Thrivecast

Today, we’re exploring what makes startup communities powerful engines for early-stage founders. In our recent webinar, Aviel Ginzburg —an experienced founder and investor—shared his thoughts on building strong, supportive ecosystems. Aviel has journeyed from software engineer to VC, offering insights on what makes a startup community thrive: connections, mentorship, and the spark of serendipity t...

Choosing the right go-to-market (GTM) strategy can make or break a company. One of the most debated strategies is Product-Led Growth (PLG), which emphasizes the product as the primary vehicle for customer acquisition, retention, and expansion. But is PLG the right fit for every company? How do you know when to embrace it or avoid it? In the first part of a three-part expert conversation series, Vi...

tl;dr: * Product-Led Growth (PLG) allows users to discover , engage , and convert independently, making it ideal for scalable, low-touch products. * Account-Based Marketing (ABM) focuses on personalized , relationship-driven campaigns targeting high-value accounts with longer sales cycles. * Combining PLG and ABM enables companies to scale quickly while nurturing key accounts for larger, more comp...

tl;dr: * B2B buyers are increasingly self-directed, with 77% completing their journey before contacting a vendor. * The role of marketing has expanded to include product education and close collaboration with product development and customer success teams. * Product-Led Growth (PLG) shifts focus to the product as the main driver of customer acquisition and revenue generation . * Product Qualified...

Today, we're exploring email automation's role in customer journeys with Jane Portman , co-founder of Userlist . Jane, also the host of UI Breakfast and Better Done Than Perfect , shared her expertise on using email automation to boost onboarding, engagement, and nurturing. Whether you're a startup or an established business, this episode is packed with actionable insights. Listen now on Apple , S...

In today's episode, we're exploring the world of B2B SaaS growth for 2024. Our guest is none other than Neil Patel , the co-founder of NP Digital and a legend in the digital marketing space. Neil brings a wealth of knowledge and practical insights that will be invaluable for early-stage startups looking to navigate the competitive landscape. Get ready for some actionable advice and strategies to h...

In this episode, we explore the intricate relationship between building a community and developing a product, focusing on advice tailored for early-stage startups. We are thrilled to have Ben Lang , a renowned figure in community leadership and a seasoned entrepreneur, as our guest today. Ben brings a wealth of experience from his time at Notion, where he played a pivotal role in community buildin...

In this episode, we explore the ongoing Product-Led Growth (PLG) journey of Superhuman. Gaurav Vohra , who has held multiple leadership roles at Superhuman , shares insights on their strategies, challenges, and successes in building one of the fastest email experiences on the market. Listen now on Apple , Spotify , Castbox , Google and YouTube . Phase One: Getting to Product-Market Fit * Focus: Ac...

In this episode, our guest, Dave Boyce , Chairman at Winning by Design and Board Member at Forrester , shares his insights on the rising Customer Acquisition Costs (CAC) and the decline in Net Revenue Retention (NRR). Dave discusses why traditional GTM strategies are faltering and how Product-Led Growth (PLG) might offer a solution. Listen now on Apple , Spotify , Castbox , Google and YouTube . Co...

In this episode, we explore the intricacies of Amplitude 's growth engineering journey with Kelson , the Head of Growth Engineering. We examine the evolution of the growth engineering team, the challenges they faced, and the key strategies they implemented to drive Amplitude's success. Kelson also shares insights into the Amplitude Plus plan and offers valuable advice for aspiring growth engineers...

In this episode, we feature Kate Syuma , a renowned growth advisor and ex-Head of Growth Design at Miro . Kate is a Founder at Growthmates — a platform for learning from industry leaders and an advising practice that guides companies in growing meaningful products by leveraging PLG and enhancing UX quality, together. Join us as we explore the convergence of these key areas with insights from her e...

Today, we're excited to have Dana Yobs t, the former Head of Growth at Zuora , join us to discuss Zuora's ongoing Product-Led Growth (PLG) journey. Dana has been instrumental in driving growth strategies at Zuora and brings a wealth of experience in go-to-market leadership Listen now on Apple , Spotify , Castbox , Google and YouTube . PLG at Zuora circa 2021 * State of Affairs in 2021: * Market co...

