TMC Presents: The Marketing Clubhouse

In this episode of The Marketing Clubhouse, we're joined by Mark Kelliher, an experienced media, content and brand leader who has spent nearly two decades helping brands capture attention and connect with audiences. Having worked across New Zealand, the UK and the US, with senior roles at MediaWorks, PHD, The Spinoff and Live Nation, Mark has experienced the changing media landscape from both...

In this episode of The Marketing Clubhouse, we're joined by Gavan Stilgoe, Head of Customer Strategy at R6 Digital, to explore a part of marketing that doesn't always get enough attention: what happens after you've successfully got someone's attention. Marketers spend enormous amounts of time and money generating traffic, clicks, leads and enquiries. But if the website is difficult...

In this episode of The Marketing Clubhouse, we're joined by Clive Antony, founder of Christchurch-based creative agency Antony & Mates, to make the case for one of marketing's most overlooked tactics. While marketers are constantly encouraged to think bigger, reach wider audiences and chase national or global growth, Clive has taken a different approach. He's built an agency deeply...

In this episode of The Marketing Clubhouse, we're joined by Catherine Toms, founder of AI Growth Academy and a leader in helping marketers and organisations build the skills they need to navigate an AI-powered world. Catherine has spent her career helping marketers embrace change, from leading digital transformation to now working with thousands of marketers to build genuine AI capability. But...

In this episode of The Marketing Clubhouse, we're joined by Chris Asahara, founder of The Postmasters and an experienced global marketing leader who has spent more than 20 years working across agencies and major brands including Adidas Japan and Les Mills. From building a 13-person newsroom from scratch in Tokyo to leading global social and crisis communications and driving more than USD $2 millio...

In this episode of The Marketing Clubhouse, we're joined by Shyr Godfrey, co-founder of Forty Thieves, to explore what it really takes to build a distinctive brand in a category where consumers already have plenty of choice. From turning a premium peanut butter into a nationally recognised brand to navigating retailers, competitors, and changing customer expectations, Shyr shares the lessons she's...

In this episode of The Marketing Clubhouse, we're joined by Mark Ho, founder of BrightGrain and one of Australia's most respected strategic marketers. After building his career across major consumer brands, Mark has become known for challenging conventional marketing thinking. Rather than jumping straight to campaigns and tactics, he encourages businesses to slow down, ask better questions, and fo...

In this episode of The Marketing Clubhouse, we're joined by Erin Core, customer insight specialist and marketing leader who has spent her career helping organisations make better business decisions by truly understanding their customers. Through her work at Veracity and across senior marketing leadership roles, Erin has helped businesses move beyond assumptions and surface the insights that drive...

In this episode of The Marketing Clubhouse, we're joined by Kennedy Anderson, entrepreneur, founder of The Whitening Co, and one of New Zealand's most recognised consumer brand builders. From launching his first business at just 15 years old to growing The Whitening Co into a household name, Kennedy has spent years turning ideas into businesses. But beyond the viral content and social media succes...

In this episode of The Marketing Clubhouse, we're joined by Sindy Ward, Director of Hunter Campbell and one of New Zealand's leading marketing recruiters. Having spent her career placing everyone from Marketing Managers through to Heads of Marketing, General Managers, and CEOs, Sindy has a front-row seat to what separates marketers who consistently progress from those who struggle to move beyond t...

In this episode of The Marketing Clubhouse, we're joined by Aleisha McCall, founder of Ultimate Edge Communications, media strategist, and host of The Black Box of Media podcast. After representing Australia and New Zealand at four World Synchronised Ice Skating Championships, Aleisha made the leap into broadcasting before building her own agency from the ground up. Today, she helps high-growth br...

In this episode of The Marketing Clubhouse, we're joined by Dan Xu, CEO and Co-founder of ElementX, AI engineer, entrepreneur, and one of New Zealand's leading experts in helping organisations implement artificial intelligence safely and at scale. With a PhD in Bioengineering, a background in mechatronics engineering, and experience developing products like UVLens, Dan sits at the intersection of...

In this episode of The Marketing Clubhouse, we're joined by Connon Bray, Managing Partner at New+Improved Ventures and one of New Zealand's most experienced venture builders. From helping shape businesses like Tracksuit, Ideally, Aether, and Drumbeat, Connon has spent his career identifying opportunities before they become obvious. Today, he works alongside founders to uncover meaningful problems,...

