To The Point - Home Services VIP Room Podcast

In this special holiday episode, I am joined by the LSD (Lean Service Degenerates) group to reflect on what made 2023 such a rollercoaster ride and how we're gearing up for an epic comeback in 2024. Buckle up because we're about to get real, unfiltered, and maybe a little bit wild! So, 2023, huh? What a ride! We all set out with grand plans, aiming for the stars, and then life decided to t...

Whispers of instability and challenges linger on the horizon for home services contractors for 2024. Projections paint a picture of uncertainty, making it clear that navigating the coming year won't be a walk in the park. However, in the face of this impending turbulence, timeless lessons and proven strategies exist that can turn the tide in your favor. It's not about merely weathering the...

I recently had the pleasure of chatting with Claire Ferrara, the powerhouse President of Standard Heating and Air Conditioning up there in the Twin Cities. We dove into the nitty-gritty of the Home Services industry, explored leadership strategies, and got real about the challenges businesses face, especially in today's market rollercoaster, and how to prepare for an unpredictable 2024. Claire...

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ Steve Miles, VP&CEO of Jerry Kelly Heating and Air Conditioning, stands out as a visionary leader in the HVAC space. His recent induction into the Contracting Business HVAC Hall of Fame speaks volumes about his game-changing contributions to the industry. In this episode, Steve spilled the secrets behind his success. Buckle u...

2024 is poised to be a year filled with unique challenges and opportunities for contractors in the trades and home services. At the Home Services Freedom Event, I hosted a marketing panel consisting of Eric Thomas - Rival Digital, Dave Carrol - Dope Marketing, Terry Biggs, and Katie Donovan. The panelists unanimously agreed that 2024 is shaping up to be a marketing battlefield. It's a year whe...

The trades industry has experienced a significant transformation in the way professionals engage with their audience and clients. One prime example of how to harness the power of personal branding is Roger Wakefield, a renowned plumber and YouTube content creator with over 570,000 subscribers and more than 100 Million views. He is the largest plumbing content creator globally. Roger has become a h...

In this week's conversation, we have the privilege of hearing the fascinating journey of Brad Bacon, who transitioned from being a plumber to a successful home services entrepreneur. Now, you might be wondering, who's Brad Bacon, and what can we learn from his story? Well, you're in for a treat because Brad's journey is filled with insights, innovation, and a hearty dose of determi...

Jim Abrams is renowned as one of the most influential figures in the residential service contractor industry. Widely acknowledged as the greatest of all time, he has left an indelible mark on the field through his innovative contributions, many of which have become industry standards across America. Drawing upon his extensive knowledge and profound understanding of contracting and business, Jim ha...

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ In the HVAC, plumbing, and electrical services industry, there's one name that stands out above the rest: Jim Abrams. He's not just a legend in the trades; he's the HVAC G.O.A.T. Back in 1981, Jim took the leap and started his own business, Home Energy Savers, in St. Louis. Those early years were tough, with stiff com...

In this episode, I had the privilege of speaking with Trey McWilliams, the CEO of Blue Cardinal Home Services Group.  We discussed entrepreneurship, leadership, business growth, and mental fortitude, highlighting Trey's journey from a third-generation tradesman to the visionary leader of Blue Cardinal. Trey's family had a strong tradition in the trades, with his grandfather and father runn...

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ In the home services and the trades, there are invaluable lessons to be learned from seasoned professionals who have weathered the storms and come out on top. In this episode, I am joined by Rusty Cochran, and together, we had the privilege of hosting Frank Harrison, a veteran in the plumbing and air conditioning industry with 46...

Welcome to a special edition of the To the Point Home Services podcast! I am joined by my long-time friend, Bill Rossell, to dive deep into something truly extraordinary – the Home Service Freedom Event. The event is hosted by Tommy Mello, CEO of A1 Garage, who has emerged as a pioneering figure reshaping the garage service industry. With an unwavering commitment to excellence and a passion for in...

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ In the world of home services, the concept of memberships has stood the test of time. It's a value proposition that has remained strong and makes lots of business sense. The foundation of memberships is rooted in providing consistent value to homeowners. The challenge was finding a way to infuse technology into this equation,...

