Phil Goodall

TikTok Shop Live Selling with Live Sell Academy

Business EN ↓ 3 episodes

TikTok Shop Live Selling with Live Sell Academy is the UK podcast for TikTok Shop presenters, sellers, influencers and brands who want better LIVE results. Get TikTok Shop performance coaching, presenter training, livestream coaching and end-to-end TikTok Shop LIVE support to improve ERR, CTR, AVD, conversion rate and GMV. Built on the REAL™ Method: Radiate, Engage, Align, Lift, with practical steps you can use in your very next LIVE.

Author

Phil Goodall

Episodes

An AI Podcast: The Next Chapter of Live Sell Academy 02.07.2026 7:55

In Episode 3 of The Live Sell Academy Podcast, we talk about the next chapter of Live Sell Academy. Live selling is changing fast. What started for many brands as simply “going live” is now becoming a serious commercial discipline. Success on TikTok Shop LIVE is not just about having a good product or a confident presenter. It needs structure, strategy, product storytelling, showflow, production a...

An AI Podcast: The True Engine of Live Commerce 02.07.2026 20:08

In this episode, we explore why the presenter is the true engine of live commerce. As TikTok Shop LIVE matures, brands are learning that live selling is not simply ecommerce with a camera switched on. It is a performance system built around trust, structure, storytelling, product rhythm, production and real-time customer reassurance. We discuss how Live Sell Academy has evolved from presenter trai...

An AI Podcast: Welcome to Live Sell Academy and TikTok Shop Live Selling, Performance Coaching & Presenter Training 14.04.2026 14:15

Welcome to TikTok Shop Live Selling with Live Sell Academy . In Episode 1, we set the foundation for high-converting Lives and explain the REAL™ Method : Radiate, Engage, Align, Lift . You’ll learn what the key TikTok Shop metrics really mean, and how to improve Enter Room Rate (ERR) , Average View Duration (AVD) , Click-Through Rate (CTR) , conversion rate , and GMV without sounding salesy. If yo...