Rebecca Vickers

Today in Marketing

Business EN ↓ 3 episodes

Welcome to Today In Marketing , the podcast that keeps you ahead of the curve in the ever-changing world of marketing. Hosted by Rebecca Vickers, this show brings together industry leaders, trendsetters, and marketing innovators to break down the biggest stories, strategies, and shifts shaping the marketing landscape. From digital breakthroughs and brand storytelling to experiential marketing and AI-driven strategies, we dive into what’s working now—and what’s next. Each episode delivers actionable insights, expert interviews, and real-world case studies, so whether you’re a seasoned markete...

Author

Rebecca Vickers

Episodes

Why Most B2B Funnels Fail and How UX and Data Fix Them 09.02.2026 47:02

B2B funnels do not fail because of ads. They fail because the experience breaks before conversion. In this episode, Rebecca talks with Antonia Fatsea about UX design, data driven strategy, and how B2B companies guide buyers through long decision cycles. They unpack common mistakes in lead generation, how to align marketing with operations, and what founders and teams need in place before scaling d...

The Power Method: Proven Strategies for Modern Brands 03.12.2025 43:47

How do you build a powerful brand in today's overly saturated digital space? In this episode of Today in Marketing, Rebecca chats with Jessica Butcher, founder of Power Branding, about what happens when spreadsheets meet storytelling. Jessica shares her leap from accounting to marketing and how she built an agency that helps businesses go from amateur to elite. They dig into how Jessica blends...

AI and the Future of Copywriting 26.11.2025 50:43

Is AI a crutch for your creativity or a tool to enhance your voice? In this conversation with Lib we chat about how AI helps and where it quietly misses the mark with our content and copywriting. We talk about the tension between quick outputs and the slower thinking writing needs, and why polished tools can spark imposter feelings if you are not grounded in your own voice. AI will not do the thi...