addressable value

To Customer Value and Beyond by addressable value

Business EN ↓ 18 episodes

Join the addressable value team for an engaging discussion on Customer Value selling & realization. We'll focus on how B2B companies drive tangible business value, explore strategies for maximizing customer lifetime value and navigate the complex landscape of tech. This format combines actionable insights, inspiring stories and a touch of humor to help you achieve your goals.

Author

addressable value

Category

Business

Podcast website

addressablevalue.de

Latest episode

May 21, 2026

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Episodes

🇩🇪 Wie du die Lücke zwischen GTM Strategie und Umsetzung schließt mit Anastasia Albert 21.05.2026

In dieser Folge sprechen wir mit Anastasia Albert, Founder & VP Growth bei B2B Practitioners darüber, wie SaaS Unternehmen die Lücke zwischen Strategie und Umsetzung schließen können, dabei in unterschiedlichen Märkten skalieren können und eine vorhersehbare GTM Maschine bauen.

🇺🇸 Cloud-Native Scale: Driving Agility and Customer Value with Alkim Mete from Microsoft 08.04.2026

In this episode, Steven Lewandowski and Microsoft expert Alkim Mete discuss the synergistic connection between artificial intelligence, cloud technologies and Customer Value Management. Mete explains how her experiences as a pianist and athlete shape her analytical approach to complex software architectures and customer needs. A central point of the conversation is the necessity of a "transla...

🇩🇪 Euer unterschriebener Vertrag ist kein Erfolg: Warum SaaS-Sales aus Kundensicht am echten Impact vorbeiläuft mit Dr. Jens Erasmus 06.03.2026

Ein unterschriebener Vertrag ist kein Erfolg. Ein realisierter Business Case schon. Ich spreche im Podcast mit jemandem, der die Welt des B2B-Vertriebs und der Customer Value Realization aus einer spannenden Perspektive kennt: Dr. Jens Erasmus . Er hat über eine Karriere bei Unternehmen wie Hella, Wabco & ZF als Käufer von B2B SaaS Lösungen gesehen, was passiert, wenn Sales-Versprechen auf die...

🇺🇸 How to leverage realized value to naturally drive up-sell and cross-sell 19.02.2026

I sat down with Ognen Borozanov , a powerhouse in the world of customer-centric growth and value realization. Ognen brings a wealth of experience in navigating the most critical phase of the customer journey: the transition from a "closed-won" deal to a thriving, value-producing partnership. He is a firm believer that the real work and the real magic, starts the moment the ink dries. His...

🇺🇸 How to pro-actively guide Operational & Strategic Stakeholders with John Huber 13.02.2026

Kicking Off Season 2 with a Customer Success Architect! I am very excited to announce that 'To Customer Value and Beyond' is returning for Season 2! I sat down with John Huber , Founder of Customer Success Architects . John is a seasoned expert in the B2B SaaS space with over 20 years of experience leading Customer Success, Account Management and Services teams in the US. Having worked across both...

🇺🇸 Selling, Engineering & Realizing Customer Value in Enterprise Architecture and Process Mining with Christian Richter 12.12.2025

Christian Richter, Chief Customer Officer at SAP Signavio & SAP LeanIX, is a major force in the Customer Success world. His experience is truly impressive, leading the charge at LeanIX since 2017 (the year I met him) to building out and scaling their Customer Success Management, Customer Success Engineering, Customer Support, Professional Services and Sales / Solution Engineering functions acr...

🇺🇸 Customer Value & the importance of critical thinking with Angeley Mullins 18.11.2025

New episode of "To Customer Value and Beyond" is live, and I'm so grateful to my amazing guest, Angeley Mullins ! We covered so much ground, but one thing that really stood out was her emphasis on critical thinking for tech leaders. It's a skill she sees as absolutely fundamental to success. Tune in to hear why!

🇩🇪 Digitale CS Strategie: Der Wandel zum hybriden Customer Value 26.09.2025

In dieser Episode spreche ich mit ⁠Tatjana Imhof⁠ von Pluralsight über das Thema „Digitale CS Strategie: Der Wandel zum hybriden Customer Value“. Tatjana vereint über 12 Jahre Erfahrung im Aufbau und in der Leitung von Customer Success Teams bei HubSpot, Stripe und Pluralsight – und hat Portfolios von bis zu 350 Mio. ARR verantwortet. Sie hat Organisationen erfolgreich von High-Touch zu digital-fi...

