By ThriveStack AI

Thrivecast

Business EN ↓ 72 episodes

Unlock the secrets of Product-Led Growth success and thrive with expert insights, strategies, and success stories in every episode! www.hybridgtm.com

Author

By ThriveStack AI

Category

Business

Podcast website

www.hybridgtm.com

Latest episode

Jul 11, 2026

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Episodes

#22 — Building & Nurturing a Growth Team ft. Pierre-Jean Hillion (Growth @BlaBlaCar) 10.02.2024

In this episode, we explore Pierre-Jean 's evolution from a technology aficionado to a leading growth strategist at BlaBlaCar . His story is one of passion for technology, keen insights into SaaS growth, and a relentless pursuit of innovation. Pierre-Jean's approach combines a deep understanding of technology with a visionary outlook on how to scale SaaS platforms effectively, making his journey a...

#21 — Narrato.io's PLG Journey Building an AI Content Workspace for Marketers & Creators ft. Sophia Solanki 03.02.2024

In this episode, we explore Sophia Solanki 's journey from her engineering roots at IIT Delhi to becoming a leader in the SaaS industry. With a background in business consulting and content marketing, Sophia brings a wealth of experience to her latest venture, Narrato , an AI-driven platform designed to revolutionize content creation for SaaS companies. Her story reflects a blend of technical expe...

#20 — Activate Your Customers with PLG Simple Onboarding Techniques ft. Yaakov Carno 27.01.2024

Yaakov Carno , a strategist in PLG and user onboarding, clarifies the intricacies of Product-Led Growth in this insightful podcast. He addresses the pivotal role of user activation in SaaS success, combining theoretical insights with practical strategies. His expertise offers valuable takeaways for SaaS companies seeking to optimize their PLG approach. Listen now on Apple , Spotify , Castbox , Goo...

#19 — Evolution of SDR role in a Product-Led Era ft. David Zeff 20.01.2024

In this Thrivecast episode, David Zeff , CEO of Whistle , joins host Gururaj Pandurangi to explore the evolving role of Sales Development Representatives (SDRs) in the SaaS industry. David brings a rich background in tech startups to discuss how sales strategies are adapting in a product-led business landscape. Listen now on Apple , Spotify , Overcast , Google and YouTube . Key Timestamps * (00:00...

#18 — PLG Infrastructure: Building the Foundation for PLG Success from Startups to Scaleups ft. Hila Qu 13.01.2024

Listen now on Apple , Spotify , Overcast , Google and YouTube . In this insightful episode, we explore the world of Product-Led Growth (PLG) Infrastructure, a key element for SaaS companies at various stages of their journey. Featuring the seasoned expertise of Hila Qu , this podcast provides a comprehensive overview of the intricacies involved in constructing a solid PLG foundation, vital for fos...

#17 — Layering PLG over SLG: Challenges and Mitigations ft. Chetan Rawal 06.01.2024

Listen now on Apple , Spotify , Overcast , Google and YouTube . In this episode, we're joined by Chetan Rawal to dissect the intricate process of integrating Product-Led Growth (PLG) strategies atop existing Sales-Led Growth (SLG) frameworks. Chetan shares his perspective on why and how these two approaches should be managed by distinct teams and leadership within an organization. For further insi...

#16 — Is there a prescriptive guide to implementing PLG? ft. Mario Araujo 13.12.2023

Listen now on Apple , Spotify , Overcast , Google and YouTube . Summary: Join us for an insightful discussion with Mario Araujo , the Vice President of Growth at Graphext , as we explore the complexities and evolving maturity of Product-Led Growth (PLG). We examine the evolution of PLG, its adoption challenges, and the journey towards achieving high maturity, enriched by insights from Mario's exte...

#15 — Modern GTM for Developer focused companies ft. Achintya Gupta 06.12.2023

Listen now on Spotify , Apple , Overcast , Google and YouTube . Join us in this episode of Thrive Cast as Gururaj Pandurangi sits down with Achintya Gupt a, the visionary Co-Founder of Reo.dev . In an industry where understanding the developer's mindset is key, Achintya sheds light on the unique challenges of Developer Go-to-Market strategies. With a wealth of experience in fintech and developer t...

#14 — Implementing Self-Serve Monetization ft. Robin Gauvreau 29.11.2023

Listen now on Apple , Spotify , Overcast , Google and YouTube . Summary: Explore the innovative e-commerce strategies with Robin Gauvreau, Head of Product at Together.do , in this ThriveCast episode. Host Gururaj Pandurangi uncovers Robin's transition from HR to product management, the growing trend of self-serve signups, and how Together.do leverages Product-Led Growth (PLG). Learn about Robin's...

#13 — Trials and tribulations of PLG implementation ft. Aditya & Angad, Sumo Logic 22.11.2023

Listen now on Apple , Spotify , Overcast , Google and YouTube . Summary: In this episode of Thrivecast, we feature Angad Singh and Aditya Gaur from Sumo Logic, who offer their unique perspectives on adopting Product-Led Growth (PLG) within their organization. We focus on the journey from a traditional sales-led approach to a product-centric strategy, discussing the inherent challenges, effective s...

