The Innovative Expedition

TIE CHINA

Science EN ↓ 59 episodes

TIE CHINA is hosted by Summer and Emily. With cross-cultural studying and working experience, but both born in Shanghai, they have seen lots of information asymmetry from international sources and local perspectives. Thus, they would like to present a fresh China through Chinese popular topics and high-attention events on TIECHINA platform to show the real china to audience. TIECHINA@tiexpedition.com

Author

The Innovative Expedition

Episodes

They've entered in Chinese market in a high profile, but exit quietly 24.01.2021 24:51

A batch of famous brands exit China in recent years. Let's choose three of them to learn from their experience in China. BGM: 破阵乐 (Break a battle formation)-Guan Dazhou

Chinese brand story Ep3-Bosideng 波司登 10.01.2021 27:05

Representative Chinese downcoat brand, please enjoy!

Chinese Brand Story Ep2 - Etam 27.12.2020 28:53

It was sad to hear that Etam went bankrupted last month. This brand carries the student life memory of a generation in China. Let us talk about our memories in this Episode. BGM- RECIPE from Tatsuro Yamashita

Chinese Brand Story Ep1: LI-NING 13.12.2020 21:05

It has been a while from last episode given that the team was preparing new series of TIECHINA for briefing stories of representative Chinese brands to audience. It is expected that those stories will be helpful to understand Chinese trendy business model and national fashion. BGM: The Champions

Workflow in Chinese companies 07.08.2020 42:21

It is difficult to tell which workflow is the best, but we would like to discuss the typical working style in China, and the conflicting you may meet if you would like to do business in China or work in China. Under the covid influence, hope everything goes well for * work at home*:) Stay safe!

Taboo or not? Let's talk about funeral ceremony this time 14.07.2020 45:21

Hosted by Summer and Emily, TIE CHINA gives you a brief of traditional Chinese funeral ceremony and cultural related conventions. BGM is Huan Qin (pleasure) from Lin Hai

8 search engine you should know to learn China in a local way 30.06.2020 50:28

Intro of the most popular search engine in China focus on different niche markets, which could be useful toolkits for doing market research in China. Happy dragon boat festival!

New terminology and channel for marketing in China-PRIVATE ZONE TRAFFIC 21.06.2020 48:01

In this episode, TIECHINA discuss a new term for brand marketing in China (Private Zone Traffic) by introducing a scooter brand named xiaoniu(小牛) as case study. We would like to show how it works by leveraging social media platform in China. And how different platform catch customer flow on niche market.

Life changes under COVID-19 in China 14.06.2020 32:38

This episode will let you know what we are doing during the first quarter of this year and what changes in our life under virus period. If you would like to learn more, please leave your message or contact us via email.