In this episode of The Marketing Clubhouse, we're joined by Dave Hayward, founder of Europa and one of the leading voices rethinking what modern marketing consulting should look like. As businesses tighten budgets and AI reshapes the way marketing gets done, Dave believes the traditional consulting model is due for an overhaul. Rather than delivering strategy decks and walking away, he's built Eur...

In this episode of The Marketing Clubhouse, we're joined by Cass Barker, Director of Gybe Consulting and one of Australia's leading specialist marketing recruiters. With more than 16 years of experience helping marketers land jobs, build careers, and navigate an increasingly competitive hiring market, Cass has interviewed thousands of candidates and worked alongside some of Australia's biggest bra...

In this episode of The Marketing Clubhouse, we're joined by Dom Harvey, one of New Zealand's most recognisable broadcasters, award-winning podcasters, and co-founder of PodLab. After more than two decades hosting one of the country's biggest breakfast radio shows, Dom made the leap into podcasting and built The Dom Harvey Podcast into one of New Zealand's most listened-to interview shows. Together...

In this episode of The Marketing Clubhouse , we’re joined by Rosie Chong - Australia’s go-to “9-to-5 personal branding gal.” Rosie built a LinkedIn following of 55,000+ while working full-time, proving you don’t need to quit your job to build influence, opportunity, and leverage. We unpack the mindset shifts professionals need before they post, how to balance visibility without making your boss un...

In this episode of The Marketing Clubhouse, we're joined by Kaila Colbin, leadership educator, founder of Boma, creator of the Crusaders Leadership Programme, and one of New Zealand's most influential voices on leadership, culture, and human performance. Before stepping into the world of leadership development, Kaila spent years in marketing - writing hundreds of marketing columns, running a socia...

In this episode of The Marketing Clubhouse , we’re joined by Raghad Y., Senior Marketing Strategist with experience spanning tech, tourism, and global digital campaigns across Australia and New Zealand. From rising through the ranks locally to leading global strategy at Accedo.tv, Raghad shares what it really takes to scale marketing beyond one market. We unpack the mindset shifts required when mo...

In this episode of The Marketing Clubhouse , we’re joined by Duncan Shand, CEO of independent creative agency YoungShand and one of New Zealand’s strongest voices on brave, challenger-brand marketing. Duncan doesn’t believe in playing it safe - in fact, he thinks it’s the fastest way to disappear. We unpack why so many brands fall into “safe” marketing, how the industry became addicted to short-te...

In this episode of The Marketing Clubhouse , we’re joined by Anna Henwood, CEO of Stickybeak and former CMO of Les Mills International. Anna is on a mission to make feedback a core part of the marketing process - not an expensive afterthought. We unpack why traditional research slows marketers down, how testing with real consumers changes the speed and confidence of decision-making, and why Anna b...

In this episode of The Marketing Clubhouse , we’re joined by Kim Voon, founder of Insight Online, who has spent over a decade helping New Zealand SMEs stop wasting money on digital marketing that looks good in reports but doesn’t drive sales. We unpack the most common mistakes small businesses make online - from “set and forget” websites to chasing shiny new platforms without fixing the basics. Ki...

In this episode of The Marketing Clubhouse, we sit down with Lara Acosta - LinkedIn-first personal brand strategist and one of the platform’s fastest-growing creators. Lara went from unknown student to industry authority by treating content like a long-term asset, not a side hustle. We talk about the difference between visibility and memorability, why personal branding in 2025 is less about influe...

In this episode of The Marketing Clubhouse , we’re joined by Kathryn Sanford, a personal brand coach for senior women professionals who helps her clients move from feeling invisible to being influential. Kathryn works with women who’ve built decades of experience - yet quietly question their relevance, confidence, or visibility. We unpack why confidence can shrink as experience grows, what’s happe...

In this episode of The Marketing Clubhouse , we’re joined by Tom Horton, Marketing Manager at Phantom Billstickers - New Zealand’s street poster powerhouse. While most brands chase screens and scrolls, Phantom Billstickers is doubling down on large-scale wall takeovers, tactile media, and creative activations that stop people in their tracks. We unpack why OOH still delivers unique value in a digi...