Britt Seva
Thriving Stylist Podcast
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon o...
Author
Britt Seva
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
#347 - Amenities that don't mean much to clients anymore 05.08.2024 27:34
Times are changing in our industry, as well as consumer behaviors, and the things that used to work just don't anymore. That is why today I want to shed some light on the amenities that don't hold the power that they used to, and give you the categories that used to be considered amenities that are now just par for the course and expectations of your clients. As well, I want to give you my thought...
#346 - Rethinking stylist goals and benchmarks for raises and promotions 29.07.2024 18:23
One of the things that is most challenging for salon owners right now is attracting top tier stylists, and let me tell you, it's because those stylists are looking for something different than they were just a few short years ago! I want to talk about how you're operating your salon to not only attract the best stylists, but to also retain the key team members so they don't want to make a move els...
#345 - Can you afford to booth rent or suite rent 22.07.2024 19:41
The question of whether someone can afford to rent a booth or rent a suite right now is one that I hear often, but this episode is not just for commission-based stylists or employee stylists who are considering leaving their current salon. It's also for people who are renting booths currently, because let me tell you, there is a lot to consider with this type of business model! In this episode I'...
#344 - trendy specialties that are only going to get bigger 15.07.2024 23:19
The importance of being special and having a specialty is, in my opinion, going to become more and more important. That's why I want to talk about it today, and look at how you can properly position yourself as a stylist to take advantage of these opportunities in the market. In this episode, I share what trendy specialties are on the up and up in the industry right now, so that you can ask yours...
#343 - #ThrivingStylist60 experience for hair stylists & salon owners 08.07.2024 25:26
I'm so excited today to be talking about the #ThrivingStylist60 experience for hairstylists! This experience is totally free, you do not have to sign up for anything and this is more of a giant social experiment, happening industry wide. In this experiment, we'll be uncovering our core inspiration to thrive in this industry, and in this episode, you'll hear the 6 specific ways in which we're doing...
#342 - The 5 incomes and investing for wealth 01.07.2024 22:21
Today I want to talk about a good friend of mine, Mel Abraham, a CPA and financial advisor to many, as I go through the key lessons that I got from reading Mel's new book, Building Your Money Machine: How to Get Your Money to Work Harder for You Than You Did for It! If you are looking to have your money work for you or get a little sharper on investments, or maybe you just need clarity on what yo...
#341 - Deregulation and how it could impact the industry 24.06.2024 23:39
Currently, a lot of states are looking at changing the law for cosmetology and it's creating fears in the industry. Today, I want to talk about deregulation because it's been something that people have been asking me about for a while now, and there's a lot to unpack with this topic. Yes, there have been a lot of changes and research done in the industry in the past 5 years, so in this episode, I...
#340 - Mid-Year state of the industry and suggestions 17.06.2024 25:29
Today I am doing a mid-year check-in, and I want to talk about the reality of what is really happening in our industry. Our industry is in the middle of a revolution, and if you have been listening to the podcast, you have heard me talk about the "Great Divide". Guess what? We are in it right now, so we need to be much more mindful about how we move, operate, market, and handle our clientele. Wh...
#339 - How to attract more clients FAST in today's economy 10.06.2024 24:20
You've likely noticed that the impact of social media apps like Instagram has really changed, and stylists from coast-to-coast are telling me it's becoming more difficult to attract and retain clients than it was in years past. In this episode, I want to look at a classic marketing concept that came up recently at an excellent mastermind event that I attended that I felt would resonate with you al...
#338 - Which Salon Model Has The Most Profit Potential 03.06.2024 22:46
A listener recently reached out to ask about which salon model has the most profit potential, which inspired me to record this episode and dive deeper into the topic. Although I believe the answer to this question is extremely clear, I also want to provide the caveat that it is really about what is right for you. Today I break it all down for you and share what to keep in mind about salon models a...
#337- The 7 "Icks" Salons Do That Stylists Can't Stand 27.05.2024 32:05
It's no secret that stylist turnover is on the increase, and stylists are looking to work at the very best possible place for themselves. That's why in this episode, I share the "icks" that stylists say turn them off from salons, in the hopes that it helps you as a salon owner recognize the areas for improvement, as well as the ways in which you can become the true leader that stylists are demandi...
#336 - 3 Steps to Less Drama & Higher Profits for Salon Owners 20.05.2024 26:05
My team and I recently had an awareness that we don't talk about salon leadership and ownership stuff nearly enough on the podcast, so I'm excited to be diving into some leadership coaching with you today! Reading The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Jim Dither, Diana Chapman and Kaley Klemp , shifted my perception on why salons can become drama f...
