Top Click Media

The Power of SEO: Putting a Value on Organic Traffic Here’s a simple way to show the value SEO can bring to a business. I looked at 90 days of Google Analytics data for one of my clients. 49% of all sessions came from organic search. Then I looked at the Google Ads data for the same 90-day period. The account spent just over R49,000 on Google Ads. And organic search delivered more traffic than all...

Looking for a Canva Alternative? Try PosterMyWall If you’re creating content for Instagram, Facebook, posters, promotions or social media, here’s a tool worth checking out. It’s called PosterMyWall. I’ve got no affiliation with them. I just like finding alternatives to the same boring templates and generic AI slop that everyone else is using. PosterMyWall gives you a huge library of ready-made tem...

Be Careful of SEO and AEO Services Promising Easy Results SEO and Answer Engine Optimisation are complicated. There are no guaranteed shortcuts, and there are definitely no magic subscriptions that suddenly give you incredible rankings because they publish a blog every day and build a few backlinks. I keep seeing services advertised online showing dramatic before-and-after screenshots and promisin...

Google Ads Quality Score: What is it and why is it so important? Have you ever looked at your Quality Score inside Google Ads? It’s one of those fundamental things you need to understand because the quality of your ads can have a major impact on what you pay for clicks and how competitively your ads perform. Google gives your keywords a Quality Score from 1 to 10, based mainly on: • Expected click...

Create Animated Videos for Free with HeyGen HyperFrames and Claude Code You can now create animated videos using HeyGen HyperFrames and Claude Code, and it’s incredibly simple. HyperFrames itself is free and open-source, and local rendering doesn’t use HeyGen credits. You may still pay for your Claude Code usage or any optional hosted AI services you use.  Install the HyperFrames skill inside Clau...

Are You Embarrassed Of Your Website? Be honest with yourself. When you give someone your website address, are you actually proud of what they’re going to see? Does it represent your business properly? Does it explain what you do? Does it make people trust you? Because if you’re embarrassed about your own website, that’s a problem. Your website is one of the most important parts of your business on...

Your Slow Website Is Hurting Your SEO I don’t care what anyone tells you, if your website is painfully slow, it is going to hurt your results. And often, the slow website is only the presenting problem. The real problem could be underneath: • Poor hosting • Too many plugins • Heavy scripts • Oversized images • Bad development • Technical problems across the site Site speed and Core Web Vitals form...

Giving Back to the Next Generation of Digital Marketers at Rosebank International The other day I had the privilege of being a guest speaker at Rosebank International in Braamfontein, Johannesburg. I recently saw that they were teaching digital marketing and thought, I’ve been doing this for nearly 20 years, I love this industry, why not give something back? I was supposed to speak for 30 minutes....

Is Your Company and Brand Being Mentioned and Cited in ChatGPT and Other AI Models? Do you actually know whether your company is being mentioned or cited in ChatGPT, Claude, Perplexity, Grok or Google AI Overviews? Most businesses have no idea how to check. I’ve been testing @OtterlyAI, and I’m really impressed with it. You can put in your own brand or a competitor and see: • Where your brand is b...

SEO and Ads Bring Traffic. Websites Convert Getting people to your website is only half the job. Google Ads can bring you clicks. SEO can bring you organic traffic. Social media can send people to your site. But none of that guarantees a sale. The website still has to convert. If your prices aren’t competitive, your product range is weak, your shipping is poor, your warranties aren’t clear, or peo...

Your Camera Isn’t the Problem. Clean Your Damn Lens. If you’re filming content on your phone or camera, do one simple thing before you start: Clean your lens. It sounds obvious, but I see people getting this wrong all the time. Your phone is in your hand all day. You touch it, put it down on tables, put it in your pocket, and the camera lens picks up fingerprints, dust and dirt. Then people start...

Bad Google Ads Leads? The GIGO Principle Explains Why If your Google Ads campaigns are not producing the conversions you want, the problem may be the data you are feeding back into Google. There is a simple principle called GIGO: Garbage In, Garbage Out. And it applies perfectly to Google Ads. Automated bidding can work extremely well, but only when Google is receiving accurate conversion data. If...

Use Claude Cowork Chrome Extension to Optimise Your Google Business Listing If you want better local SEO results, your Google Business Profile needs to be properly optimised. One of the easiest ways I’ve found to do this is using Claude Cowork with the Claude Chrome extension. Open your Google Business Profile, make sure it’s ready to edit, then ask Claude to first read your website and understand...

