Thriver's Ed

Text the show Without sales, you don’t have a business. So if “selling” makes you cringe or “getting visible” feels like shouting into the void, this episode is your permission slip to do things differently—and more effectively. I’m joined by marketing and sales strategist Hailey Rowe, who breaks down her 4 steps to client attraction in a way that’s approachable, non-icky, and actually works. Whet...

Text the show My first Black Friday sale? Let’s just say it was... a learning experience. In this second-to-last episode of the year, I’m giving you the full rundown—what I offered, what flopped, what I thought would hit but didn’t, and what I’ll do differently next time. I’m sharing real numbers, open rates, click rates, unsubscribes, and the strategy behind it all (yes, even the parts that didn’...

Text the show Today, we’re digging into what really makes someone feel safe saying yes to coaching with you—before they ever book a call or read your proposal. If you’ve ever had someone say, “This sounds great, I’ll think about it…” and then disappear, this one’s for you.  I break down why buying coaching feels risky, what a “trust recession” actually looks like in your business, and how to desig...

Text the show What would you do if you woke up one morning and couldn’t walk—and more than two dozen doctors still couldn’t tell you why? That’s exactly what happened to today’s guest, Lisa Roers. What started as pain in her neck turned into full-body inflammation, leg ulcers, and a two-year journey through 26 doctors—including Mayo Clinic—with no real answers. Instead of giving up, Lisa took her...

Text the show Thinking about launching a podcast—or wondering why yours isn’t moving the needle? In this episode, podcast strategist Alesia Galati breaks down what it takes to start and sustain a show that supports your business. We get into when not to launch, how to pick a format that converts, smart marketing moves that still work in 2026, and the unsexy backend that keeps you consistent withou...

Text the show If someone told you a 25% email open rate is “amazing,” I’m going to be the friend who says… no, sorry, it’s not. In this episode, I break down why aiming for “industry average” keeps you invisible, how low opens tank your deliverability over time, and the exact moves I use to keep my list opening at 40–50% on the regular. If you want your emails to actually get read—and lead to sale...

Text the show If you’ve ever wondered why your website still isn’t bringing in leads — even though it’s pretty, functional, and full of your genius — this one’s for you. I brought in SEO expert Barb Davids to break down exactly how to show up in search results on Google and on AI tools like ChatGPT. Spoiler alert: it’s about clarity, consistency, and making sure your site actually answers the ques...

Text the show If you’ve ever thought about running a summit to grow your list or increase your visibility, this episode is for you. I’m walking you through what I learned from hosting my very first summit—from Facebook ad numbers and speaker promo realities, to what worked, what was harder than expected, and where I’d absolutely spend time (and money!) differently next time. I’ll also share the be...

Text the show Tech fails are never fun—and they never show up at a convenient time. In this episode, I’m pulling back the curtain on some of my worst tech disasters and what I’ve learned from each one. I’ll walk you through real-world examples—from broken payment automations to form fails and summit chaos—and how I kept my sanity and my customer relationships intact. Whether you're in the mid...

Text the show This episode wraps up the Foundational Systems series with the one system that ties it all together: your CEO Weekly Workflow. Because even with solid offers, automation, and delivery… none of it works if you’re stuck in reaction mode. This workflow is designed to keep you focused, strategic, and out of the busywork spiral. It’s about leading your business—whether you have a full tea...

Text the show If you think client experience begins with your first coaching call… think again. In this episode, we’re diving into the real backbone of a thriving, referral-fueled business: your onboarding and offboarding systems. This isn’t just about being “professional”—it’s about building trust, managing expectations, and turning one happy client into ten more. From contracts and welcome email...

Text the show Email isn’t just where you drop links and hope for sales—it’s the connection between being seen and getting paid. In this episode, we’re digging into why most entrepreneurs treat email like an afterthought… and how shifting your approach can turn your list into a lead-nurturing, offer-selling, connection-building machine. Whether you’re launching, nurturing, or ghosting your list and...