#335 - How to Hire Dream Team Members as a Salon Owner 13.05.2024 27:50
Are you a salon owner who is looking to hire your dream team? Things have changed a lot in the industry the last few years when it comes to hiring, and there's a BIG difference between just having a team and having that dream team you want working with you. In this episode, I share how we are still very much in a stylists' market, and it's the stylists, not the owners, who hold the power. This me...
#334 - How Meta's New AI Search Feature Will Impact Stylists 06.05.2024 25:24
You may have heard about or noticed Meta's new AI search feature, but are you set up for success in this new technology? This is where AI revolutionizes our industry, and it is one of the biggest breakthroughs we've had in this industry in the last number of years. In this episode, I share what I think is happening in our industry with Meta AI, my story of interacting with it so far, and how it is...
#333 - Main Stream Media is Coming Down Hard on Salon Pricing Structures 29.04.2024 37:14
If you've been listening to the podcast, you know we've been on a roll with these exposé-style episodes, and I have another good one for you today! Lately, there has been a lot of talk and chatter about salon pricing, and several main stream media articles have been published about the downfalls of hair salons. As professionals, I believe that we need to always be taking the pulse of what consumer...
#332 - Commission structures that work today 22.04.2024 22:15
In the past the structures were super simple, but now things have gotten so much more complicated. That's why today, I want to talk about the stylist compensation methods that are working in our industry right now. I'm excited to dive deeper into this topic with you, so whether you are a stylist or a salon owner, let's open up a broadened conversation about compensation structures and options tha...
#331 - The Pricing Crisis and How We Got Here 15.04.2024 22:20
I've been speaking about what I call "The Great Divide" for years now, and let me tell you, we are in it! In this episode, I want to go deeper and look at the pricing crisis we find ourselves in right now, and the important things to keep in mind as we operate our businesses in today's environment. Although you know I'm all about you seeing your business as a stylist or salon owner being a true b...
#330 - Industry Education Exposed! 08.04.2024 54:56
Today I want to take a deep dive into industry education and expose it ALL for you! I have so much data and information to share on this topic, but my goal is to represent the stylists, the salon owners, and the educators. In preparation for this episode I have had many conversations and my intentions for this episode is to try and make everyone feel heard! Whether you're an educator looking to i...
#329 - Breaking Down the Pre-Booking Negative Impact 01.04.2024 29:01
If you're pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers. In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic. I also want to break down some of the patterns and challenges I see...
#328 - If I Were Building as an Educator Today 25.03.2024 32:35
There are critical challenges and opportunities facing educators in the current landscape in our industry, and we often get caught up following influencers and then try to recreate what they're doing to get to the same place they're at. This is why I wanted to bring you an entire episode focusing on what I would do if I were building as an educator today. Despite what you have probably heard, when...
#327 - The 5 Communication Styles & How to Master Them 18.03.2024 28:15
Today we are talking about something big, and that is communication! In this episode, I share the top five communication styles and the ways they show up in your business, how to identify them and what you can do to master communication and your interactions with each. We all encounter people using each of these communication styles, be it aggressive, submissive, passive-aggressive, assertive, or...
#326 - Passive Stylist, Artist, or Wealth Builder? 11.03.2024 25:25
Are you a passive stylist, artist or wealth builder, and does it even matter what type of stylist you are? Today I'm here to show you why you absolutely need to be aware of what category of stylist you fall under, and I provide you with the questions to be asking yourself and self-reflection prompts that will allow you to figure this out. So often we look at the work we do and we minimize it, but...
#325 - How to Gain Back Lost Clients 04.03.2024 22:08
Losing clients is part of any business, which is why today I wanted to dedicate an entire episode on how to gain back guests that have chosen to leave your business. I want to dig into exactly what you can do in your business right now to start winning back some of your past clients. In this episode, I reveal the action steps to take and what to consider at each stage of the process, so if you're...
#324 - Hard Truths: The Real Reason Stylists are in a Financial Pinch 26.02.2024 27:19
Our industry is talking at and to each other all the time, which is something that sets us apart from most other industries. However, things can get noisy, and I see people falling into the scarcity mindset, which causes so many to make reckless business decisions. In this episode, I'm giving you the hard truths about why businesses are really suffering, and let me tell you, it's not because of a...
#323 - Create a Brand Message for Your Instagram Page 19.02.2024 23:52
Now more than ever, clients are really particular about where they spend their money. For this episode, I want to explore what is now required of a brand message to resonate with today's discerning clients, specifically when it comes to your Instagram page. After listening to this episode, I'd love for you to spend the next week just thinking about who you are, what makes you different and what u...
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