To The Promised Land Podcast

As I talk with my dad, JB, you get an inside look at what real mental toughness looks like over a lifetime, not just in a war zone. He shares how bouncing between homes as a kid, riding trains alone for 23 hours with his sister, and grinding through brutal early-morning swim practices in an ice-cold outdoor pool shaped the grit that later helped him survive years as a POW in North Vietnam. You’ll...

Most live events look like a success—great speakers, full rooms, standing ovations—but the sales don’t tell the same story. Together with Rudy Rodriguez we unpack why so many live events underperform and how to turn them into real revenue. We dug into the gap between “great content” and actual conversions, the power of story-first delivery, and the follow-through that happens after the applause. I...

Starting over isn’t romantic. It’s reps, risk, and learning to sell. I sit with Steve Larsen—yes, the “Capitalist Pig”—to unpack how he turned 34 product failures and a hard no from his dad into a clear path for building real revenue machines. We talk about the moment you decide to grow, why environments beat willpower, and why “publish” turns you from invisible to followable. I ask Steve how to m...

I sat down with filmmaker and YouTube growth leader Marley Jaxx to unpack how she “magnetizes” attention with disruptive hooks, faith-led conviction, and a daily Content Game that turns posting into simple, repeatable wins. We go deep on playing in your zone of genius, using AI to clean up your raw ideas, and building a brand that feels authentic, not forced.  You’ll hear how Marley shifted f...

I brought my friend Sean Stewart on To The Promised Land because he embodies what we talk about here—real transformation and the kind of momentum that moves a business forward. We talked about why live, in-room experiences still change people faster than anything else, how we’ve shifted from information to transformation, and why your energy and presence are as critical as your strategy. Sean shar...

Great leaders aren’t born—they’re built through faith, service, and intentional action. In this episode of To The Promised Land , Jase Souder sits down with Greg Francis—a leader, coach, podcaster, and founder of Man Maker . From building massive organizations to equipping families to succeed, Greg shares powerful lessons on leadership, legacy, and living with intention. Greg opens up about his jo...

Why do some businesses feel natural and effortless to interact with—while others feel clunky and frustrating? Dr. Andrea Peer reveals the secret behind designing customer journeys that spark connection, trust, and loyalty. With over 18 years in UX research and a PhD in Human-Computer Interaction, Andrea shares her Journey Crafting Framework —a proven method to transform how entrepreneurs approach...

Most people over 50 start to slow down—but not Katie Sevenants. After decades as a top performer in network marketing, she now travels the world showing women how to show up powerfully on camera. From mindset to marketing, Katie's mission is clear: help women realize the best chapter of life may just be the next one.  Then I sat down with Dr. Susan Blumberg, a psychologist turned coach with 4...

Some of the most powerful shifts in leadership and coaching come from the people working quietly behind the scenes. In this special episode, I introduce you to two extraordinary members of my team—women who’ve dedicated their lives to transforming coaches and business owners into stronger leaders.  First, I sit down with Dr. Lori McDowell, a bestselling author and international speaker who’s...

Leadership and reinvention often come from those who’ve walked the path themselves and today, you’ll hear from two powerhouse members of my own team who’ve done exactly that.  First, Kate Nash brings her 20+ years of leadership development expertise to share how true leadership starts with leading yourself. We explore how self-leadership unlocks business growth, how to mentor without microman...

You won’t believe how much I learned about coaching by flying through the skies.  This episode takes you back to my early days as a flight attendant—before stages, before coaching clients, before I knew what personal growth even was. I share how mandatory customer service seminars transformed not just our airline (from worst to first!) but set me on the path to impact. I saw first-hand how tr...

Ever planned an event and felt totally overwhelmed—like no one’s going to show up and your savings are on the line? I’ve been there. Steve Werner has definitely been there. In this episode, Steve takes us behind the scenes of his early failures, from a $240k contract gone sideways to reinventing his event strategy—and ultimately becoming one of the top speaker closers and event M.C.s in the indust...

You won't believe what happened when David Ewing’s son faced fire, barbed wire, and a crowd of 1,000 men cheering him on. I brought David on to talk branding—but what we got was so much deeper.  David’s the real deal. A creative genius, a business owner, a husband, and a dad who teaches his kids to “do hard things” every day. We talked about the power of showing up with love in business, how...

We just wrapped an amazing event—and wow, what a journey. In this behind-the-scenes debrief, you’ll hear the heart, hustle, and honest lessons from the team that made it happen. This isn’t just about logistics. It’s about legacy.  You’ll hear what we learned, what we’re leaving behind, and what we’re bringing into the next one. It’s raw. It’s real. And it’s full of love, growth, and gratitude...

Hosting an event isn't about showing up and hoping for the best. It’s about consciously choosing who you’ll be before you step on that stage. In this episode, we invite you behind the curtain to witness our pre-event ritual—a powerful session where our team and advanced students (our Black Belt Unlimited crew) align on intention, energy, and purpose.  You’ll hear us unpack our high-stakes goa...

You know that feeling when you’ve built something successful—but it secretly drains you? That’s exactly what we dug into with my guest and friend, Alexander Ford.  Alexander and I unpack what it really means to lead with authenticity in both business and identity. We talked about how most entrepreneurs unconsciously build businesses they resent because they abdicate the responsibilities that...

You ever have a moment where your entire business path hinges on a single choice? That was Natalie Lavelock. From climbing the hospital ladder to saying “yes” to faith, family, and launching her coaching empire—this woman walks the walk. We dive deep into how she leads clients into clarity, peace, and purpose… all without compromising her values.  We unpack sales with soul, the power of deep...

Ten years ago, I had a powerful vision for how I wanted to build my business and use my voice to help others grow. But I sat on it. I hesitated. And I missed out on opportunities that could have changed lives, including mine. That’s why I’m launching this podcast now. I know there are coaches and entrepreneurs who feel stuck. They’re close to a breakthrough but don’t know how to get there.  I...

What if your coaching program could truly change lives—but the right people just haven’t found you yet? Welcome To The Promised Land Podcast , where we talk about reaching the people you're called to serve, leading with purpose, and building the kind of business that creates real transformation. If you know you’re meant for more, you’re in the right place. Let’s help your people get to their Promi...