Shelby Daly MS ATC CSCS

To The Bone: Sports Medicine Podcast

Business EN ↓ 98 episodes

Cutting to the bone on topics related to Athletic Training by providing a platform for the voices of Athletic Training to discuss the business, politics, new technology and applications, and current events of sports medicine. An informal open discussion to create discourse to get to the meat of the matter at a pivotal time to help progress the profession of Athletic Training. www.tothebonepodcast.comWarning* Topics may be controversial, but to create solutions one must think outside of the box. We need to get our hands a little dirty getting blood out of the stone.

Author

Shelby Daly MS ATC CSCS

Category

Business

Podcast website

www.tothebonepodcast.com

Latest episode

Jul 9, 2026

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Episodes

Ep 97. To The Bone Podcast: Under Pressure with Toby Brooks 09.07.2026

In this crossover episode of To the Bone and Becoming Undone , Shelby Daly and Toby Brooks dive into a candid conversation about leadership, burnout, authenticity, and the future of athletic training. What starts as a personal riff quickly opens into a broader discussion about the pressures clinicians face to constantly give, the lack of recognition for advanced skills, and the tension between cov...

Ep 96. To The Bone Podcast: ATC Finder Update with Kyle Peckham 02.07.2026

Most athletic trainers are flying blind when it comes to pay, job market trends, and what makes a role truly attractive — but not anymore. Kyle Peckham reveals how his innovative platform is empowering trainers and transforming how athletic jobs are filled, bringing data-driven clarity to a profession often in the dark. In this in-depth update, Peckham shares surprising insights from six months of...

Ep 95. To The Bone Podcast: Mentor-Mentee in AT with Gavin Marco 25.06.2026

Most new athletic trainers feel overwhelmed when stepping into independence—but what if you could get expert guidance from someone who's been there? Gavin Marco, a recent grad turned budding professional, shares his journey through the maze of mentorship, networking, and building meaningful relationships in a demanding field. His story highlights the crucial role mentorship plays, especially w...

Ep 94. To The Bone: CATN Concierge Athletic Training with ⁠Alicia Yamamoto⁠ 18.06.2026

Most athletic trainers are invisible outside sports and clinics — but what if they could become your go-to health resource, anytime and anywhere? Alicia Yamamoto, founder of Concierge Athletic Training Network (CATN), shares her daring vision to bridge the gap between athletic trainers and the general public through a simple, accessible platform. After experiencing firsthand how difficult it is to...

Ep 94. To The Bone: Specialty Certifications with Eva Frank and Mike Hudson 11.06.2026

Most athletic trainers have a general practice foundation, but few realize the immense potential of specialized certifications to elevate their careers—and how these credentials could redefine the future of athletic training. Imagine standing out in a crowded job market, validated by an external, industry-recognized accreditation that proves your expertise in a niche area like orthopedics or menta...

Ep 93. To The Bone: The 50 Individual States of Regulations with Brian Hortz 03.06.2026

Our profession isn't one-size-fits-all — each state's rules are shaped by local politics and needs, not some global standard. From California's registration to Texas’s dual licensure routes, understanding these differences is crucial for practitioners who move or work across state lines. Most issues boil down to the unique legislative process and local priorities, making advocacy at th...

Ep 92. To The Bone: Medical Sales with Julia De La Rosa 28.05.2026

In this episode, Julia De La Rosa shares her inspiring journey from traditional athletic training in professional sports to thriving in medical sales. Discover the transferable skills, challenges, and opportunities that athletic trainers can leverage when exploring careers beyond the clinic. Main Topics: Julia’s path from athletic training to sports technology and medical sales Key transferable sk...

Ep 91. To The Bone: BOC Pathfinder 13.05.2026

In this episode Shannon Fleming and Heather Collins dives into the new CPC Pathfinder system, explaining how it impacts athletic trainers' continuing education and professional development. We break down the framework, requirements, and future vision for this innovative platform. Listen to learn more about this new tool!

Ep 90. To The Bone: PRN with Andy Carter, Paul Rupp, and Jason Doctor 29.04.2026

Most athletic trainers don’t realize how much legal, ethical, and business knowledge is essential when working as a per diem contractor. If you're considering jumping into the freelance side of athletic training, this episode is your ultimate guide to avoid costly mistakes and maximize your earning potential. Explore the hidden risks of per diem work—liability issues, state licensure laws, doc...

Ep 89. To The Bone: Pickle Juice Company with Filip Keuppens 22.04.2026

In this in-depth interview, Filip Keuppens, CEO of Pickle Juice Company, shares insights into the science behind their innovative product that stops muscle cramps. Discover how they scaled from a small startup to a global brand, the importance of education in functional foods, and the future of hyperfunctional nutrition.

Ep 88. To The Bone: BOC Volunteers 21.04.2026

April is Global Volunteer Month Miranda Newell from the BOC explores the vital role of volunteers in the athletic training profession, highlighting the efforts of the BOC to engage and recognize volunteers, and discussing how volunteerism impacts the growth and credibility of the field.

Ep 87. To The Bone: Non-Compete Clauses with Tammi Gaw 24.03.2026

Tammi Gaw, a sports law attorney with a background in athletic training, unveils the hidden clauses lurking in employment agreements that may be preventing you from maximizing your earnings. She explains how non-compete, non-solicitation, confidentiality, and conflict of interest clauses are often misunderstood or overlooked — yet they directly impact your career flexibility. Tammi shares ways to...

