To The Front

What if moving "to the front" had less to do with profitability and more to do with impact? In this episode, host Adam explores that question alongside Matt and Brittany McCoy — second and third generation State Farm agents based in Tulsa, Oklahoma, and the founders of Good Neighbor Coffee Company. Matt and Brittany share the story behind their coffee company, born out of a literal dream...

Culture isn't something that just happens in your office,  it's something you build intentionally, or someone else builds it for you. In episode 41 of To The Front, host Adam sits down with two of the most respected names in the captive insurance world, Angie and Peyton Pettis, for a conversation that every agency owner needs to hear. Peyton brings nearly 25 years of experience as a Stat...

In this episode of To The Front, host Adam opens with a quote that's stuck with him since he first spotted it on a poster outside his gym teacher's office: "Life is 10% what happens to you and 90% how you react to it." It's the perfect setup for a conversation about one of the most universal challenges in business and life, navigating change. Adam is joined by TJ Kemp, Bus...

In this episode of To The Front, host Adam sits down with Coach DJ Carroll, entrepreneur, author, and founder of Carroll Media, for a conversation that every business owner needs to hear right now. The topic: Business in an AI World. Coach Carroll isn't here to sell you on the hype. He's here to prepare you. From mowing grass instead of taking football scholarships to building an AI plat...

What if the biggest threat to your agency isn’t competition, market conditions, or production numbers, but something internal? In this episode, we sit down with Krista Hawkins, co-founder of Future Legacy Partners, former 22-year business coach with State Farm, and leadership developer who has worked with thousands of agents and team members across the country. Krista brings a rare blend of perfor...

Ready to lead your team like never before? In this episode of To The Front, we sit down with powerhouse Rebecca Kopp. From contributor engagement and campaign visibility to coaching strategies and compliance shortcuts, Rebecca shares exactly how you can maximize FrontRunner for insane team-wide impact. You’ll learn: - How to use campaign-level reporting - Ways to build internal competition & c...

In this episode of the podcast, we break down the five distinct types of agents that show up in business, life, and leadership. Whether you’re building your own company, leading a team, or just trying to grow in your role, understanding these archetypes can shift everything about how you work with others—and yourself. We explore: The 5 agent personas and how they function How to spot them in your...

Most teams don’t need more money , they need more motivation . What if the secret to stronger retention, better culture, and real buy-in wasn’t cash… but cruises? In this episode of To The Front , Adam sits down with Jenny Thibodeaux, owner of Align Incentive Travel (and a fellow captive agent), to explore how experiential rewards can change the game for your team. They talk: Why money sometimes d...

In this episode, we’re joined by Seth Preus, the creator of Racing Snail, to unpack one of the most costly mistakes insurance agents make: chasing cheap solutions at the expense of long-term growth . Seth shares hard-earned wisdom on why cutting corners with your tech stack, hiring, or marketing efforts often backfires, creating more complexity, wasted time, and missed opportunities. We get into:...

In this episode, we sit down with tech expert Aaron Dickey to break down five essential cybersecurity practices that every business—big or small—must have in place to protect their data, team, and reputation. Whether you’re an agency owner, entrepreneur, or just the “accidental IT person” at your office, this conversation is packed with real-world advice you can implement today. ✅ What You’ll Lea...

In this week’s episode of To The Front, Adam delivers one of the most practical hiring frameworks he’s ever used to build high-performing, long-lasting teams. Inspired by a Dave Ramsey reel that sparked a fresh way of thinking, Adam shares the single best hiring metric he’s applied at Frontrunner, his print shops, and other businesses. What you’ll discover: Why motivation is not a soft skill, you...

In this episode, Adam sits down with George, a seasoned mortgage and banking professional, to talk about the timeless truth behind why people actually choose to do business with you: they know you, they like you, and they trust you. George shares his early experiences transitioning into mortgage sales, the lessons that shaped his client approach, and how relationship-building—not just closing—is w...

