Today in Digital Marketing

Why do Germans hate social media? Will a government threat finally convince Meta to better support hacking victims? YouTube Shorts gets easier to measure. And Facebook abandoned it, but LinkedIn picks it up.  📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWa...

Meta's platforms crash in the most terrifying way possible. TikTok engagement is dropping like a rock. Why you're probably pricing your bundles wrong. And is Google's announcement today, finally, mercifully, the end of AI spam in its search engine? 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us L...

Caught in the crossfire — how good marketers being penalized for the actions of bad actors. Also: Threads finally gets an API. Performance Max rolls out to more Microsoft advertisers. Are p.r. people aiming at the wrong target? And some very welcome updates to Instagram messaging. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social...

Does Meta keep logging you out of your account? You're not alone. Also: Wordpress might already be selling your brand's content. The two TikTok trends you might want to consider stealing. Social media engagement continues to decline. And Google's in hot maple-flavoured water. 📰  Get our free daily newsletter 📈  Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us o...

Google caves under industry pressure and lets marketers more finely control their ad campaigns. Money is flowing back into ad-tech. TikTok pulls even more music off their app. And marketers are worried that AI will take their jobs. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s storie...

Riza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Priming, and Negative Word of Mouth." He joined Tod to walk through his findings. It's going to happen. Someone from your company's going to do something dumb, and that will result in a negative review on Facebook or Google or something.  W...

Sometimes, one of the tasks of a marketing person at a company, is to propose partnerships between their brand and another. This offers the opportunity of joint advertising campaigns (like Coca-Cola and McDonald’s), cause-based alliances (like Target and UNICEF), or even bundling products together — like the streaming deals that include joint Hulu and Spotify subscriptions. But finding those partn...

How does a photo holding a product move the needle in terms of that product's consumer perception? More than you'd think. Tod speaks to a researcher who studied this effect. There are many advantages of e-commerce for the consumer — they can shop from home, it’s easier to compare products from different stores. But there’s always been one big disadvantage: They can’t touch anything. Someti...

Tod speaks with the co-author of a scientific study that questions whether supporting a popular social causes is always a guaranteed win for your brand. Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives...

New scientific research find that asking people to review product reviews or check out other product pages may be causing people to abandon their carts. In the e-commerce space, there is no end to the number of plugins, platforms, and pop-ups you can install on your store's webfront to try to juice sales. One of the biggest focuses of this category is around increasing the conversion rate betw...

Tod is on holiday until Feb 29, so in this episode, we're bringing you a sample episode of the new podcast from our Google Ads correspondent, Jyll Saskin Gales. 📰  Get our free daily newsletter 📈  Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on  social media  or  contact us In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketin...

X on the hot-seat over what some say are wildly inflated ad results. Also: The quick way to get more product reviews. A huge bump in programmatic spend is on the way. And Twilio considers a fire sale. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Links to all of today’s stories here . GO PREMIUM! Get th...

Your chatbot could land you in court… TikTok’s playing hardball… Snapchat’s new measurement announcement… a nice Google update for salespeople… and the five colors Pinterest says you should not sleep on. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Links to all of today’s stories here . GO PREMIUM! Get...

What's next after yesterday’s disastrous day in the Meta ad auction? Also: Pinterest adds the collaboration tools you’ve wanted. Instagram adds the filter you didn’t want. And which platform is about to add a 30% tax to your ads? Here’s a hint: It ryhmes with Feta. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or c...

Google is removing Merchant Center and replacing it with a new simplified version — what it means for marketers. Also: European influencers walk a dangerous line. The mystery of the Spacing button in Google Ads is solved. And the chaos a single zero can make. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us...

Amazon gets sued, and the whole industry holds its breath. How to keep the Nazis off your next X campaign. Threads gets trends. Drift gets bought. And LinkedIn delivers agencies their own API. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Lis...

Heads up if your brand uses Facebook Groups — Meta is about to close the door on third-party tools. Pinterest’s numbers are up, with concerns about their new Google deal. Marketers plan to spend more this year. And why the Taliban is shutting down web domains. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us...

One of the jobs of a marketer is to instill in the consumer a sense of trust — trust in the brand, trust in the product or service, trust in how the company handles their personal data, and so on. That latter job is often fulfilled by putting a privacy notice on the site. Sometimes we do it because it's the law in our country; sometimes, in an effort to show people we're a responsible comp...

Shopify is shutting down its Reviews app… We learn what makes up Threads’ discovery algorithm. HubSpot has some nice updates. Google’s Bard is no more. And why can’t TikTok tell the difference between shoes and a sponge. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-...

An apparent bug at Google lets your competitors take your ads offline. Snapchat’s numbers are growing but revenue is slowing. The digital ad industry still doesn’t like Google’s post-cookie plans. And why TikTok wants to add a second app to your phone’s home screen. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advert...

If Facebook’s dead, why is their user base still climbing? The answer is two letters long. Also: Microsoft beefs up its ads platform. Why your brand’s web site may have just lost its Search Console connection. And LinkedIn decides what we all need is more AI-generated fake congratulatory messages. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an ex...

What matters when it comes to your search engine ranking? Google will tell you, but won’t. Also: More cuts at Snapchat, LinkedIn is killing its Creator mode, and the bizarre new generative AI trend of non-consentually putting clothes ON people. Privacy & Opt-Out: https://redcircle.com/privacy

What this year holds for the Meta ad platform… The web browser that could hurt Google’s ad revenues… A warning about your brand’s TikTok videos… and why Mastodon might be the sleeper hit for social engagement. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 F...

New tracking options on Meta platforms and LinkedIn… Will Threads rescue Trending topics? Adobe gives up on its web design tool. And we tested Google’s new AI image gen technology and were underwhelmed. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow u...

Biting the hand that feeds it — why is one of the music industry’s biggest players pulling out of TikTok. Also: Google had a great quarter, so what’s with the share price drop today? The shocking number of brands without any marketing plan at all. And the social media team at Sesame Street scores big. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get a...