Thriving Therapist Talk: Business and Marketing Tips for Therapists

In this final episode before the podcast goes on pause, Claire Trevitt, founder of The Growing Therapist, shares her powerful journey of personal growth, confidence, and business success. Once held back by fear and self‑doubt, Claire went from being unable to sell her offers to repeatedly selling out programs and achieving a multi‑five‑figure launch. Together we explore: • Why confidence comes fro...

In this episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, Clinical Psychologist and Coach Nadene Van Der Linden shares one of the most powerful questions she asks her coaching clients: Can you explain your business idea in plain language so your ideal clients truly get it? Too often, therapists hide behind professional jargon or complex therapy terms that sound impres...

This episode addresses the common frustrations and emotional challenges faced by business owners, particularly therapists, when their efforts don't yield the desired results. Nadene van der Linden, a clinical psychologist and business coach, shares her personal experiences and insights on managing strong emotional reactions and making informed decisions in the face of disappointment. The disc...

In this inspiring episode, Nadene van der Linden sits down with Helen Tang, a Vietnamese Australian psychologist who has carved out a powerful niche supporting Asian Australians through culturally attuned therapy and EMDR. Helen opens up about her personal and professional evolution- from grappling with imposter syndrome around her cultural identity, worrying about making enough money in private p...

In this episode, Nadene van der Linden shares the one foundational question every therapist should ask when starting or growing a private practice: “Why would clients choose me?” Drawing on over 25 years of experience as a therapist and more than a decade running her own practice, Nadine explains how clarifying your unique value can transform your marketing, client engagement, and referral relatio...

In this revelatory episode of Thriving Therapist Talk: Business and Marketing for Therapists, Nadene van der Linden discusses the importance of consumer perception of availability and urgency in the online business. She shares her experience of removing free resources from her offerings and how this created a sense of scarcity that increased engagement and interest in the offerings. Nadene emphasi...

In this episode of Thriving Therapist Talk, host Nadene Van Der Linden sits down with Dr. Alison Bocquee, a clinical psychologist and leading trainer in child and adolescent schema therapy. Alison shares her inspiring journey from generalist practice to becoming a niche expert, and how self-reflection played a pivotal role in uncovering her true passion. The conversation dives into the challenges...

In this encouraging episode of Nadene Van Der Linden discusses the challenges therapists face in marketing their services and creating additional income streams. She emphasizes the importance of focusing on ideal clients rather than critics, and how to navigate the landscape of advertising. Nadene shares insights on how to handle criticism and the significance of understanding the audien...

In this episode Nadene van der Linden dives into the world of therapist branding and digital marketing, revealing how your online presence can make—or break—your business growth. She explores the evolution of therapist websites and why keeping your branding assets fresh and aligned with your current business goals is essential for attracting ideal clients. Nadene shares practical marketing strateg...

In this refreshingly candid episode of Thriving Therapist Talk, Nadene Van Der Linden challenges a popular piece of marketing advice often given to therapists: “Follow everyone in your niche and model your content after theirs.” Nadene passionately explains why she avoids this strategy—and why you might want to as well. Rather than absorbing and reacting to others’ content, Nadene advocates for cu...

Nadene explores the question "It's so easy to get thrown off your game by what everyone else is doing. But where you draw the line. How do you distinguish between unhealthy, voice-killing comparison and just general, healthy market awareness?" She shares mindset shifts and practical tips to help your brand voice develop, to prevent the dilution of your voice through trends and niche competitoe com...

In this episode, host Nadene Van Der Linden sits down with Tali Stow, founder of the VA Circle, to explore how virtual assistants are revolutionizing the therapy and allied health sectors. Tali shares her inspiring journey of building a thriving VA agency that supports psychologists and health professionals, and dives deep into the mindset shifts required to embrace delegation. From overcoming tru...

Nadene shares her tips to overcome the fear of annoying others when you market your business. Many therapists struggle with this problem when they attempt to become visible. This blocks them from creating profitable practices and income streams. Nadene shares the tips she offers her one-to-one coaching clients to overcome this so they can thrive in business through the power of marketing. Get week...

In this informative episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden walks you through the two simple ingredients therapists like you need to focus on to attract dream clients and make consistent sales in the online world. It's time to stop making marketing hard work and get down to basics. Nadene shares an exampl...

Nadene van der Linden explores the common - and often judgmental - discussion around how many therapy clients a practitioner should see per week. She challenges the notion of a “standard” workload and emphasizes that capacity varies widely based on personal, financial, and health circumstances. Nadene argues that private practice often falls short of the financial stability it appears to offer, es...

Nadene explores the vital role testimonials and review play in building trust and help you sell your offers but, as she shares, not all testimonials are created equal. Nadene quickly summarises the complexities surrounding the use of testimonials in the therapy profession, particularly for Australian psychologists where regulations restrict their use. She explores the reasons behind these res...

  In this inspiring episode, host Nadene van der Linden sits down with perintatal psychologist Angela Chadwick to explore her transformative journey from a broad-spectrum generalist to a thriving specialist in EMDR and perinatal psychology. Angela shares how professional development reshaped her practice, the strategic branding and marketing moves that helped her attract ideal clients an...

In this reflective and empowering episode Nadene Van Der Linden opens up about a major shift she’s made in her content strategy—one that’s already transforming her coaching business. After working with a new coach who audited her social media, Nadene realized she wasn’t showcasing the most important thing: her results. As a clinical psychologist turned business coach, Nadene explains how her...

In this helpful episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden discusses the essential mindset and strategies for launching new offers, particularly for therapists looking to create additional income streams. Nadene shares insights from her own experiences, to help therapists create profitable income streams. Tu...

In this helpful episode of Nadene van der Linden discusses how to get the most out of social media for your business. Nadene talks through how to avoid the common pitfalls for therapists and stop wasting your precious time. Mentioned in the Show: Marketing Magic Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

In this inspiring episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden is joined by eating disorders expert Dr Natasha Hepworth. Natasha is Marketing Magic’s biggest fan. They dive into Natasha’s pivot from full time one-to-one therapist to building a strong brand as an expert in eating disorders and how this enabled...

In this episode of "Thriving Therapist Talk: Business & Marketing Tips for Therapists," Nadene van der Linden unveils her new offering, Launch Magic, designed to help therapists maximize their sales and impact through effective launch strategies. Nadene shares insights from her own experiences, emphasizing the importance of a structured approach to launching online offers, courses, and even po...

In this practical and eye-opening episode of Thriving Therapist Talk, Nadene Van Der Linden dives into a deceptively simple yet game-changing topic: how you name your offers—even your freebies—can make or break their success. Nadene explains that therapists often fall into the trap of naming resources based on what they think clients need, rather than what clients actually want. She...

In this episode, Nadene Van Der Linden explores the pros and cons of one-to-one and one- to- many offers. She highlights the appeal of one-to-many formats like webinars and instant-access products, which can generate passive income after an initial investment of time and marketing. However, Nadene emphasizes that group offers come with challenges, including the need for active launches, strategic...

Nadene van der Linden is joined by Dr Bianca Sebben, a clinical psychologist who's blazing a trail in the psychedelic integration therapy world. They dive into Bianca’s journey into the field, how Indigenous wisdom plays a powerful role in healing, and some of the tricky stuff around marketing and the stigma that still lingers around psychedelics. They also talk about why real human connection mat...