rank, you’re wasting your time. Multiple SEO studies have shown that the average first-page result on Google contains at least 1,000–1,500 words—and often much more for competitive topics. Why? Because Google prioritises depth. Longer blogs have more space to: • Answer more user questions • Cov...

Why Screaming Frog Is a Must for Technical & On-Site SEO 🐸 If you’re handling SEO without Screaming Frog, you’re missing the full picture. It digs deep into your website—crawling every URL like a search engine bot. It flags broken links, missing tags, redirect issues, duplicate content, and loads of technical SEO problems that are easy to miss. But Screaming Frog also helps with on-site SEO. You...

Want to advertise your YouTube videos? You’ll need to link your YouTube channel to Google Ads first. Once they’re connected, you can run video ads directly on YouTube, in search results, or even across the Google Display Network. You can also target people based on their interests, keywords, and even re-engage viewers who’ve already interacted with your content. This connection is the foundation f...

Google Made Over 5,000 Algorithm Changes in One Year Google made more than 5,000 tweaks to its search algorithm last year alone. That’s an average of 13 updates a day. This isn’t just trivia—it’s a reminder. If you’re treating SEO like a one-and-done task, you’re already behind. Search visibility is always moving. What worked six months ago might not work today. SEO isn’t a checkbox. It’s a proces...

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Turn Basic Pics Into Scroll-Stopping Lifestyle Content with ChatGPT ChatGPT’s new image generation feature takes your ordinary product photos and transforms them into professional-looking lifestyle shots—without the cost of a full shoot. Whether you’re running Meta ads, building a content library, or refreshing your brand visuals, this tool helps you create high-converting, high-quality images in...

How to Create URL Exclusions in GA4 (So Traffic Gets Proper Credit) Getting random referrals in GA4 from things like payment gateways or third-party tools? You need to set up unwanted referrals (URL exclusions) to make sure credit goes to the right traffic source. Here’s how: 1. Go to Admin > Data Streams 2. Click your web data stream 3. Scroll to More Tagging Settings 4. Select List unwanted refe...