Nicola Washington
Too Much Social Podcast
If you're tired of playing the algorithm's game, but want to use Instagram to find readers for your work, this is the podcast for you. Listen for Instagram insights, practical tips, and encouraging pep talks, curated especially for writers and authors. nicolawashington.substack.com
Author
Nicola Washington
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
S3 E1: Serving Books 📚 Getting words on the page 08.07.2026 1:35:08
Welcome to episode 1 of this brand new series, Serving Books: from inspiration to publication . The podcast where I map what it takes for a book to go from being a glimmer of an idea to landing in your readers’ hands. In this series I’ve interviewed industry experts including writing mentors, book coaches, writing community founders, editors, agents, book marketers, publicity and pr experts, and b...
Introducing... Serving Books: from inspiration to publication, a book's journey into your reader's hands 02.07.2026 2:21
The Too Much Social Podcast is back for the summer but this time I’m doing something a little different! Instead of focusing purely on the mechanics and mindset of Instagram book marketing, I’m casting my net a little further, partly to satisfy my own curiosity - but hopefully to satisfy some of yours too! To give you a little context, the inspiration for this latest podcast series is that I have...
S2 E3: 😱SCREAM-SHOT😱 Taming the twin ogres of visibility and vulnerability 31.10.2025 48:26
Boo! 👻 Welcome back to the TOO MUCH SOCIAL podcast! 👻 In this Halloween mini-series - 😱 SCREAM-SHOT (yes, I went there) - we’re exorcising the biggest fears that haunt writers and authors when it comes to book marketing and audience growth 🎃 In today’s episode I speak to Lauren Currie about how writers and authors can defeat the double threat of visibility and vulnerability that you often expe...
S2 E2: 😱SCREAM-SHOT😱 Going from ghosted to hosted on podcasts 👻 29.10.2025 32:02
Boo! 👻 Welcome back to the TOO MUCH SOCIAL podcast! 👻 In this Halloween mini-series - 😱 SCREAM-SHOT (yes, I went there) - we’re exorcising the biggest fears that haunt writers and authors when it comes to book marketing and audience growth 🎃 In this three-part mini-series I’m talking to experts who’ll help you face down your biggest book marketing fears and slay those audience-growing nightmar...
S2 E1: 😱SCREAM-SHOT😱 Slay the Time Vampire before it drains the joy (and life) out of your book marketing 🧛🏻♀️ 27.10.2025 54:08
Boo! 👻 Welcome back to the TOO MUCH SOCIAL podcast! 👻 In this Halloween mini-series - 😱 SCREAM-SHOT (yes, I went there) - we’re exorcising the biggest fears that haunt writers and authors when it comes to book marketing and audience growth 🎃 In this three-part mini-series I’m talking to experts who’ll help you face down your biggest book marketing fears and slay those audience-growing nightmar...
BOO! 👻 What scares you most about book marketing? 22.10.2025 1:20
The TOO MUCH SOCIAL PODCAST is BACK this half-term holiday for a brand new three-part podcast mini-series… A couple of weeks ago I checked the download stats for the first series of the podcast that I started on a whim in July, without a clue what I was doing, and was staggered to see that the 6 episodes have been downloaded over 3.6k times! I really enjoyed making the first series but didn’t have...
S1 E6: Hashtag, It's Summer - but what if I don't want to do my own book marketing? 27.08.2025 16:51
Hello, and welcome back to the Hashtag, It’s Summer podcast series, which is my invitation to you to stay in touch with your Instagram book marketing and platform building in this super-busy season. This week’s episode is the last of this series! If you’d like me to record more episodes in future, let me know in the comments! I’ve really enjoyed this experiment and would like to record more but, l...
S1 E5: Hashtag, It's Summer - will Instagram work if I only have a small audience? 20.08.2025 24:46
Hello, and welcome back to the Hashtag, It’s Summer podcast series, which is my invitation to you to stay in touch with your Instagram book marketing and platform building in this super-busy season. This week’s episode is for you if you ‘only’ have a few hundred followers and are wondering whether there’s any point in investing time in your Instagram account, OR if you’re tired of chasing follower...
S1 E4: Hashtag, It's Summer - no one engages with my Instagram posts - what can I do? 13.08.2025 19:58
Hello, and welcome back to the Hashtag, It’s Summer podcast series, which is my invitation to you to stay in touch with your Instagram book marketing and platform building in this super-busy season. This week’s episode is all about one of my favourite subjects - engagement. Account growth tends to grab all the headlines for obvious reasons, but the internet is littered with tales of people with la...
S1 E3: Hashtag, It's Summer - how do I grow my Instagram account? 06.08.2025 24:21
Hello, and welcome back to the Hashtag, It’s Summer podcast series which is my invitation to you to stay in touch with your Instagram book marketing and platform building in this super-busy season. I’ve recorded a slightly longer episode this week because it turns out I have A LOT to say about growth (and this version is 15 mins shorter than the original ✂️ 🙈) . I actually find it quite tricky to...
S1 E2: Hashtag, It's Summer - what if every time I post I feel like I might die of Cringe? 30.07.2025 16:36
Hello, and welcome back to the Hashtag, It’s Summer podcast series which is my invitation to you to stay in touch with your Instagram book marketing and platform building in this super-busy season. This is episode two, and contrary to what I previously said, this episode is about The Cringe! I was supposed to record an episode about how to get started on Instagram but this question of how to tackl...
S1 E1: Hashtag, It's Summer - there's not enough time for Instagram! 23.07.2025 13:15
Welcome back to the Too Much Social Podcast and the first full-length episode of Hashtag, It’s Summer , the series I’m sharing weekly for the next six weeks so you can access support with your Instagram in amongst the many other demands of the summer holidays! When I announced the podcast on Instagram last week some of you took the time to let me know this is exactly what you need this summer, so...
S1: Hashtag, It's Summer - trailer 15.07.2025 2:58
Hashtag, It's Summer is coming! What can you expect? Who is it for? Lend me your ears for three minutes and I'll explain it all - this is your invitation to a kinder, calmer way to do Instagram this summer ❤️ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolawashington.substack.com/subscribe
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