TMC Presents: The Marketing Clubhouse

In this episode of The Marketing Clubhouse, we're joined by Dave Hayward, founder of Europa and one of the leading voices rethinking what modern marketing consulting should look like. As businesses tighten budgets and AI reshapes the way marketing gets done, Dave believes the traditional consulting model is due for an overhaul. Rather than delivering strategy decks and walking away, he's built Eur...

In this episode of The Marketing Clubhouse, we're joined by Cass Barker, Director of Gybe Consulting and one of Australia's leading specialist marketing recruiters. With more than 16 years of experience helping marketers land jobs, build careers, and navigate an increasingly competitive hiring market, Cass has interviewed thousands of candidates and worked alongside some of Australia's biggest bra...

In this episode of The Marketing Clubhouse, we're joined by Dom Harvey, one of New Zealand's most recognisable broadcasters, award-winning podcasters, and co-founder of PodLab. After more than two decades hosting one of the country's biggest breakfast radio shows, Dom made the leap into podcasting and built The Dom Harvey Podcast into one of New Zealand's most listened-to interview shows. Together...

In this episode of The Marketing Clubhouse , we’re joined by Rosie Chong - Australia’s go-to “9-to-5 personal branding gal.” Rosie built a LinkedIn following of 55,000+ while working full-time, proving you don’t need to quit your job to build influence, opportunity, and leverage. We unpack the mindset shifts professionals need before they post, how to balance visibility without making your boss un...

In this episode of The Marketing Clubhouse, we're joined by Kaila Colbin, leadership educator, founder of Boma, creator of the Crusaders Leadership Programme, and one of New Zealand's most influential voices on leadership, culture, and human performance. Before stepping into the world of leadership development, Kaila spent years in marketing - writing hundreds of marketing columns, running a socia...

In this episode of The Marketing Clubhouse , we’re joined by Raghad Y., Senior Marketing Strategist with experience spanning tech, tourism, and global digital campaigns across Australia and New Zealand. From rising through the ranks locally to leading global strategy at Accedo.tv, Raghad shares what it really takes to scale marketing beyond one market. We unpack the mindset shifts required when mo...

In this episode of The Marketing Clubhouse , we’re joined by Duncan Shand, CEO of independent creative agency YoungShand and one of New Zealand’s strongest voices on brave, challenger-brand marketing. Duncan doesn’t believe in playing it safe - in fact, he thinks it’s the fastest way to disappear. We unpack why so many brands fall into “safe” marketing, how the industry became addicted to short-te...

In this episode of The Marketing Clubhouse , we’re joined by Anna Henwood, CEO of Stickybeak and former CMO of Les Mills International. Anna is on a mission to make feedback a core part of the marketing process - not an expensive afterthought. We unpack why traditional research slows marketers down, how testing with real consumers changes the speed and confidence of decision-making, and why Anna b...

In this episode of The Marketing Clubhouse , we’re joined by Kim Voon, founder of Insight Online, who has spent over a decade helping New Zealand SMEs stop wasting money on digital marketing that looks good in reports but doesn’t drive sales. We unpack the most common mistakes small businesses make online - from “set and forget” websites to chasing shiny new platforms without fixing the basics. Ki...

In this episode of The Marketing Clubhouse, we sit down with Lara Acosta - LinkedIn-first personal brand strategist and one of the platform’s fastest-growing creators. Lara went from unknown student to industry authority by treating content like a long-term asset, not a side hustle. We talk about the difference between visibility and memorability, why personal branding in 2025 is less about influe...

In this episode of The Marketing Clubhouse , we’re joined by Kathryn Sanford, a personal brand coach for senior women professionals who helps her clients move from feeling invisible to being influential. Kathryn works with women who’ve built decades of experience - yet quietly question their relevance, confidence, or visibility. We unpack why confidence can shrink as experience grows, what’s happe...

In this episode of The Marketing Clubhouse , we’re joined by Tom Horton, Marketing Manager at Phantom Billstickers - New Zealand’s street poster powerhouse. While most brands chase screens and scrolls, Phantom Billstickers is doubling down on large-scale wall takeovers, tactile media, and creative activations that stop people in their tracks. We unpack why OOH still delivers unique value in a digi...

In this episode of The Marketing Clubhouse , we’re joined by Michaela Egbers, a marketer who’s spent the last decade helping startups, scale-ups, and creative brands turn strategy and storytelling into real growth. From being the first marketing hire at Icehouse Ventures to now leading marketing at Ideally, Michaela shares what it takes to build credibility, community, and cut-through in crowded e...

In this episode of The Marketing Clubhouse , we’re joined by Cat Emerson, Chief Customer Officer at Kernel Wealth and one of the company’s very first hires. Cat shares what it really looks like to build a brand from the ground up in a fintech startup—far beyond the glossy startup stereotypes. From moving out of big corporate marketing roles into early-stage chaos, to realising that trust (not fina...

In this episode of The Marketing Clubhouse , we sit down with Fiona Cortis, Head of Marketing at Blunt Umbrellas, to unpack how one of the most functional product categories has been transformed into a globally aspirational brand. From leading Blunt’s bold 2023 rebrand to balancing long-term brand equity with performance marketing, Fiona shares practical lessons from building a Kiwi brand on the w...

This week on The Marketing Clubhouse , we’re joined by Stu Lees - better known as The Shoestring Marketer . Stu shares how founders and small business owners can market effectively with almost no budget and very little time. From how to spend just four hours a week on marketing, to real-world week-by-week plans for tradies and market stall owners, this episode is packed with practical frameworks y...

Welcome back! In this episode of The Marketing Clubhouse we sit down with Simon Pound, Managing Partner at Previously Unavailable, the creative venture studio behind some of New Zealand’s most distinctive and enduring brands. With a background that spans journalism, storytelling, investing, and building companies from scratch, Simon has a rare ability to turn big, bold ideas into brands people gen...

Could kindness be the sharpest tool in your marketing strategy? In this episode of The Marketing Clubhouse we sit down with Cassie Roma, a global thought leader in creative ideation, brand strategy, and digital innovation. She’s also the founder of First Movers Media; celebrated for her work with Air New Zealand, ANZ, NZME and more; and one of the most in-demand speakers, coaches, and storytelling...

What if your social media metrics don’t actually matter? In this episode of The Marketing Clubhouse , we sit down with Julian Thomson, Partner & Head of Strategy at Mosh - the social agency famous for cutting the fluff and focusing on results that sell. Julian’s known for calling it how it is: if “engagement” isn’t paying the bills, it’s not working. We unpack: Why marketing isn’t B2B or B2C a...

From a solo marketer with no blueprint to leading a 14,000-strong community across Australia and New Zealand - this is the story behind The Marketing Club . In this special episode, our host John turns the mic on Chanel Clark, founder of The Marketing Club and full-time marketing consultant. Off the back of running marketing at Arepa and almost suffering burnout, Chanel took mental health and jump...