#12 — How should early stage startups think of starting a PLG journey? ft. Maja Voje 15.11.2023

Listen now on Apple , Spotify , Overcast , Google and YouTube . Summary: Welcome to another episode of ThriveCast ! Gururaj Pandurangi chats with Maja Voje , a renowned growth advisor with a global reputation. From her experiences with big names like Google and Rocket Internet to her much-anticipated upcoming book Go-To-Market Strategist , Maja offers a fresh look at product-led growth. In their c...

#11— How product-led should you be? ft. Yves Delongie 08.11.2023

Listen now on Apple , Spotify , Overcast , Google and Youtube . In this exciting podcast, discover the fascinating world of Product-Led Growth (PLG) with our guest, Yves Delongie, Co-founder/CEO at journy.io, the end-to-end integrated PLG platform. In this episode, Yves Delongie unveils the strategies behind journy.io's groundbreaking approach to PLG and its profound impact on how businesses engag...

#10 — OpenTHC's Self Service Journey: Innovation Through Open Source ft. David Busby 01.11.2023

Listen now on Apple , Spotify , Overcast , Google and Youtube Summary:   Join us for an episode of ThriveCast where Gururaj Pandurangi has a candid chat with David Busby, the visionary behind OpenTHC. From the inception of OpenTHC to the intricacies of self-serve signups, David shares his journey, challenges, and experiences in the regulated cannabis space.  Here's what's in store for you:   * Get...

#9 — Why is PLG Trial Management difficult to implement? ft. Theo Ohene 25.10.2023

Listen now on Apple , Overcast , Google and Youtube . Summary: Join us for an enriching episode of ThriveCast where Gururaj Pandurangi meets Theo Ohene, the revered growth advisor from London, UK. Theo is a growth Advisor to many startups around the world and a founder of Growth Roadmaps . Theo's extensive work with startups and deep insights into Product-Led Growth (PLG) trials, conversion, and s...

#8 — Building Virality into Products ft. Brian Paget 18.10.2023

Listen now on Apple , Overcast , Google and Youtube. Summary:   Welcome to yet another insightful episode of ThriveCast! Join us as we sit down with Brian Paget , Founder of MeetMoji . Brian brings a wealth of experience in Strategy, Technology, and Marketing with big names like Amazon, SAP, Adobe, IBM, and venture-backed startups. In this conversation, we delve into effective strategies for foste...

#7 — Why is Product Messaging Important For Startups? 11.10.2023

Listen now on Spotif y, Apple , Overcast , Google and Youtube . Summary:   Ready for another thrilling episode of ThriveCast? This time, Gururaj Pandurangi is welcoming Robert Kaminski, a seasoned pro in product marketing for early-stage B2B horizontal startups and a key player at Fletch. They'll be diving into the nitty-gritty of product messaging and positioning, exploring their importance, appl...

#6 — Unveiling the Pillars of Customer-Centric Growth in PLG 04.10.2023

Listen now on Spotify , Apple , Overcast and Youtube . Summary: Tune in to our latest podcast episode where Dr Else van der Berg , a leading expert in customer-driven strategies, elucidates the intricacies of product/market fit, growth optimization, and the power of customer insights for business success. This episode offers a deep dive into the criticality of knowing your target audience, strateg...

#5 — A Deep Dive into Customer Journey Optimization 28.09.2023

Listen now on Spotif y, Google , Apple , Overcast , and Youtube . Summary:   Strap in for an insightful episode of Thrivecast! Gururaj Pandurangi is getting together with Audrey Melnik, the go-to expert when it comes to customer journey optimization and an entrepreneur with many tricks up her sleeve. They're going to unravel the complexities of customer journey optimization, diving into the whys,...

#4 — How does a Startup Implement Growth? 22.09.2023

Listen now on Spotif y, Apple , Google , Overcast , and Youtube . Summary: Welcome to another informative episode of Thrivecast! In this episode, our host Gururaj Pandurangi has a thoughtful discussion with Anuj Adhiya , the author of " Growth Hacking for Dummies " and an experienced professional in the field of growth. Anuj brings his wealth of expertise in growth hacking, community building, and...

#3 — Impact of Customer Discovery on Shaping Products 14.09.2023

Listen now on Spotif y, Google , Apple , Overcast , and Youtube . Summary:   Get ready for a riveting episode of ThriveCast! Our host, Gururaj Pandurangi, is sitting down with Dallas Fontaine , co-founder of scalelabs.dev . He is a whiz in the world of customer discovery. Together they're going to dissect customer discovery from all angles, and with Dallas spilling the beans on the why's, what's,...

#2 — Startup Growth Stack Challenges ft. Kshitij Ingle 05.09.2023

Listen now on Spotif y, Google , Apple , Overcast , and Youtube . Summary: Gear up for an exciting episode of ThriveCast — a podcast series designed for Growth and Monetization practitioners! This time, our very own Gururaj Pandurangi is sitting down with Kshitij Ingle , a powerhouse in the realm of product growth, boasting over a decade's worth of experience across a multitude of industries. Guru...

#1 — Self-serve as the 1st Step to Implementing PLG in Your SaaS Business 31.05.2023

In today's episode, we delve into the critical role of self-service in setting the stage for Product-Led Growth (PLG) in the SaaS industry. Our seasoned speakers, Gururaj Pandurangi and Suman Chittimuri , with their rich experiences in the tech world, share invaluable insights on how self-serve features can effectively pave the way for PLG. They discuss the associated challenges, the crucial impor...

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