Tomorrow's Bites with Andrés and Sjacco

In this episode of Tomorrow's Bites, we sit down with Vincent Kuiper, founding partner of Gota Ventures, to build what might be the most honest roadmap for launching a food brand in 2026. Vincent has now covered over a dozen case studies of breakout CPG brands. Graza, Chomps, Upfront, Good Girl Snacks... What he found across all of them isn't what most founders expect to hear. Vincent star...

Can a tiny farm out-earn a commodity grower? Herb Young proves it can. His neighbors thought he'd gone crazy: an organic hippie with 1,350 citrus trees. Then they saw his website: sold out, sold out, sold out. Now those same conventional farmers are calling him for advice. Herb built Squeeze Citrus as a commercial brand from day one, with professional branding, direct-to-consumer marketing, an...

What if the missing ingredient in the food system isn't a better product, but a better way to build the people who build the products? In this episode of Tomorrow's Bites , we sit down with Bart van der Zande , Director of Fresh Ventures , a venture studio on a mission to transform the food system by doing something that accelerators and VCs largely don't: building companies from scrat...

How can you position yourself when you don't have a distribution network or the necessary industry connections? Maybe everything you need to catch people attention is identity. Curry Smugglers didn't knock on wholesaler doors, the wholesaler called them. Steve D. Sailopal built a brand distinctive enough that Selfridges stocked it, Fortnum & Mason gave them a full window display on Pic...

The farmer knows more about your food than anyone. But he doesn't own a single byte of data about it. Someone else does and they're not sharing the value back. In this episode of Tomorrow's Bites, we sit down with Neil Smith, co-founder of Grow, to unpack one of the most counterintuitive arguments in food right now: that blockchain, the technology most people associate with crypto spec...

Most food startups run out of money before they run out of ideas. The ones that don't share one thing in common: they started planting before they were hungry. In this Build in Public episode of Tomorrow's Bites, Andres Jara is back with a month that took him from securing funding in the Netherlands to speaking on stage at a regenerative agriculture summit in Colombia, and seeing his fathe...

What if the only way to build a business farmers actually want is to shut up, sit down, and have 500 conversations first? In this episode of Tomorrow's Bites , we sit down with Innocent Ociti , founder of Kicente EcoLogic in Uganda a former humanitarian worker who left the offices of UNDP to go village by village, garden by garden, learning what smallholder farmers actually need. Not what they say...

Seven months of daily posting lead her to a burnout for only 5,000 followers. Most people would quit. Wendy Luong didn't; she just stopped copying others and started being herself: A food scientist with a Chinese mom and a lab full of ideas. That shift changed everything. One video about boiling tofu, combining science and her mother's wisdom, brought her 100,000 followers overnight. With...

Most food founders obsess over ingredients and market fit. But they barely wonder about why food looks the way it looks. In this episode of Tomorrow's Bites, we sit down with Martin Hablesreiter and Sonja Stummerer, the Austrian duo behind Honey and Bunny, to challenge everything food founders think they know about why people actually eat what they eat. They are architects turned food designer...

What if the ugliest product in the room turned out to be the most revolutionary? Most founders wait until things look polished before showing them to the world. Daniel Reisman did the opposite: he strapped a phone to a cow's neck, turned on vibration mode, and started a farming revolution. His co-founder Chris built a black box full of spaghetti wires, handed it to a skeptical farmer, and pushed a...

What if the key to changing the global food system is refusing to think globally? In this episode of Tomorrow's Bites , we sit down with Maarten Klop , co-founder of Grounded & Amped and community organizer behind some of the most quietly radical food and regenerative projects in the Netherlands. Maarten doesn't build empires, he builds roots. Starting with a festival on a military for...

What do you do when a fire burns down your office and takes your brand story with it? In this episode of Tomorrow's Bites , we check back in with Andres Jara, Co-founder of Favamole, for another raw and unfiltered building-in-public update. Just one day after our last recording, a fire tore through Kitchen Republic, the shared workspace where Andres and dozens of other founders were building t...

We grow fewer than 20 crops to feed 8 billion people. Meanwhile, thousands of nutritious, climate-resilient crops are sitting in the ground: forgotten, stigmatized, and completely ignored by the market. Why? In this episode of Tomorrow's Bites, we sit down with Mustafa Durgun, founder of the Sovereign Yields Initiative, to expose one of the most overlooked blind spots in our food system: the c...

