THRIVE: Your Agency Resource

On this episode of THRIVE — sponsored by accessiBe — Kelly and Gina Hayden talk about how to identify gaps in our leadership style in order to deepen connection and create more meaningful impact. Gina and I cover these points and more: What we mean by “effective leadership”; The differences between a conscious leader’s and wounded leader’s characteristics; How to help leaders define their leadersh...

On this episode of THRIVE—sponsored by accessiBe —Kelly talks with Joshua Basile , a C4-5 Quadriplegic who shares his inspiring story and life's work as an advocate for web accessibility. Together, they uncover the opportunities that inclusivity provides for agencies worldwide. Josh and I cover these points and more: How Joshua’s traumatic accident ignited a passion for making every word coun...

On this final episode of THRIVE for 2021 — sponsored by Workamajig — Kelly and Liz Ricca of Big Duck dive into the details of how the agency recently transitioned to employee ownership. Liz Ricca and I cover these points and more: What a worker-owned cooperative is, and what that may look like; Why this business model has been an underconsidered option for agencies; The importance of trust amongst...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Rafi Glantz of accessiBe discuss web inclusivity and accessibility, what it means to people with disabilities, and why it should matter to us all. Rafi Glantz and I cover these points and more: Why inclusivity and accessibility matter on the web; The difference between native accessibility and integrated accessibility; Why being inclu...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Laura Tolhoek discuss the importance of your employer brand and how it impacts hiring, recruitment, and more. Laura and I cover these points and more: The meaning behind employer brand and why it’s important; Story intersection between the agency brand and the employer brand; Things that would negatively affect an employer brand; HR p...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Dr. Steve Yacovelli discuss how agency leaders can foster internal and external change that is both inclusive and impactful. Dr. Steve Yacovelli and I cover these points and more: What change management means and how it’s different than related organizational disciplines; How we set ourselves up to fail by what we focus on; The top th...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Brandon Wilson discuss the impact of sabotage on our leadership pursuit and how to overcome it when it’s present both around and within us. Brandon and I cover these points and more: How we need to broaden the definition of sabotage to better understand it; The four horsemen of sabotage and how to recognize them quickly; Examples of l...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Ilise Benun discuss the disconnect between the value of business services and the value of the person selling them. They give actionable steps to get more comfortable having the money conversation with prospects and clients. Ilise Benun and I cover these points and more: Common struggles that agency owners deal with around money; The...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Sarah Hawley discuss how remote work not only allows you to create a more conscious culture, it also ensures greater alignment within your business relationships. Sarah Hawley and I cover these points and more: How remote work allows us to unpack unconscious bias during hiring; What conscious culture means and some examples of it in t...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Chris McLean discuss boundaries, setting the right example as leaders, and the possibility of eliminating burnout at agencies.  Chris McLean and I cover these points and more: the balanced relationship between personal development and business development; as leaders, we need to model behavior that discourages burnout; why boundaries...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Debra Sunderland discuss what conscious leadership is and why more creative agency owners are waking up to it right now. Debra Sunderland and I cover these points and more: how deep inner work translates into conscious leadership; what conscious leadership is and how is it shows up; how we move away from excellence, which is killing u...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Jennifer Briggs discuss how creative firms can use employee stock ownership plans (ESOPs) or co-ops as a business model, both demonstrating equity and planning for succession. Jennifer Briggs and I cover these points and more: the basics of an Employee Stock Ownership Plan; how employee ownership can show up in a brand’s relationship...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Iris Shoor talk shop about how Oribi takes the guesswork out of customer journey analytics and campaign attribution to help agencies improve performance and retain clients.  oribi.io/thrive : 7-day free trial + Get 20% off your first 3 months using code THRIVE at checkout Iris Shoor and I cover these points and more: As marketers, we...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Juan Cortés discuss how creative and technology agency owners typically think about diversity and inclusion as it relates to attracting and retaining team members, but there are many other opportunities for us to create conscious inclusion. Juan Cortés and I cover these points and more: How we can educate ourselves about those around...

On this landmark episode of THRIVE — sponsored by Workamajig — Kelly and Mo Gawdat discuss how and why slowing down actually allows you to get further in both your life and agency. Mo Gawdat and I cover these points and more: That happiness is actually highly predictable and can be summarized in an equation; How grief can catapult us into creating change for the world around us; What slowing down...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Charlotte Ellis Maldari discuss how creative agencies can demonstrate to prospects that they are the best choice, as opposed to being held back by peer comparison. Charlotte and I cover these points and more: Where fear and self-limiting beliefs truly come from; The benefits of running a smaller agency and how you can; How to establis...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Lee McKnight Jr. discuss the most effective ways to interact with prospective clients in order to set you apart from your competition, make your sales process more human, and win more business. Lee McKnight Jr. and I cover these points and more: Examples of follow-up email that tend to be problematic;  Specific ways that work to estab...

On this episode of THRIVE — sponsored by Workamajig — Kelly and  Chip Griffin discuss how intentionally building your agency leads to more personal happiness and more business growth.  Chip Griffin and I cover these points and more: What each agency owner wants from their business is very different; Fundamentally, you learn more from your failure than from your success; Set your intentions with th...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Barbara Mutedzi discuss where to begin on the journey toward self-awareness, and how healing allows you to become a more effective leader. Barbara Mutedzi and I cover these points and more: How blind spots invite us to increase self-awareness The power of trusting our own intuition in business Ways to start healing historical trauma t...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Ty  Fujimura, Founder of Cantilever, discuss breaking out of your own mental model to relinquish control and start trusting your team. Ty Fujimura and I cover these points and more: The reality between what we view as ‘a successful agency’ and what goes on behind the scenes; Ways in which we sabotage ourselves by not pricing our worth...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Maggie Patterson, founder of Scoop Studios, discuss the myths that exist around running an agency and how to trust your instincts as a leader. Maggie and I cover these points and more: The issue with one-size-fits-all growth courses geared toward agency owners The myth that we have to offer a full suite of services in order to get bus...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Madeline Pratt discuss how we, as business owners and leaders, can create a company that is aligned with our greater purpose and the equity we want to see in the world. Madeline and I cover these points and more: Why now is the right time for business owners to bring forth their true brand; Making your mark in a way that’s differentia...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Liston Witherill discuss how agency leaders can serve their prospective and existing clients with a diverse content mix that’s rooted in relevance and integrity.  Liston and I cover these points and more: There are so many ways to amplify your visibility and add to the top of your funnel Diversifying your marketing with podcasts, netw...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Rachel Renock, CEO and Co-Founder of Wethos, discuss strategic ways that creative leaders can work to dismantle toxicity within their organizations. Rachel and I cover these points and more: what fueled the desire to dismantle workplace toxicity how agency owners can address their own potential to perpetuate cultural toxicity concrete...

On this episode of THRIVE — sponsored by Workamajig — Kelly and Sophia Story discuss how to win a Request for Proposal by being playful. Forty percent of big brands are actively looking for smaller agencies this year because they’re more nimble, can push creative boundaries and tend to think outside the box in their work. Sophia and I cover these points and more: The pros and cons of RFPs and how...