The Google September 2026 Spam Update Is Rolling Out. What You Have to Know Google has started rolling out its September 2026 Spam Update, and if you’re involved in SEO, keep an eye on your rankings over the next couple of weeks. The update started on 24 September 2026, is global, applies to all languages and may take up to two weeks to complete. So what does it mean? Google continually updates it...

What are most popular AI Brands and AI Chatbots in South Africa (August 2026) I pulled together data from Similarweb, DataForSEO and Google Keyword Planner to get a clearer picture of which AI brands South Africans are actually searching for and using. Here is what the data shows. Most searched AI brands on Google in South Africa: ChatGPT Gemini DeepSeek Claude ChatGPT is in a league of its own, w...

Start Using Reddit To Get Clients and To Help with Research Have you ever properly used Reddit? I’ve been using it a lot more over the last few months, and I honestly think a lot of businesses and marketers are completely underestimating it. Reddit is made up of communities around almost every topic imaginable. People ask questions, share ideas, give advice, talk about problems and help each other...

Have You Seen Nike’s Robots.txt File on Their Website? For those of you who don’t speak SEO, a robots.txt file is a simple text file that gives instructions to search engine crawlers about which parts of a website they can or cannot crawl. Most robots.txt files are pretty boring. Nike’s is not. Their famous slogan is: Just Do It. But inside their robots.txt file, they’ve changed it to: Just Crawl...

Nike’s SEO Is BROKEN. And I’ll Prove In This Video.  Nike are performing terribly when it comes to SEO. I put  nike.com  into Ahrefs and looked specifically at the United States. At first glance, the numbers look incredible. Nike were ranking for around 406,000 keywords. But then I started filtering out branded searches. Nike. Jordan. Air Force 1. Barcelona. And all the other branded terms associa...

Nike Just Lost Mbappé. Here’s the Marketing Lesson. Kylian Mbappé has ended his long relationship with Nike and joined Swiss sportswear brand On in a deal that includes both cash and equity. For On, which is pushing into football, signing one of the world’s biggest athletes gives the brand enormous global attention.  The timing is particularly interesting because Nike is already going through a ma...

Google Ads Agencies: Beware of This Fake Client Phishing Scam If you manage Google Ads accounts for clients, you need to know about this scam. And yes, it’s real. Other PPC agencies have been reporting the same pattern. The scam often starts with what looks like an incredible new business enquiry. Someone claims to work for a large, legitimate company and says they have a massive Google Ads budget...

What Is the Most Popular SEO Software in South Africa? Semrush or Ahrefs? I wanted to see which of the two biggest SEO software platforms, Semrush or Ahrefs, attracts more traffic from South Africa, so I compared them using Similarweb. The difference surprised me. According to the Similarweb data I checked: • Semrush: approximately 92,000 monthly visits from South Africa • Ahrefs: approximately 34...

Getting Less Than 200 Views on Instagram or TikTok? Your Content Might Be the Problem It’s easy to blame the algorithm when your videos on Instagram, TikTok, Facebook, YouTube or LinkedIn aren’t getting views. “The Instagram algorithm changed.” “TikTok isn’t pushing my videos.” “My reach has been restricted.” Sometimes the answer is much simpler: your content just isn’t good enough. If people aren...

Get Your Business on Top of ChatGPT in South Africa and the World When someone asks ChatGPT for the best business, agency or service in your industry, you want your company to be one of the names that comes up first. That is where Answer Engine Optimisation comes in. At Top Click Media, we’ve applied this to our own business first. Search for: • Best digital marketing agency in South Africa • Best...

Google Ads Audit: A Perfect Example of How Businesses Waste Money I audited a Google Ads account for a high-end luxury safari company, and unfortunately, it’s a perfect example of how a good business with a great website can waste serious money when its Google Ads account isn’t set up correctly. The problems included: • Google automatically applying changes to the account • Page views incorrectly...

Connect Your WordPress Site to Claude and Make Edits Using the REST API You can connect Claude directly to your WordPress website through the WordPress REST API and use natural language to help manage your site. Instead of constantly logging into WordPress, finding pages and manually making changes, you can ask Claude to perform supported actions through the API. You can use it to help: • Create a...