What would change if farmers stopped planning for the next season and started planning for the next 1,000 years? Most agricultural systems are built around short-term yields, annual revenues, and immediate survival. But what if the real question is not how to grow more next year, but how to protect and regenerate land for generations to come? With Peter Michel Heilmann, initiator of the 1,000 Year...

Most health brands don’t fail because they lack good intentions. They fail because good intentions aren’t enough. In this episode of Tomorrow’s Bites, we sit down with Hana James , co-founder of Greenhouse, to unpack what it really takes to build a health food brand that lasts more than a trend cycle. Hana didn’t start in business. She was on track to become a doctor. But during that journey, she...

GO FUND ME TO HELP FAVAMOLE AFTER THE FIRE: https://www.gofundme.com/f/from-fire-to-regeneration-support-favamole/cl/ What if the best thing your co-founder ever did for your company was go on holiday? In this Build in Public episode of Tomorrow's Bites, Andres Jara returns with a month that threw everything at him at once: two accelerator demo days, new funding, a Finnish retailer landing in...

Most sustainable food startups think the hardest part is growing better vegetables. But you hit the real wall the moment you need to get those vegetables into kitchens. In this episode of Tomorrow's Bites, we sit down with Nita van Dam, co-founder of Nimble, to unpack why the gap between nature-inclusive farmers and professional kitchens is wider and stranger than most people think. Nita didn&...

How do you actually find the right investor? Many founders believe it starts with the perfect pitch deck, the right numbers, and a polished presentation. But sometimes, the real connection happens somewhere else entirely. In this short episode, Andres Jara , co-founder of Favamole, shares how a simple and honest conversation at a regenerative agriculture conference led to a €250K investment. Inste...

Jan Dirk did something almost unthinkable in Dutch agriculture: he stepped out of the conventional dairy system, reduced his herd, stopped using antibiotics, kept horns on his cows, rebuilt his barn, and committed to raw milk cheese, all while others scaled up. The result? An award-winning regenerative cheese brand built on soil health, biodiversity, and deep observation, not industrial efficiency...

What happens when the dream you’re building starts building pressure back on you? In this raw and honest Build in Public episode, Andres shares what most founders don’t talk about: the silent stress of fundraising, due diligence, grant deadlines, sales targets, and scaling, all at the same time. From applying to a €3.9M subsidy to juggling investor conversations and major wholesaler pitches, the s...

What if the biggest food source in your neighborhood is literally falling on the ground, but you can't even see it? In this episode of Tomorrow’s Bites, we sit down with Elspeth Hay, author of Feed Us With Trees , to unpack one of the most overlooked truths in our food system: for thousands of years, humans across the Northern Hemisphere relied on nuts like acorns as staple foods, and then we...

Why did selling sustainable coffee directly to consumers fall flat, while selling it to businesses unlocked real traction? This short dives into a hard lesson many impact startups learn too late. Good values do not automatically translate into consumer demand. Awareness does not equal willingness to pay. With Sebastian Nielsen from Slow Coffee, we unpack why the B2C story struggled. The education...

What if the biggest reason we waste food isn’t laziness, but lack of transparency? In this episode of Tomorrow’s Bites , we sit down with Evelien Moriau , founder of Ostras , a startup that’s turning everyday grocery shopping into a data-powered tool to fight food waste, save money, and change consumer habits at scale. After years in consulting, Evelien made the leap into entrepreneurship with a s...

"If you don’t sell, the mission dies." It’s a sentence most impact-driven founders avoid saying out loud, but year two has a way of forcing honesty. In this Build in Public episode of Tomorrow’s Bites , we sit down again with Andres Jara, co-founder of Favamole, to unpack the unfiltered reality of building a food startup beyond the hype of year one. The vision is still alive. The mission...

What do you build when your country collapses, and doing nothing isn’t an option? In this episode of Tomorrow’s Bites , we sit down with Rudolph Elias, founder of Agreen and 2XPND, to unpack one of the most intense and unconventional food entrepreneurship journeys we’ve ever recorded. When Lebanese farmers were throwing apples onto the streets because they couldn’t sell them, Rudolph started build...