Welcome, SaaS Thrivers! Today, we explore how startups cope with longer gaps between venture rounds. Joining us is Peter Walker from Carta , a leading voice in startup equity and data storytelling. Listen now on Apple , Spotify , Castbox , Google and YouTube . Key takeaways: How Startups are Reacting to the Increased Time Between Venture Rounds * Surge in VC Subscriptions : Following our blog post...

In this episode, we resume our insightful discussion with Katya Fuentes from Amplitude , focusing on how to implement Product-Led Growth (PLG) strategies effectively. Katya shares the transformative challenges and strategies Amplitude faced while integrating PLG and sales-led growth. Learn about the critical role of patient leadership, the strategic importance of pricing and value metrics, and how...

Embark with Esben Friis-Jensen on a journey through innovation and strategic thinking that took Userflow from a nascent idea to a success story worth $4.6M revenue with a 3 member team . In this episode of Thrivecast, Esben shares the milestones and tactics behind their product-led growth, offering insights into the world of SaaS user onboarding. Weekly episodes promise to ignite your entrepreneur...

Step into the world of SaaS growth with Mariano , a seasoned strategist from Lisbon, Co-founder of SaaS-HQ and the force behind SaaStock , as he breaks down the metrics that shape successful go-to-market strategies. In this episode, we focus on the pivotal roles of awareness, acquisition, and activation, dissecting how they contribute to scaling SaaS businesses within PLG and SLG frameworks. Liste...

Step into the world of strategic growth with Jason , a leading voice from Live Data Technologies , who brings his deep understanding of human capital to the forefront of product-led growth strategies. In this episode, we explore how live data transforms the landscape of SaaS marketing and sales, paving the way for smarter, more effective user acquisition and retention. Listen now on Apple , Spotif...

In this insightful episode, we welcome Kevin White the marketing maestro at Common Room , as he explores the strategic choices that propel a SaaS company's journey from a nascent stage to a robust scale-up. Armed with years of expertise in fueling product-led growth, Kevin shares the critical decisions and pivotal shifts necessary to scale effectively in today's vibrant market. Listen now on Apple...

Welcome to our latest episode, where we spotlight Katya Fuentes from Amplitude and the strategic shift that's reshaping the SaaS world. With roots in Ukraine and now innovating in the Bay Area, Katya has been instrumental in advancing product-led growth at Amplitude. In this episode, she shares insights on the Plus plan's launch, a key initiative under her stewardship, which marks a new chapter fo...

Welcome to our latest episode where we're thrilled to have Francis Brero , Co-founder and Chief Product Officer of MadKudu , share his insights on Revenue Intelligence for PLG-first SaaS companies. Francis started in engineering and later moved into data science. He co-founded MadKudu with Sam Levan . Their vision was clear: leveraging data science to enhance go-to-market strategies for SaaS busin...

Welcome to an exploration of innovation with our esteemed guest, David Yockelson from Gartner , a beacon in the tech community for his insightful analysis and foresight. In this episode, we're investigating the essence of Product-Led Growth (PLG), a strategy that's revolutionizing the SaaS industry. With David's extensive expertise, we'll shed light on the reasons SaaS companies are increasingly a...

Ever wondered how startups transform their product strategies and organizational structures as they grow? In this insightful episode, we sit down with Elena Avramenko to decode the complexities and dynamism of scaling startups. Elena brings her extensive experience in nurturing innovation to shed light on the evolving roles , challenges , and strategies that define the startup journey. Immerse you...

In this enlightening session, Nalin Senthamil , co-founder of Storylane , shares the narrative of pioneering interactive demos in the B2B sector. With a decade's journey through the startup ecosystem, Nalin takes us through the inception of Storylane, emphasizing the strategic embrace of a product-led growth model. This episode offers a glimpse into the challenges and victories encountered while c...

In our latest episode, we sit down with Jake Stein , the CEO of Common Paper . He sheds light on their journey of adopting a product-led growth approach within the SaaS landscape. From the initial stages of customer engagement to developing a robust, self-serve platform, Jake shares the strategic pivots that helped scale their customer base. Hear firsthand how Common Paper's innovative take on con...

Welcome to the latest episode of our podcast featuring Arjun Saksena , CEO of Humanic , who brings his extensive experience from leading tech giants like Adobe and Yahoo. Arjun delves into how PLG is reshaping sales and marketing strategies, emphasizing the power of data and collaboration across organizational silos to drive growth. Whether you're deeply embedded in the tech world or just keen on...