We’re back! After a two-week break, To The Front returns with episode 31... and this one hits home. Ever tried calling your teenager, only to get a text back that says “What do you need?” It’s not just kids, in today’s world, everyone prefers texting over talking . But in the insurance industry, that mindset can cost you. Literally. In this episode, Adam sits down with Lee Ann Stach , former capti...

Ever overheard a customer call that made you cringe? You know the kind... missed cues, rushed pitches, awkward silences… and by the end, no sale and no trust. This week on To The Front , we’re talking Conversations with Customers That Go Somewhere with the incredible Michael Weaver from Weaver Sales Academy. If your team struggles to turn calls into connection (and conversion), this one’s for you....

In this episode, Adam sits down with Chasity Hawkins, CEO of Agency Resource Solutions and Sidekicks, to talk about the power of delegation and why hiring an Executive Assistant might just change your life. If you’re tired, burnt out, or spending more time on admin than income-producing work… this is your sign. You don’t need to be Superman, Superwoman, or Spider-Man to build a great agency. You j...

In Episode 28 of To The Front, Kyle Norsworthy doesn’t hold back. This one’s all about shifting the sales mindset, from blame and burnout to accountability and action. If your team’s stuck in excuse mode, this episode will help you call it out, clean it up, and get results. 🎙️ New episode out now: Beating The Poison – Help Your Team Drop the Excuses and Sell!

In this powerful episode of To The Front , Adam speaks with Kevin Austin, founder of the Set Free Movement, about how everyday businesses—regardless of size or industry—can play a vital role in the global fight against modern day slavery. Kevin shares: The mission behind the Set Free Movement How local business owners can be catalysts for justice The connection between commerce, community, and rea...

After a quick May break, To The Front is back with a solo episode packed with actionable insight for business owners and agency leaders. In Episode 26, Adam tackles one of the most common questions he hears: How do I reward my team if I don’t have the budget for big bonuses? Spoiler alert: It’s not about the money—it’s about appreciation . In this episode, you’ll learn four creative and cost-effec...

In this powerful solo episode of To The Front , host Adam Norsworthy shares the single most impactful leadership lesson he’s ever learned. Forget the traditional, top-down leadership pyramid. Instead, Adam reveals the transformative power of the upside-down pyramid model , where great leaders serve their teams rather than demanding to be served. Adam walks you through the mindset shifts, practical...

In this episode of To The Front , Adam sits down with Tim Linden of Your Two Twelve Coach to dive into a question that every high-performing agent eventually asks: Do I need a coach? (Spoiler: Yes.) Whether you’re a captive insurance agent, business owner, or just trying to level up in life, this episode unpacks the powerful role of coaching in achieving long-term success, clarity, and focus. Adam...

In this insightful episode, Todd and Casey Johns delve into the often-overlooked aspects of running a successful insurance business. While many agents are trained in sales and insurance knowledge, the business side remains a mystery to most. They discuss the critical differences between being an insurance agent and a business owner, emphasizing that hard work alone isn’t sufficient. Through person...

What separates agents who grow from those who stall out? In this episode of To The Front, Adam sits down with David Peterson—better known as Coach P—to unpack the mindset, systems, and strategy behind scaling a successful agency. From struggling in his first year to running one of the largest agencies in his company, Coach P shares the real story behind his rise—and how that journey sparked the cr...

In this insightful episode, Michael Pavone delves into the transformative impact of artificial intelligence on the insurance industry over the next five years. As AI continues to evolve, its integration into insurance processes promises to revolutionize underwriting, claims processing, customer service, and risk assessment.

In this solo episode, Adam breaks down three simple but powerful ways to create momentum in your life, every single day. If you’re feeling stuck, scattered, or like you’re just going through the motions, this one’s for you. Adam shares how the key to moving forward isn’t doing more. It’s about doing a few things with intention every morning. You’ll learn how to: • Move your body to create energy •...

What separates the good from the great,and the great from the best? In this episode, we sit down with entrepreneur and performance strategist George Elossais to explore what it really means to level up when things are already going well. George shares his personal playbook for pushing past complacency, refining systems that are “working,” and building momentum toward excellence. From mindset shift...