🇺🇸 From Product-Led Growth to Proof-Led Revenue: A Market Shift. 28.08.2025

We are excited to welcome ⁠ Max Elster ⁠, Co-Founder & CEO at ⁠ Minoa ⁠, to our show. Max is at the forefront of helping companies prove and realize customer value, and he shared a bold perspective on a major market trend: “From Product-Led Growth to Proof-Led Revenue: A Market Shift.” Drawing from his experience working with leading SaaS companies, Max highlights how the conversation is movin...

🇺🇸 AI Itself is Not Value with Hans Christian Heinemeyer 11.07.2025

I’m thrilled to welcome Hans Christian Heinemeyer , Chief Revenue Officer at bookingkit to our show. Hans Christian brings a wealth of experience in building and scaling B2B tech companies, offering a sharp perspective on the practical application of technology in the real world. In a landscape buzzing with AI, Christian argues that the technology itself isn't the ultimate prize. His experienc...

🇺🇸 The Unicorn's first hire: How Customer-Centricity Shapes Product & Growth with Stefan Krumnow 11.07.2025

I’m proud to welcome Stefan to the show - a longtime colleague, friend & someone who brings a unique perspective at the intersection of Customer, Technology and Product. As the first employee at a company which eventually became a unicorn, Stefan has been part of building customer value from the ground up. His experience offers a rare inside view into how CS can influence product and tech deci...

🇺🇸 Key trends in Customer Success with Jim Smith 11.07.2025

This week, it’s just Jim Smith and me, diving into the latest buzz in tech and syncing up on what’s shaping the industry. We’ll be tackling key trends, sharing insights from decades in Tech, B2B SaaS and Customer Success and of course, keeping things fun and engaging.

🇺🇸 Customer Value & AI - "our best sparring partner?" with Diana De Jesus 11.07.2025

We couldn’t be more thrilled to announce our next guest: Diana De Jesus - a true thought leader in Customer Success, hailing from New York with an impressive track record as a CSM. Not only that, she’s the Founder of her own consultancy, Strategic CS Labs and the General Manager of Stand The F*ck Out , a company dedicated to helping professionals stand out from the crowd. Join Jim & myself for...

🇺🇸 Fresh perspectives and inspiring stories to level up your Customer Success game with Paul Ferguson 11.07.2025

Join us for an exciting episode with the great Paul Ferguson . Get ready for fresh perspectives, real-world strategies and inspiring stories to level up your customer success game and learn about transferable skills from areas outside of tech, which might benefit your career!

🇺🇸 The evolving world of Customer Success and SaaS with Richard Anderson 11.07.2025

We’re thrilled to announce that Richard Anderson, seasoned CCO and manager I had the honour of working with, will be joining us to share his unique insights on the evolving world of Customer Success and SaaS.

🇺🇸 Leadership advice from Dan Steinman 11.07.2025

We’re excited to welcome Dan Steinman , a true expert in scaling SaaS businesses and one of the pioneers of Customer Success. With experience at Epiphany , NearbyNow, Mozes and Adobe Marketo , Dan literally wrote the book on building successful, customer-led organizations.

🇺🇸 Customer Value & consultative CSM with Kate Forgione & Kathleen Rouse 11.07.2025

Join us for an exciting episode with TWO incredibly exciting guests! Kate Forgione has been rocking the CS world since 2012, working with companies like KPMG, Yammer, Inc. and Microsoft before founding one of the largest CS communities on the planet: the Customer Success Network (still thriving today!). She’s Australian (expect great stories), living in the UK (tea-drinking confirmed) and known fo...

🇺🇸 Career, team building & management advice from CS & Tech Expert Jim Smith 11.07.2025

Join host Steven Lewandowski & Jim Smith on this very first episode, introducing the world To Customer Value and Beyond. Get to know Jim, Customer Success & Tech leader with a track record on building strong CS teams in SaaS. This show is brought to you by addressable value.

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