Text the show If you’ve ever caught yourself saying, “They ghosted me” —this episode is your mirror. Because more often than not? You didn’t get ghosted. You just didn’t follow up. This week, we’re tackling System #2 in your foundational business backend : how to track and nurture leads in a way that feels professional (not pushy) and actually converts warm interest into booked clients. You don’t...

Text the show If nobody knows you exist, they can’t hire you. That’s why in this episode, I’m kicking off a brand-new series leading up to the Automagic Summit by tackling the first foundational system your business needs: a visibility system. We’re talking about more than just showing up on Instagram when you remember or feel like it—we’re diving into what it really takes to stay top of mind with...

Text the show Squarespace is one of the most common platforms I see clients using—and I totally get why. It’s clean, easy to set up, and doesn't make you stare at a blank screen wondering where to start. But it’s not without its trade-offs. In this episode, I break down exactly what works (and what doesn’t) about building your site on Squarespace. If you're in the research phase or alrea...

Text the show In this episode of Thriver’s Ed , I sit down with Dr. Christiana Schroeter—business and wellness coach, best-selling author, and host of the globally ranked Happy Healthy Hustle podcast—to break down the three P’s that have built her platform: podcasting, publishing, and presenting . We talk about what it really takes to create a top-ranked podcast, how she self-published multiple fi...

Text the show You know that thing you know you should be tracking but keep putting off because… life? For me, that thing was lead magnet performance. And once I finally sat down and looked at the actual numbers—conversion rates, unsubscribes, follow-up emails (or lack thereof)—I had a few moments of “well, that explains a lot.” In this episode, I’m walking you through the exact process I used to a...

Text the show Today we're talking software audits: what they are, why they matter, and how to stop leaking money on tools you're not using. I'm breaking down what’s in my own tech stack, how I track it, and the exact questions I ask before I cancel—or commit—to a tool. If you’re juggling too many subscriptions (or don't even know how many you have), you need this. What You’ll L...

Text the show In this episode, I sit down with Ivana Ivanek — keynote speaker, mindset coach, and business strategist — to unpack the invisible fears that stop so many would-be entrepreneurs from building a personal brand. We go deep on what it really takes to show up online, why the transformation industry feels both saturated and intimidating, and how to take meaningful action even when fear is...

Text the show Let’s be real: email welcome sequences are one of those things that sound simple... until you sit down to actually write one. What should you say? How many emails should you send? And how exactly do you set this up? In this episode, I’m breaking down exactly what to include in your welcome sequence, how to set it up without losing your mind (or your weekend), and how to make it work...

Text the show Today I’m tackling one of the most common (and misunderstood) decisions entrepreneurs face when selling coaching or high-ticket offers: should you make people apply or just let them buy? Spoiler alert: the answer is—it depends. But by the end of this episode, you’ll know exactly how to choose the right model for your offer, your audience, and your sanity. We dig into the real reasons...

Text the show In this episode, I’m joined by brand strategist and author Finola Howard for a conversation about brand positioning—but more than that, we explore what it really means to build a business that reflects who you are instead of who you think you need to be. Finola shares how your uniqueness is not just allowed—it’s necessary . We talk about the fear that comes with being truly seen, wha...

Text the show Today’s episode is a full-on rant—and one that every business owner needs to hear. I’m pulling back the curtain on a recent frustrating customer experience I had as the customer and what it taught me about how we respond when things go wrong. Whether the customer is right, wrong, or just plain rude (hello, angry potato guy), how we handle these situations can make or break trust in o...

Text the show If I were starting my business all over again today, here’s a list of 10 things I wouldn’t repeat—and what I’d absolutely double down on. Today I'm sharing my list of hard-earned lessons about strategy, mindset, tech, energy, and what actually builds momentum. Plus, I’m highlighting a few decisions I’m genuinely proud of making early on and continue to do today. Whether you’re j...

Text the show If talking about money makes you want to bury your head in the sand—you’re not alone. In this episode, I’m joined by financial coach and podcast host Dawnette Palmore , who’s on a mission to help women take control of their money without sacrificing their lifestyle, confidence, or sanity. We talk about why so many of us avoid looking at our numbers, how money habits often stem from w...