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ We delve into Jason Buehler’s remarkable journey in the HVAC industry, exploring the tools and strategies he learned to grow Bueller's Air Conditioning to an $18 million a year company. Also, we discuss his plans for navigating the challenges posed by a lull in leads, a situation the industry finds itself in after a period of...

Some contractors are concerned with the state of the industry...but not Ken Goodrich! Now Chairman of Goettl, To The Point legend KG and host Chris Yano talk about what contractors of all sizes can do to compete even in an unstable market with less demand and higher competition. Listen now! YouTube | Instagram | Facebook | TikTok  2:45 Comparing business models 3:07 Pantheon 2023 4:17 Kens new po...

Why are so many HVAC contractors still unwilling to embrace the modern customer journey? We welcome back To The Point legend "Tall Paul" Redman, VP of Sales and Success for Contractor Commerce to talk about the way your customers shop, why offering some pricing and products online can still be profitable, and how to differentiate yourself from the market!     YouTube | Instagram | Facebook...

With demand leads down and contractors searching for answers, we're re-releasing our famous episode with Michael E. Gerber and Ken Goodrich. Whether you heard it years ago or you haven't heard it yet, this episode is one you don't want to miss!   YouTube | Instagram | Facebook | TikTok   00:00 Intro 18:16 Does it feel equally as good to know successful people keep coming back to you? 2...

CSRs are your first line of defense…and offense! We bring on Liz Patel to talk about call coaching your CSRs to boost your bottom line and make sure you aren't losing out on valuable leads in the highly competitive home services and improvement industry. Listen now!   YouTube | Instagram | Facebook | TikTok   05:15 How did you get into the trades? 08:27 How did the beta experiences go with suc...

In the home services industry and most markets, demand leads are down across the board. We bring on Joshua Crouch, CEO & Founder of Relentless Digital, to talk with host Chris Yano about the state of digital marketing, the real numbers around leads, and what contractors can do about it!   YouTube | Instagram | Facebook | TikTok  

On today’s episode, Chris and David Lord talk about the history of Nexa and what it takes to make a successful customer service call with your customers.   YouTube | Instagram | Facebook | TikTok 6:40 what did you come in and change to make Nexa so successful? 12:50 What all are you able to do for the contractor? 16:37 What is the size of Nexa? 18:20 Are your agents overseas or in the U.S? 22:22 H...

Host Chris Yano speaks to an audience at the 2023 Vertical Track event about his journey through the trades, and why getting the attention of your audience is paramount to success. Listen to hear why return on investment isn't the only ROI you need to pay attention to! YouTube | Instagram | Facebook | TikTok 4:40 95/5 Rule 11:40 return on influence 14:00 Branding 15:40 6 P's of Marketing 2...

Host Chris Yano speaks to an audience at the 2023 American Dream Event in Houston, Texas. Chris tells the story of RYNO Strategic Solutions, detailing his journey from his start in Indiana to running the #1 digital marketing agency for the home services and improvement industries. YouTube | Instagram | Facebook | TikTok 00:00 Intro 1:02 The 95/5 Rule 6:52 The beginning of RYNO 13:24 Yellow pages 1...

Special host Jeff speaks with CEO & Founder of Perimeter Roofing, Jeff Price live from Win The Storm in Dallas! We dive in to how Todd made the transition from the gym industry to the world of roofing, how he's grown his business, and what sets him apart from the competition.  YouTube | Instagram | Facebook | TikTok 00:47 Is there any part of your body that is not tattooed? 01:15 Tell us a...

Planning to sell your business or just sold? Hearing that you're going to have to pay 30% or more in taxes? What if we told you that simply wasn't true…We welcome Vince Annable, CEO and Founder of VFO Advisory Group to talk about how business owners can successfully navigate taxes, estate planning, retirement and more to MAXIMIZE how much money they're keeping for themselves and their...

Join an esteemed panel of movers and shakers in the home services industry at the 2023 ACCA Conference! Host Chris Yano speaks to the panel about how you can not just survive, but THRIVE in a recession or downturned economy.  YouTube  |  Instagram  |  Facebook  |  TikTok 00:00 4:35 Is there a market correction coming? 10:15 How to prepare for a recession 19:20 Adding services to your company 32:50...