Ep 86. To The Bone: Nexus with Jay Ostia 19.03.2026

Jay Ostia, founder of Nexus Sports Medicine, reveals how strategic self-funding, innovative product lines, and international networking are transforming the sports medicine industry. If you're tired of the same old growth advice and want actionable strategies to build a resilient, profitable business on your own terms, this episode is your playbook. Jay shares the real challenges of self-fundi...

Ep 85. To The Bone: Dynamic Tape with Ryan Kendrick 18.03.2026

Ryan Kendrick, the inventor of Dynamic Tape, reveals how this revolutionary system differs from kinesiology tape and the science behind its design. We talk about the secret to a biomechanical tape that actually works like an external muscle—absorbing load, guiding movement, and dramatically improving performance and rehab outcomes. Most taping methods treat support passively, but Ryan’s innovation...

Ep 84. To The Bone: Articulating Professional Values with Nikki Harris 17.03.2026

Nikki Harris, a leading educator and advocate, revealing how a clear sense of who you are and what you stand for can open doors to greater respect, better compensation, and authentic leadership in a complex, evolving profession. We discuss why many athletic trainers struggle to articulate their value in a crowded marketplace—and how shifting your mindset from support staff to strategic healthcare...

Ep 83. To The Bone: ⁠Players Health⁠ Insurance with Jason DeMarco 16.03.2026

Jason DeMarco is a seasoned expert in sports insurance, known for his innovative approach to athlete safety and risk management, working directly with athletic trainers and sports organizations to elevate standards and protect careers. In a world where sports injuries and legal liabilities are more litigious than ever, athletic trainers often underestimate the power of tailored insurance coverage...

Ep 82. To The Bone: Dimensions of Wellness ⁠Samantha Scott 04.03.2026

This episode explores the multifaceted concept of wellness in athletic training, emphasizing the social determinants of health, holistic care, and practical strategies for athletic trainers to enhance athlete well-being.

Ep 81. To The Bone: Physician's Society with ⁠Tim Nicolello⁠ 03.03.2026

Unlock the hidden potential of athletic trainers in healthcare with Tim Nicolello, president of the Athletic Trainers in the Physicians Practice Society. Discover how ATs are transforming patient care, expanding their roles beyond traditional sports settings, and shaping the future of medicine. If you're an athletic trainer aspiring to elevate your career, a healthcare professional seeking inn...

Ep 80. To The Bone: Professional Identity with ⁠Paul Geisler ⁠ 02.03.2026

In this in-depth interview, Paul Geisler shares his insights on the current state of athletic training, its professional identity, scope of practice, and the challenges facing the profession. He discusses the history, systemic issues, and future directions, emphasizing the need for clarity, evidence-based practice, and strategic leadership. In this in-depth conversation, Paul Geisler and Shelby Da...

Ep 79. To The Bone: Vero Ankle Brace with Dr. Kay and Dr. Den Hartog 24.02.2026

In this episode, David Kay and Bryan Den Hartog discuss the innovative Vero Ankle brace, its design, benefits, and application in sports medicine and rehabilitation. This is the most innovative brace that has entered the market for a long time, challenging the traditional canvas or ridged ankle brace on the market. They explore how this brace addresses common issues with traditional supports, its...

Ep 78. To The Bone: Corporate Wellness Athletic Trainer with ⁠Austin Martinez 23.02.2026

Austin Martinez shares his journey from traditional athletic training to a successful corporate career in wellness and performance. Discover insights on skill development, career flexibility, and innovative opportunities in the health industry.

Ep 77. To The Bone: WaveOn Health with ⁠Adam Halpern 21.02.2026

In this conversation, Adam Halpern discusses the innovative platform WaveOn Health , which aims to revolutionize athletic training by leveraging technology to connect athletes with trainers in a scalable way. He explains the recent acquisition of PRIVIT , a company that digitizes pre-participation physicals, and how this partnership enhances the services offered to athletes. Adam shares milestones...

Ep 76. To The Bone: The Decline of Volunteerism with ⁠Patrick Ohaver: The Decline of Volunteerism with ⁠Patrick Ohaver 20.02.2026

In this conversation, Shelby Daly and Patrick Ohaver discuss the evolving landscape of athletic training, focusing on Patrick's extensive experience and involvement in the field. They explore the challenges faced by athletic trainers, particularly in terms of volunteerism, compensation, and professional development. The discussion highlights the importance of associations in supporting athleti...

Ep 75. To The Bone: Community Engagement with ⁠Kyle Southall⁠ 19.02.2026

In this conversation, Shelby Daly interviews Kyle Southall, the president of the Alabama Athletic Trainer Association, discussing various aspects of athletic training, including the importance of clinician-centered research, the challenges of evidence-based practice, and the need for effective documentation. They explore advocacy efforts to address the shortage of athletic trainers, recruitment st...

Ep 74. To The Bone: Capitalizing AT Expertise with Dre Mendoza 12.02.2026

In this episode, Shelby Daly and Dre Mendoza discuss the evolving landscape of athletic training, focusing on how athletic trainers can leverage affiliate programs, social media, and innovative strategies to create additional income streams. They explore the importance of ethical partnerships, charging for services, and advocating for fair compensation while navigating the challenges of supplies a...

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