The Innovative Expedition
TIE CHINA
TIE CHINA is hosted by Summer and Emily. With cross-cultural studying and working experience, but both born in Shanghai, they have seen lots of information asymmetry from international sources and local perspectives. Thus, they would like to present a fresh China through Chinese popular topics and high-attention events on TIECHINA platform to show the real china to audience. TIECHINA@tiexpedition.com
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The Innovative Expedition
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Podcast website
Latest episode
Feb 6, 2025
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Episodes
36 Chinese Brand Story Ep6 - RED 21.03.2022 27:00
Stock market of overseas listed Chinese firms experienced a volatile week, so we continue our series topic for introducing a popular Chinese app this time
35 Beijing Winter Olympic Game 27.02.2022 31:10
The Beijing Olympic game has ended up, but some popular topics are deserve to be disucussed, like opening ceremony, technology etc. Enjoy this topic
34 Bring 300million people join winter sports 13.02.2022 35:05
Winter sports like skiing and snowboarding are really popular under the encouragement from our president. In this season and Winter Olympic is ongoing as a big party in Beijing now, we want to show our experience and talk about skiing resort in China. BGM is theme song of BJ Winter Olympic game:" Together for a shared future "!
33 Different style for Spring festival celebration between Chinese and foreigners staying in China 30.01.2022 27:59
For foreigners who staying in China, what can they do especially during Covid? Is spring festival an exciting holiday for Chinese people? What's the foreign insights for this traditional festival? Let us tell you. BGM is the ending song for Spring festival Gala every year: 难忘今宵(Nan Wang Jin Xiao)-李谷一(Li Guyi)
32 Welcome new member, bringing new topics 23.01.2022 29:48
[Guest host] Verena (German, living in Shanghai). TIE CHINA will start a series of topics to see different perspectives from West and East [BGM] 欢沁-林海(Lin Hai)
31 Merry Christmas & Happy New Year -2022 Marketing Calendar 02.01.2022 23:27
TIE China wishes all of you a gorgeous and safe 2022. Please enjoy new year marketing Calendar discussion this time
30 Another year, double 11 festival 19.12.2021 29:55
DOUBLE 11 was initiated by Alibaba decades ago, now is a traditional festival in China for e-commerce industry. Total turnover this year achieved new peak again, let's discuss changes of this year in this episode
29 Bilibili - a trendy video community in China 05.12.2021 30:03
2021 3rd quarter review of bilibili BGM: Wands- 直到世界尽头
28 Mini trendy for everything 21.11.2021 24:15
We've seen mini-size package products to be launched in different industries- mini EV, mini beverages etc. Any potential business opportunities for this market? Pls hear this episode. BGM- Recipe 山下達郎
27 LinkedIn shut down service in China?? 06.11.2021 23:31
LinkedIn will launch a new application "In job" to replace existing app for meeting regulation requirements. What happened and how the development of LinkedIn in China? Check this episode
26 Leader of mystery box industry-POP MART 24.10.2021 29:20
Please check this episode to know the fashion, trendy and emerging market
25 A guy calls himself "Human being high quality male" 10.10.2021 21:57
Although in this high-level information era, grandstanding guy with strange sense of worth value and behavior can still be a popular topic. Let's see who he is? Video link: www.youtube.com/watch?v=iUd2XNkLGps
24. 48th Statistical report on Internet development in China 26.09.2021 32:17
China Internet Network Information Center ("CNNIC") published an official statistical report on the 27th August for presenting the latest internet development in China, let's read together what data tells... BGM: Ye Liang (夜凉) - 关大洲
22 Pray for Henan province Sp2 - Erke #Nothing is impossible 29.08.2021 22:44
A Chinese saying " heroes in time of disorder". The pouring rain disaster of Henan province gave opportunity to Erke - an ordinary sportswear brand to have new image and impression in mass market. Its sales increased 168 times in one week. WHAT HAPPENED TO ERKE? Let's hear the story. Same BGM as last episode:)
21 Pray for HeNan Province Sp1 - Respect to Pang Dong Lai 15.08.2021 23:18
A lot of people died in the pouring rain disaster happened in Henan province last month. This time we chose two typical cases shown up during this event to tell Chinese brand story. BGM: A place named Zhengzhou - 金忻
20 The rise of "new milk" industry, occupying mass market by new concept - OATLY 01.08.2021 26:05
The traditional milk market is gradually replaced by "Green" concept. Who subverts milk industry by means of Milk? Enjoy this episode. BGM: Receipt - 山下達郎
18 Do you trust "health products"? A growing mass market in China 06.07.2021 26:59
Impose on IQ tax? Or guide young generation to a healthy lifestyle? Let's talk this time
Gossip of EV industry in China 14.06.2021 31:44
Who is the leading EV brand in China? TESLA OR NIO? Pls enjoy this episode. BGM: Chen Shuhua 陈淑桦 - 笑红尘
TIETALK#1 Bill Neighbors: Fitness for long run 31.05.2021 30:00
About Speaker: Bill is CEO of Mercury Fitness. If you have questions of choosing your right lifestyle, please enjoy this episode.
Brief talk of real estate market in China this time 05.05.2021 27:54
This topic is related to all residents in China. Nowadays a lot of social problems and pressures are caused by real estate market and relevant policies BGM: 来迟 - 戴羽彤
How to develop from a startup to NASDAQ listed company in 3 years? Let's discuss case of PDD ( 拼多多) 11.04.2021 35:40
Enterprise Value of PingDuoDuo has achieved USD 196.91 billion today. It is a company established in 2015, we've witnessed its growth from beginning. You can see the huge potential market once you find the right market segmentation. Let's learn the experience togt
Shaping the future of retail - Industry upgradation for tea market in China 21.03.2021 33:22
Consumer Industries in China are continuously being shaped to a new generation. Innovation gives more opportunities and possibilities to each traditional industry. TIECHINA would like to show the changes of traditional market in China and present the updated profile of Chinese consumers.
Case study - Localization of UNIQLO in China 07.03.2021 27:41
Even if fast fashion market is in recession now, Uniqlo keeps itself on the top of retailing list. Facing to the booming of "China Fashion", let's see how Uniqlo managed to keep its status. #BGM: Recipe- 山下達郎#
Chinese Brand Story Ep5 - Moutai 茅台 Typical alcohol in China 21.02.2021 31:48
Moutai now is No.1 in Chinese stock market. Similar but different from vodka and white wine, let's talk about moutai's past and future this time.
Chinese Brand Story EP 4 - FILA, top flow starting from small cities 07.02.2021 26:31
FILA is special case worth to be discussed since it grew up some tier 2 and 3 cities, which is different from development logic of other brands. Wanna learn the rationale behind? Don't miss this episode. BGM: Piano jazz of Wave Johnny - 桑田佳佑(Kuwata Keisuke)
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